Closure must be dead: remember what happened to the internet 20 years ago.

Closure must be dead: remember what happened to the internet 20 years ago.

Imagine a day of active users on millions of web platforms.

As the use becomes more frequent, people find that this network is not only a great way to communicate with family and friends, but also everything they have done on the web, as part of this network, can be done faster and more easily.

Read the news? This network has a way to make it faster and easier. In addition to focusing on their own websites, content publishers are starting to publish their reports directly to the platform.

E-commerce? If shopping can be done on this web-based platform, why go to a different e-commerce site? Manufacturers then build their own stores on the platform.

Advertising? This platform knows what you read and knows what you like, so it offers the most relevant and accurate advertising experience.

Suddenly, everything began to become clear: why go to other sites when the closed web platform provides a better user experience in every aspect of Internet usage?

Of course, the Web platform I'm talking about is AOL, and the scenario described is 1995 years.

AOL's online dominance was so strong that it became a sub-level choice for many content publishers and business companies to create traditional websites. At that time AOL 
What is the strategy? Companies are competing to see who has the best relationship with AOL so they can get users that their competitors can't reach.

If you start to think that 1995 years of AOL sounds like 2015 years of Facebook, you're probably right.

After 20 years of internet development, we seem to have returned to a company that controls the success or failure of the web, and has a huge ambition to keep more and more things "done", away from the open Internet.

News organizations have been under the control of Facebook for years, with the so-called "real-time content" (Instant articles) to restrict users to Facebook 
Inside, so they no longer go to visit vast's internet.

What about e-commerce? Facebook has launched the "Buy button", and its intentions should be self-explanatory.

Before 20, companies wishing to make a contribution in the digital world needed to decide where to invest their time and resources to develop customized programs, AOL, Compuserve, Prodigy 
Three companies choose one, or open the Internet. Once upon a time, it felt like AOL's "closed garden" strategy was walled.

Of course, we all know what the final result is. The open Internet has won. AOL was acquired by a telephone company. Application app that invests money in Compuserve company 
There is nothing to bring now.

But that doesn't mean the investment is wasted.

Facebook is a great product and a very well-functioning company. At this time of history, anyone who wants to do business in the digital world will follow Facebook 
Go. They create great products that enable content publishers and audiences to connect in a way that is different from anyone else's imagination.

So give it to Facebook! Resistance is meaningless! Use them as they have been designed. Study Facebook's information flow algorithms to learn about Facebook 
Sales of the advertised product. Work closely with Facebook on "real-time reporting" and online video products. Deploy Facebook's latest sharing features. From Facebook 
Benefit from the huge user base.

However, please pay close attention to the future trends of the Internet. Because there are countless companies in their time in the thought that it seems to be able to keep the Internet control, good listening, is a thoughtful result, said not good, is a joke.

I'm sorry, but I'm going to check out the MySpace situation now. 

Reference Source:
Closure must be dead: remember what happened to the internet 20 years ago.
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Closure must be dead: remember what happened to the internet 20 years ago.