Cognitive computing and the transformation of block chain technology Financial IT architecture _ Bitcoin development

Wang Tian Kai, general manager of IBM Greater China, said: "The financial industry challenges, in the face of constantly expanding volumes of internal and external data, can not quickly find in-depth information, the insight into innovation." Cognitive computing will multiply computing power and create a whole new range of business opportunities for the financial industry. As a partner in China's financial industry for more than 35 years, IBM has a good relationship of trust and cooperation with government, partners and bank customers, and will keep a close grip on the development trend of the global financial industry to better adapt to rapidly changing market demand and help China's financial industry to successfully transform. ”


insight into cognitive banking


Traditional financial institutions are particularly sensitive to the challenges of today's rapidly changing world, and they are facing unprecedented and continuing subversion. For banks, interaction, discovery and effective decision-making are the most important. However, due to the lack of ability to deal with a large number of customers and raw data, customer demand is not well understood, and can not promote the data-driven rational strategic decision-making.






Xu Shuyan, general manager of IBM Greater China Banking and Solutions Division


"The global financial industry is undergoing rapid change, with more policy and regulatory requirements, a new competitive environment and competitors, and people in the digital age of the Internet bringing fast-changing user needs," said Xu Shuyan, general manager of IBM's financial and Solutions division in Greater China. In the face of the change of industrial ecology, financial institutions need new channels, more flexible product mix, a new way of life to meet the value of experience, and perfect insight and risk control. Financial enterprises need to maintain the historical accumulation, integration of infrastructure, digital networks, cognitive computing, as well as the high value of the business ecosystem of these four elements, vigorously expand the business value of finance, to help the financial industry into a cognitive era. ”


In the ' Internet + ' era, customers, channels and products have become the key competition between banks and their competitors, the organic integration of the three will form a customer insights driven by the core of the full channel customer interaction. According to IBM, this requires the building of a ubiquitous, integrated, intelligent Bank IT architecture.






Mr. Zhao, general manager of Global Business Consulting services, IBM Greater China


"Future banks are no longer a place, but an act," said Zhao Liang, general manager of the Global Business Advisory service at IBM's Greater China region. The bank will realize the deep integration with the Internet, this not only means to the electronic channel influence, more means the internet thinking to the bank's product, the service and the process reengineering, realizes the product innovation, the business diversification, the fine management. Build and realize the future of cognitive banks by constantly improving the ability to interact, discover, and make decisions. ”


So how does cognitive computing help banking institutions improve customer interaction, innovation, and decision-making capabilities? First, cognitive computing can help banks optimize customer interaction and operational management by learning and building knowledge from a variety of structured and unstructured sources, conducting advanced analysis and creating insights. Second, cognitive computing can understand natural languages and interact more naturally with humans, which will help to quickly capture the expertise of good employees and quickly impart them to other people, thereby expanding the bank's business potential and supporting new areas and innovative forms. Finally, the promotion of professional cognition can help the bank to improve the decision-making process and ultimately improve the quality and consistency of decision-making within the organization.






General manager and partner of the Financial industry Cognitive application program, IBM Greater China Chen Wen


"Future cognitive solutions will help bankers understand the financial needs of retail customers and respond to customer inquiries through natural language," said Chen Wen, general manager of the IBM China Financial industry Cognitive Applications program. Cognitive solutions can also help financial advisers provide prompt and professional advice on the portfolio of clients based on their unique financial needs. ”


Embracing Digital Insurance


In the digital age, the insurance industry needs to start with the three core values of improving customer value, business personnel efficiency and internal operational efficiency and transparency, focusing on building three key competencies: providing a full channel experience, building cognitive computing capabilities, and creating a joint insurance ecosystem.


IBM has 360-degree customer unified view-social marketing and risk-aware iOS


App's mature and landing full channel unified experience solution. In the era of digital insurance, cognitive computing will have two kinds of landing application mode. The first is to reshape the traditional business Operation link. The second is to create an updated business model through data insights and in-depth exploration of the unknown.






Zhang Yucheng, general manager of insurance industry, global Enterprise Consulting services, IBM Greater China


Zhang Yucheng, general manager of the Global Enterprise Consulting Services Division of IBM Greater China, said: "The so-called reshaping operations, mainly refers to the traditional business operation of the various aspects of the intelligent transformation, including reshaping the customer interactive journey experience and help the insurance company to change business operations, to improve operational efficiency and customer perception, and ultimately enhance customer value. And new business models, such as IBM


The combination of "Watson" and the Internet of things and insurance can produce large data of interconnected equipment insurance and associated ecology, after the compensation to the prior protection, more to pay attention to travel, health, housing and production and other supportability needs. ”


Fusion Block Chain Technology


Block chain is a very hot term in the technical field, as a distributed multi-node "consensus" implementation technology, block chain can complete and tamper with the whole process of recording value transfer (transaction). IBM has been exploring new ways to push the scientific development of block chains to reduce the complexity of the science and make it easier to access and more open.






IBM China Chief Technology Officer, Bank chief architect Cheng


IBM China Chief Technology Officer, Bank chief architect Cheng said: "IBM on the four major aspects of block chain technology has in-depth research and technical support, they are: sharing books, smart contracts, privacy protection, consensus mechanism." IBM is open to the Linux Alliance based on block chain technology, while the super ledger code, will develop technology and landing capabilities, and with our customers to build industry applications. ”