Connection policy and Search Engine Optimization

Twelve, three years ago, most of the connections were for the purpose of introducing other connections to visitors. Therefore, the website owner attaches great importance to the benefits of connecting to and connecting to the website.
Connection has always been regarded as the most important factor for visitors to evaluate the value of a website. Visitors can access different websites in just one step and supplement the information they want to know, the key is whether the connection of the website's primary choice is good.
In recent years, due to the rise and involvement of Search Engine portals (such as Baidu and Google), the role of connection in websites has lost its original intention. The website's pursuit of connection is not at all convenient for visitors. In more cases, webmasters are considering how to make their websites appear at the top of search results, that is, how to optimize the search engine.
Connection is an important factor for search engines to determine whether a website is excellent or not. When many websites actively connect to a website, the search engine determines that the website is very important and has a very high weight, indicating that the search engine is very interested in the website. The search engine itself is a function implemented by a program. Of course, each search engine program has its own algorithm, and each search engine's algorithm is also different, the number of connections and the quality of connections have become an important evaluation criterion for a website. Whether the connection can bring stability to visitors and enrich external website resources has become one of the important marks of a successful website.
The links to be considered for Search Engine Optimization include intra-site links and out-site links. Intra-site links are also called intra-site links, the establishment of the internal chain is the main factor for determining the technical level of search engine optimization. Through the optimization of intra-site links, the overall layout of the website can be reasonable and convenient for visitors to browse. This has become one of the key factors for search engines to judge the value of a website, especially Baidu, it focuses on the website's internal chain. If you can arrange the internal chain well enough, this is very helpful for keyword ranking, there is a very top ranking in the search results, it is very easy to promote the website, let users on your website click to view more information.

The common forms of inner links are: website navigation: usually placed at the top of a website to guide users to quickly reach related categories. Website map: contains links to many pages of a website, placed on the home page of the website, this not only facilitates visitors to browse, but also provides directions for visitors to improve browsing efficiency. It also facilitates search engine crawlers, provides all the internal links of the website to search engines for crawling. The internal link is used to help visitors learn about the relevant articles and jump to the relevant page through the connection. The breadcrumb link is as follows: provide clear and distinct access paths for visitors, so that the relationship between the pages they access and their hierarchies is clear.

Make four suggestions on intra-site links:

1. Use less or try not to use JS file links. Although JS files are more easily called on static pages, they are unfriendly to search engine optimization. If the weight of a website's homepage is very high, because the internal link formed by JS Code is not smooth, the weight of the internal page is very low and the ranking is very poor;

2. reduce page level links. When a search engine spider crawls a website page, there is no requirement or restriction on the depth of the website level. However, a reasonable level of page is more conducive to spider crawling, more friendly to search engine optimization;

3. use text annotation. For example, if the name of the page to be connected is "thoughts", I can add the text annotation "Seo thoughts" to better reflect the effect ", it can clearly tell visitors what the connection is, and it is also beneficial for search engine optimization;

4. the link should appear in the top position as far as possible. When the search pillar crawls the page, the content of the website is crawled in the order from top to bottom. The more important the content is, pages that are closer to website keywords should be placed at the top of the website, which makes crawling easier.

External links are also called external links, which are the blood of the Internet. No link, information is isolated, and a website is hard to cover. Therefore, you need to link other websites. Complementing other resources naturally becomes a requirement. When such a requirement cannot be met on a website, you can get more information on the search engine portal. This is also a key reason why search engines can be so successful today. It does not work for a common website. It collects links from other websites. for itself, is the external chain. Now many webmasters want to provide their website links to the search engine portal!

Whether you can get a piece of cake or not depends on whether you can bring useful external link information to search engines. External links are regarded as a standard for a website. For example, Google believes that websites linked by many websites should be good websites. Why should there be so many websites connected to this website? Google's idea is true, but the current website does not search for links to related information websites for the convenience of users, but is trying to increase the number of links to optimize the website, to increase the number of external links of the website and enhance the universality of the website links. They all remember Google's words, the more external links, the higher the PR value of the external chain, the greater the impact on the PR value of their own websites, even some people are concerned about buying PR links and ignoring the content value of their websites.

