Common website Profit model

In the Internet site, the site's traffic into the actual income, is the site's most basic profit model. Usually the more valuable the flow, the more revenue will be generated. But the reality is that most of the personal web site's profitability is not optimistic, it is reported that the earning power of personal sites usually only earn a small monthly income, most of the personal sites can hardly make money through the site.

So, what is the main profit model of the website? In simple terms there are two main types: one is to sell advertising, and the other is to sell products or services.

　　Sell Ads

Advertising may be the most familiar to all webmaster a way of profit, now a little bit of traffic on the personal site, almost all hung up ads, the most popular should be Google AdSense and Baidu Alliance.

Google AdSense is Google's webmaster-oriented advertising services. Google AdSense for content will automatically crawl the content of the target page, and then broadcast the target and site content related to the ads (webmaster can also choose text or picture ads); When the user returns to 100 dollars, can carry out the withdrawal operation. Google AdSense to users of the proportion is 68%, compared with the Baidu Federation, Google AdSense for ordinary users of the initial split ratio is relatively high, so for the same small site, hanging Google adsense ads often can get more revenue.

Baidu Alliance is Baidu company-oriented webmaster advertising services. Similar to Google, Baidu Alliance will automatically analyze the user Site page content, and the theme of the most relevant Baidu to promote the site to the corresponding page, at the same time, Baidu Alliance will also be based on the user's previous keyword search history, to show the relevant Baidu content. The initial proportion of the Alliance's promotion cooperation is 55%, which will increase the proportion of users according to the content quality, traffic, cooperation time and the large alliance certification level. When the user's income reaches 100 yuan, can carry out the withdrawal operation. When the user monthly income of more than 800 yuan, Baidu Union will withhold personal income tax.

　　Sell a product or service

If users have their own products or services, then you can sell their products or services on the website to profit, compared to advertising, products and services more controllable, users can create their own products, their own pricing, their choice channels. Products and services to promote the platform there are many, at present more popular with Baidu promotion, 360 promotion, Sogou promotion, Google AdWords and so on. At the same time, in order to calculate the transformation effect of different channels, we also need to use statistical analysis tools such as Baidu Statistics and Google Analytics.

Baidu promotion, 360 promotion, Sogou promotion, Google AdWords are paid to promote services, there are keyword promotion and network Alliance promotion, such as several parts, the keyword promotion is the user purchased a keyword, its promotional information will appear in the search results of this keyword. Simply put, when a user uses a keyword to retrieve, the content of the keyword will appear in the search results page. Fees are usually charged according to the actual clicks, each effective click charges from a few cents to a few dollars, by the competitive degree of enterprise products determined.

Baidu Statistics, Google Analytics is Baidu and Google released a free professional web site flow analysis tools, which Baidu statistics and Baidu to promote seamless convergence, Google Analytics and Google AdWords Seamless convergence, users on the site after the statistics code, can track the path of the visitors ' behavior , analyze the transformation effect of different search keywords, and provide the operation decision of optimizing the website and keywords, so as to help users evaluate and improve the ROI of network marketing effectively.

In general, the profit model for selling ads applies to websites that have a lot of traffic, and the profit model for selling products or services is applicable to a website that has unique and useful product services and a certain start-up fund.