Complex! "Two barrels of oil" with a number of apps on an ambiguous show

650) this.width=650; "class=" AlignCenter size-full wp-image-6213 "alt=" Picture 1 "src=" http://www.kjxfx.com/wp-content/ Uploads/2015/11/2015-11-1518.png "width=" 317 "height=" 254 "style=" height:auto;vertical-align:middle;border:0px; margin:0px auto; "/>

The wave swept through one industry after another, even in the capital of the winter under a batch of enterprise down, but there is always another group to stand up without hesitation. Among them, the car aftermarket service is the focus of the typhoon sweep. Car wash, maintenance, repair, beauty, modification and other related enterprises have emerged as a major bright spot. But these car after service, still can't with refueling this just need to compare. Some start-ups aim to target refueling areas and launch relevant apps.

These discounts as the main means to attract users of the app, from a certain point of view can increase gasoline, diesel sales, but is PetroChina, Sinopec this "two barrels of oil" do not recognize. There are intricate reasons for this. One side is desperately want to stick on the "two barrels of oil", one side is to try to clear the relationship, behind what is the ambiguous?

The relationship between gooey and skimming is slightly complicated

In recent times, the app has been intentionally released the information of refueling discount, to try to attract users ' attention. Such as car owners worry-free, micro-car, refueling treasure, oil help, car to refueling and so on. They tend to start at a discount of 88 percent or less, for the price of oil, the car owners have a great attraction-cars can not wash, can not beauty, can delay maintenance, but must not not be refueling.

Owners worry in the login page directly shout out "keep the car 5000 yuan per year, download owners worry-free refueling 8." 80 percent "the slogan, micro-car is the same, will be refueling discount information directly on the app launch page, its purpose is clear.　Even the micro-car in the app details said together in oil, Sinopec and other oil giants together to create a new concept of mobile Internet refueling. 650) this.width=650; "class=" AlignCenter size-full wp-image-6214 "alt=" Picture 2 "src=" http://www.kjxfx.com/wp-content/ Uploads/2015/11/2015-11-1511.png "width=" 214 "height=" 318 "style=" height:auto;vertical-align:middle;border:0px; margin:0px auto; "/>

But the anti-"two barrels of oil", but the app on their own gooey and "flattery" blind eye. PetroChina pointed out with the "car owners worry-free app" and no partnership, Sinopec Online Business Hall has also issued a statement that has not been with the micro-car, car owners worry about any way of cooperation.

In the face of the "two barrels of oil" reaction, refueling app gave their own different explanations. Micro-vehicle officials said the lack of cooperation with Sinopec is not accurate. "Micro-vehicle and hundreds of gas stations including Sinopec have been long-term friendly and cooperative relations, as the main business of micro-car, the company has been accelerating the development of gas station Internet + services." Owners worry-free app related person said, never deliberately sold oil and Sinopec refueling card, preferential is the company's own money subsidies, and "two barrels of oil" there is no corresponding cooperation.

Can be seen, refueling app also appeared within the division. Some are still "sucking up", some have already heart to retreat. The intricate relationship between them and the "two barrels of oil", or the pursuit of interest between them, is not in the same direction. Refueling app is to "alongside the rich", "two barrels of oil" is the pursuit of long-term stability.

App wishful thinking only because of the inside doorway more

The reason why the app is wishful with "two barrels of oil" is related to its own desire to quickly superior has a direct relationship. On the other side, their approach is no different from the model of "money subsidy" by other companies. According to the car to refueling promotion personnel said, "the first download registered users can get 10 yuan of oil gold beans, binding bank card won 5 Yuan of oil gold beans, the first use of the app to fill 100 yuan and then get 10 yuan of oil gold beans, a total of 25 yuan of oil money! ”

Refueling even with the refueling discount + investment income to attract customers, the concept of internet finance and auto refueling bundled together. For example, the owners choose to recharge, you can enjoy a custom-made regular income management products, deposited funds can enjoy a fixed annual income, the return of the principal income after maturity, the maximum yield of 11.25%. You can see that the goal of the refueling app is to get more users, thereby enhancing their value, in order to gain the favor of investors.

The industry encounters capital Winter, investors pay more attention to the user base and activity on the app. Refueling app as refueling this just need for the carrier platform, the activity is not a problem, the key is how to obtain more owners of dependence, the formation of the use of inertia. To this end, refueling apps continue to increase the preferential strength, and give the "two barrels of oil" cooperation gimmick, highlighting their own strength. Like the micro-car to throw the new concept of mobile Internet refueling app, a few.

It is not feasible to take force to strengthen

The application of the Abacus play very well, is to borrow force, with the help of discount and "two barrels of oil," the "fame" to achieve the goal of strengthening their own, very hujiahuwei feeling. But to do so, and "two barrels of oil" have irreconcilable contradictions. Because these refueling apps are mixed, it is likely to affect the credibility of the "two barrels of oil". Especially those who also take care of the financial management of the refueling app, is more unstable factors. "Two barrels of oil" will not for this helpless to increase sales, and to do damage to the credibility of the matter.

Therefore, for these refueling apps, the most important thing is not discount, but the basic services. For example, more convenient way to refuel, expand more business, etc., in a solid way to seek greater development. In this way, it is possible to survive in the fierce market competition eventually. (New discoveries of science and Technology, Constantine/Wen)

If you need to reprint this article, please contact qq:102927545 and indicate the source

New technology Discovery official public number: KEJXFX

Complex! "Two barrels of oil" with a number of apps on an ambiguous show