Several common external links:

1. exchanging links is an important means of promoting resources between websites. It is best to exchange links with websites related to their website resources in a spirit of mutual benefit;

2. log on to the category directory, that is, submit your website to the category Directory, which is similar to the meaning of logging on to the search engine portal. Dmoz, the world's largest classified directory website, is a foreign website. Websites that have been successfully indexed by dmoz can not only obtain the links exported by dmoz sites, but also websites that have been exported by dmoz. The search engine has a very high weight and is manually reviewed, if you are interested, you can go to dmoz to submit it. The success rate is quite low! It is because of its low level that we can see the elegance of dmoz ~ Chinese website: http://www.dw..org/world/chinese_simplified;

3. log onto the navigation URL, which we often say is "123,265" and other URL-related websites. It brings new innovations to the Chinese Internet, the former 123 were acquired by Baidu at a price of more than 10 million and 265 were indexed by Google. If your website can be indexed by large navigation websites such as 123,265, it will undoubtedly bring you a lot of hope to be clicked, and Chinese "lazy" will like to use navigation websites;

4. Create a site group. It is very complicated for beginners who search engine optimization. The so-called site group means that when you search for a keyword, the content of several websites displayed in the search results is roughly the same, but not the same URL. If they are connected to each other, then they are a station group. Make a site Group. Note that do not use the same IDC space, and do not cross-connect between sites. The content of each site must be different.

5. Connection bait is a clever way to obtain external connections. In recent years, it has attracted strong attention from Search Engine Optimization Technology enthusiasts and industry practitioners. Pages connected to bait are generally very attractive, including content that attracts your attention. Of course, it is not just an attractive title, but it will only attract some people to scold and despise. Planning a connection bait page requires strong planning capability and innovation consciousness.

6. for a newly created website, when there is no PR value, few people are willing to exchange friendship with you. At this time, you can choose to create a blog on various portals, for example, Yahoo, Baidu, and Sina all have blog functions. You can create a blog for yourself there, and then add friendship to your independent domain name website or blog.

Make four suggestions on external links:

1. the increase in the number of external connections of a website is more natural. Do not add a large number of external connections to your website in a short period of time, which will cause your website to be suspected by the search engine, you must add external connections to your website based on quality and pay-as-you-go. The success of a website is not a matter of time.

2. do not forget what you should do most. In addition to looking for high-quality external links, do not forget to manage, build your own website, and add bricks and tiles to your website. website content is the success of your website, if there are more external links and NO content, it cannot bring you any conversion rate.

3. Do not use group-sending software. The method of sending a large number of external connections through group-sending software can indeed bring a certain amount of traffic to your website in a short time. However, this method can be easily identified. Once identified, your website will disappear into the search results for a period of time, such as QQ. You can report the connection sent by strangers, complaints.

4. exchange links not only focus on the homepage. A website contains industry-specific information, such as a blog with an independent domain name. Of course, there are also several different topics, however, the exchange between topic pages is ignored. When you use a large number of external connections to increase the weight of your website, do not forget to add an external link to your page to increase the weight of the page, it is also very helpful for Search Engine Optimization. Both intra-site links and out-site links count as links. The universality of connections and interconnectivity are essential for the development of the Internet, the number and quality of connections are measured by websites. The connection directly affects the website's PR value. However, the PR value is only a sign of a website and does not affect the search engine's weight on your website, however, the search engine's weight on your website directly affects your website's PR value. This sentence seems contradictory, but never contradictory. It is only an irreversible process!

The PR value and search engine do not affect the weight of your website. It is a natural condition for new sites without PR. Through website content construction, you can increase the number of links, the website obtains the PR value to ensure the link quality, which is just around the corner! Do not forget to always check your website's on-site links and whether the on-site links are normal. Normally, dead connections may affect the crawling of search engine spider!

A website that can check the website dead link online: http://tool.20ju.com/checkurl.aspx, and you can run the "link: http: // your website domain name" command on cn.yahoo.com (for example, querying the reverse link of my website link: http://www.lxdong.com) query the reverse connection of your website and its indexing status. be extremely careful when the search engine reduces the number of external links indexed by cheating and other factors to avoid affecting your website, always pay attention to the friendship connection with your website, which is also a step in the connection policy!