Communication: resonate with stories

Communication: resonate with stories (full color)

Author: Nancy Duarte (Nancy. duwatt) Translator: Feng ocean Publishing House: Electronic Industry Publishing House ISBN: 9787121195914 mounting Date: March 2013 publication date: 12 open pages: 270 versions: 1-1 category: economic Management> inspirational/successful> personal inspirational> speech/eloquence more about "," Communication: resonate with stories "(full color) Introduction to the economic management book" communication: resonate with stories (full color) is the best speaker in the world, Nancy Duarte. This book describes the art and skills of the speech from the perspective of design, focuses on the combination of ideas and practices, understands the ideas behind the design, and analyzes the visual design techniques in a simple way based on this. This book uses a large number of cases for vivid illustration. Author Nancy Duarte is the leader in Duarte design. "Communication: resonate with stories (full color)" is applicable to people interested in speeches and designs. Contents: Communication: resonate with stories (full color) preface Dan post XVI preface XVIII Chapter 1 Why resonance 1 strong persuasion 2 resonance generate change 4 change is beneficial 6 boring speech 8 ambiguity leads to mediocrity 10 interesting people 12 only fact is not enough 14 story inheritance concept 16 you are not a hero 18 audience is a hero 20 rule 1 23 Chapter 2 learn from myth and movie 25 combined with story 26 dramatic is all 28 story templates create structure 30" hero journey Structure 32. crossing the threshold 34, the outline of the 36 beginning and the call of adventure 38 center: Comparison of 40 calls of action 42 at the end of 44 what is spark spectral line 46 case study: benjamin Jacob 48 James's spark line 50 rule 2 53 Chapter 3 learn how hero 55 resonate with people 56 subdivided audience 58 Case Study: ronald Reagan 60 meet heroes 64 meet mentors 66 create commonalities 68 communicate from overlaps 70 rules 3 73 Chapter 4 define journey 75 prepare for the journey of the audience 76 theme ideas 78 plan the journey of the audience 80 mark the journey tool 82 predict risks 84 eliminate resistance 86 give reasonable rewards 88 case study: general Electric Company 90 rules 4 95 Chapter 5 create meaningful content 97 collect and summarize all information 98 not only fact 100 don't be too rational 103 contrast build outline 104 convert ideas into meaning 107 review personal experiences 108 turn information into story 110 case study: cisco 112 from data to meaning 117 reluctantly cut 118 from ideas to information 120 Rules 5 123 Chapter 6 structure brings us inspiration 125 build structure 126 reasonable 128 case study: richard feiman 130 feiman's spark line 132 integrated information, win by structure 134 create sentiment comparison 136 compare speech Method 138 move story to screen 140 Process summary 142 Rule 6 145 Chapter 7 convey the content that audience will remember 147 create star moment 148 Case Study: michael Pollan 151 repeatable fragment 152 human-friendly screen 154 Case Study: Pastor John ortberg 156ortberg's Spark Line 158 Case Study: Rauch Foundation 160 case study: steve Jobs 163 jobs Spark Line 164 rules 7 167 Chapter 8 there is always room for improvement 169 amplification signal, reduce Noise by 170 form a good first impression 172 walk down the "babetas" 174 focus on simplicity 176 get rid of slides 178 balance emotions 180 hold a review with the involvement of honest critics 182 Case Study: Markus covert 184 case study: leonard bernstan 187 rules 8 191 Chapter 9 change your world 193 it's hard to change the world 194 it's hard to change the world 196 It's hard to change the world with a speech for bad purposes 199 the speech in the Enron Incident 200 get a competitive advantage 202 case study: martin Luther King 204 Case Study: Masha Gramm 210 open-minded, people can understand your thoughts 214 you can change your world 216 inspiration everywhere 221 case study: A 222 case study of the spark spectral plot of the Mozart 224 Sonata in woleoka amadois: A 226 case study in the south of the river: catalogue 228 Rules 9 233 references 234 image source 237 index 239 special thanks 248 Book Information Source: China Interactive publishing network