Create 1 + 1> 2 development tools

Author:
CEO of Embarcadero
 
Wayne Williams

Last summer, we became a cross-platform development and management tool company from a company engaged in database development, design and management. Through
Company
Codegear
The acquisition of product lines today has a very long product line in the field of development tools. However, the comprehensive and long product lines are not all of the inbacarino products, because they were acquired by the original company.
Codegear
They all have a profound history in their respective fields.

Many may not be able to understand the acquisition of codegear today.
In fact, this is because we have summarized the past
20
The last result of years of software development user experience. Over the years, diversification has become a very obvious trend, and new development platforms and application platforms have emerged.

For example, in recent years, we have seen Apple's renaissance, especially in Europe and America, where
The platform has become an increasingly important operating system and even occupies the entire market.
20%
. At the same time, it
PC
Both platforms and mobile platforms are growing rapidly. I believe this trend will continue and gradually extend to other parts of the world.

Because of this, we are constantly following this trend to develop our ide
Product. Slave
2002
In the past two years,
Borland
The market share of the company's development tool products seems to be declining, such
Delphi
, Has experienced a very difficult period. However, over the past year, we can see that
Delphi
The market began to show an increasing trend.

This is because we are adjusting our product development strategy. For example, in the previous version of Delphi
, Added
PHP
Development and
Ruby
In a recent version, in addition to quickly supporting
Windows 7
In addition (including the latest multi-touch technology), it also began to let people see cross-platform features, such as planning support for Apple systems. Imagine that, if the product is the first to support Apple's development, it occupies
20%
Market
Macintosh
It will all be occupied by us, which is more effective than any strategy.

Of course, in addition to this method, the product itself is more important. Borland
The original product has a good reputation among developers, especially those of the older generation, because it is indeed the most suitable tool product for programmers. It knows the programming habits of programmers and can quickly respond to changes in the market and platform. The same effect has been achieved for the original ebakarino products.

Only 1 + 1 = 2
To create
1 + 1> 2
We need to effectively integrate these two different product lines. In this context, we spent more than a year deeply integrating the products of the two companies and developed
All access
Product. This not only enables database development, design, and management personnel to use a set of tools for development with programmers, but more importantly, these products have been deeply integrated internally, this helps developers improve development efficiency effectively. In addition, software enterprises only need to pay
2 ~ 3
You can use
10
More than one product, this idea of combining depth and breadth is the product strategy of the integrated inbacarino.

Acquired B O R L A n d
Company
Codegear
Later, inbacarino expanded its business in China, India, Russia and Brazil, which filled me with confidence in the future of the company.
2008
The growth of China and India alone has contributed to global economic growth.
50%
Although China still needs to improve its intellectual property protection, it is confident that it will become a real software power like Russia.

(This article is from the 0912 issue of programmer magazine)

Programmer magazine website: http://www.programmer.com.cn/