Comments on: There are problems in the design and operation of the community in the product

May 09,there's a community.Officially online.
At this point, Youa the entire product line has been basically arranged, search, platform, payment, Community 4 pillars of products online, Baidu's c2c trading system layout basic molding. Do c2c necessary community, this has become basically a guild, because the Chinese online shopping habits to see 2 important factors is to stroll, chop, which is why a lot of peoplelike to go to Taobao rather than to the Business-to-consumerOne of the reasons. The activation of the community can directly drive the platform active.
However, there are some problems in the design and operation of the community, and today we are going to take a brick. Maybe right, maybe not, you look at it first:

a nondescript navigation
Yes, there is. The community adopted a 105px navigation bar, and in order to make the head appear balanced using a banner green bar for the first navigation, the remaining page width of 950px. Such a high degree of navigation design, in all Baidu's products are never.

Take a closer look at the community's navigation, don't worry, do you think he is a tab sign?Via）？
It's obvious, no! This navigation method steals the concept of tab signing, did the mouse trigger effect, but there is no tab phenomenon.
at each level of navigation, there are up to 6, at least 3 levels of two columns, which should have a significant level of relationship。 We can see that visually their designers draw a light line between each level of the column to separate, but this separation is almost impossible. Each user opens this page the first feeling will be: "Community home" This column contains the following 9 sub columns, because these 10 belong to a visual level (background color consistent, gray). According to the basic visual principle of navigation design: The background color of the column belonging to one level is consistent, and it is also different from other attributes that are not included.

Let's compare the navigation of another community, why should the 19 floor be so? Very simple, becauseThe "Public Club" section on the 19 floor contains the sub columns that are in the same visual hierarchy as he is., so that he could do it, and use the other 4 columns as a label.
And there is the community is each level of navigation and below the level two column has a clear hierarchical relationship, so, overall, his navigation is very confusing. In fact, this class of each column contains two-level sub-column navigation design, there is no need to take this form of community.

And look at the navigation in the child pages of the community. If you're in the right spot.Consumer Electronics"This page. Don't think, do you know how to return to the Community home page as quickly as you can? Do you think "all sorts" this place, you are clicked? or the mouse to trigger it?
Yes, their designers added a breadcrumbs to the post category, well, can you see this place if you don't think about it? I asked a few friends, and when I sent them this page, they all raised a question, "Did they not design a back button for me?" How do I get back to the Community home page? ”
Perhaps click on the left logo on the page is the fastest way back to the community home, then, how can I return from the community to have AH home? Well, there's really no place to find it ...
My feeling is that there are AH community designers just the Community home page navigation and the level two of the way the performance of the navigation.Community Home Page navigation is not a tab, you should use the form of labels, then do not engage in mouse trigger, direct click, and Level two page "All Classification" is a mouse trigger. Search Results, the processing is very simple, directly loaded into the web search.
The first time I searched, I thought I had the wrong button (2 search buttons in the community ...). ), and then point to the results displayed in the Web page. This shows a bit depressing, from the user experience that this is called "did not tell the user where, and did not tell the user how to go back," this is too unfriendly. Baidu all the single product search is carried out in their own channels, we can understand that because there is AH community just online, did not develop this channel, then, at least in the display of search results to give users a friendly hint how??
This is similar to Google's Web search to the link to the personal site is not acceptable, every time I click on the search I feel that I search is not the content of this site but the entire Google content。

Inconsistent with the head
I don't know why they put the "shopping cart", "my Collection" These 2 have been all the time the link in the upper left corner of the page moved to the right of the Community search box? Is it a feeling to search for space in this place, or is it because there is data showing that these two are highly utilized in the community?
I do not have the data, if there is no other special reason, I think this approach is very unfriendly, commonly used functions should be placed in the common unified position, when the user needs to be skilled in the old place to find him , this change is very unfriendly.
There is also the possibility of moving these 2 functions to the right of the search box, while the search box is left aligned, which makes the search box more prominent to show Baidu's powerful search function. However, if this is the case, why not simply use the first page head that simple to the extreme and powerful search design? This approach can only make the status of search is rather embarrassing ....

The depressing search shows that
Yes, a community.

The official blog that

cannot propagate
       Youa is the only blog I have ever seen that uses the digest output feed.
       students who have used RSS are well aware that choosing a summary output means that your content cannot be spread well. Of course, similar to the Sina blog such a mandatory celebrity blog summary output or the title output of rogue practices.
       Select Summary output can increase the click rate to some extent, but it is also natural to trapped in the Baidu space so a small circle, there is no way to let your content go farther. Read the comments below the official blog to know, a picture of a star space! has been pulled into the Baidu space water can not be the mire of water ....

Marketing activities that disregard the user experience
Similar to snapping up such community activities is the most common practice in Community operations, Youa recently launched a "1 cents to buy limited T-shirt " activity, the activity notes that "all T-shirts will be unified delivery on July 27, please purchase users patiently waiting." Unified delivery, this approach is too unwise!
Since it is a penny Bao experience store activities, it means that the participation of users 80% of this activity is the first contact with AH users. This unified delivery of the practice will give these novice users such a feeling, I buy things in Youa, are required to reach a certain number of buyers (such as 200 pieces), AH can be unified delivery to me. Well, this time cost is obviously unacceptable to a novice buyer.
Fast, low price, convenience has always been a synonym for online shopping products. In operation, there is AH more should use the experience to show and enhance the performance, rather than just with a low price crazy to attract a few people every day at a certain point of time to go mad at a certain page, it is like doing a stress test?
My suggestion, do not make any unified shipping, also don't let the buyer patiently waiting, the new user's patience is very very low! Since it is an activity, why pay attention to such a little expense, batch delivery is not a big deal!

Well, I finished the film, the following people began to shoot me, if there is a wrong place, welcome to Pat Bricks!