Current mainstream technology in the field of electronics or communications and its social needs survey report

A Current developments in the mobile Internet sector:

countries all over the world are building their own mobile internet, each country because of national conditions, cultural differences, in the development of mobile internet business is also different, showing a variety of characteristics. Some mobile operators have adopted a better business model, successfully integrated the value chain link, and achieved a certain market size of users. Mobile Internet development is very rapid, to the entertainment business as an example, at present, based on the mobile phone entertainment content has created a tens of billions of-dollar market, as an important battle for the development of operators. With the further development of broadband wireless mobile communication technology andWebWith the continuous innovation of application technology, the development of mobile internet business will become another driving force for Internet development after broadband technology, providing a new platform for the development of the Internet, making the Internet more popular, and with the unique advantages of portable, authentication, and identity, which are inherent in mobile application. For the traditional Internet services to provide a new space for development and sustainable development of new business models, at the same time, the development of mobile Internet services for mobile network has brought endless application space, promote the development of mobile network broadband. From the initial simple text browsing, graphic bell download and other business forms to the current business form of deep integration with the Internet business, mobile internet business is growing into a mobile operator business development strategic focus. The technology application of mobile Internet in China usesWAPagreement. Most of our users use mobile internetWAPaccess to the way. According toCNNICinvestigation, as of -years3at the end of ourWAPthe number of active users is approximately3900million people, with a separate domain nameWAPthe number of sites is about6.5million,WAPthe number of pages is about2.6hundreds of millions. Based on the user size, the number of sites and user characteristics of comprehensive judgment, the currentWAPin China has entered a rapid growth period, equivalent to the traditional Internet -~2001the level of development in the years. It is expected that in the future1~2during the year, with the increase of China's mobile network bandwidth, users ' demand for business will also change, from the content of less information to the business of video class, reflecting the integration of mobile network and Internet. In order to adapt to the possible changes in future customer needs, we believe that mobileUGC, content sharing/download, mobile games and other mobile internet business will have good prospects for development.

Two Main technology:

Mobile Internet is the application of Internet technology to the mobile network, the realization of mobile Internet. Mainly with computer network and mobile network knowledge. The main courses are network theory, Internet Engineering,CDMATechnology, communication principles and various computer development languages(asJAVA,. NETwait). Mobile Platform Application development is currently a hot technology in the field of software and Internet, the current market of smartphones with AppleIPhoneand Google'sAndroidmobile phone-based, a variety of games and applications continue to emerge, mobile application platform has become the followingWindowsand theWebplatform after another mainstream software technology platform.

Three Technical requirements for recruiting companies:

1 , the courage to innovate spirit

Mobile Internet as a new industry, innovation is its vitality. Always facing new products, new applications, new technologies, new profit models, new marketing models, new customer needs and so on. Relatively speaking, the mobile internet industry has no more things to learn from. I'm afraid no other industry or period can be as open and inclusive as today's mobile internet industry, encouraging creativity and even disruptive innovation. Innovation ability is the most characteristic and basic requirement of talents in mobile internet industry.

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3 , ability to learn and adapt

The internet industry itself is a highly variable, changing industry, the mobile Internet is to the extreme of this change. A new application, may soon be popular, it is likely to soon decline, customer demand and the market environment is constantly changing rapidly, the competitor is not in place, a variety of products, technology and product rapid, must have fast learning ability and industry adaptability.

4 , capture and meet the individual needs capabilities

Mobile Internet applications will be more emphasis on personalization, from product objects, requirements, architecture, design, interface, operating habits and other aspects of the emphasis on personalization, practitioners should be more adept at capturing and meeting these individual needs, but also to be more in close proximity to the end user.

5 , more independence and autonomy.

More independence, not only means that compared with other industries, has more freedom of self-play, but also means more independent learning, self-improvement and self-fulfilling sense of responsibility. As a new industry, we are in fact in the groping forward, and many enterprises are in the start-up or high-speed growth period, there is no more sound system to rely on, must have a strong self-management, self-promotion of internal power and ability, always maintain a high degree of sensitivity, passion and responsibility.

Four The development direction of the future mobile Internet:

1 Technology Diversification

Mobile Internet is the convergence point of telecom, Internet, media, entertainment and other industries, all kinds of broadband wireless communication, mobile communication and Internet technology have been well applied in mobile internet business. In the long run, the technology diversification of mobile Internet is an important trend.

( 1 ) network access Technology Diversification

The wireless access technology that can support mobile Internet is broadly divided into three categories: Wireless LAN Access Technology Wi-Fi , wireless metropolitan Area Network access Technology WiMAX and Traditional 3G enhanced version of the technology, such as HSDPA and so on. Different access technology for different places, so that users in different situations and environments to access the corresponding network, which is bound to require the terminal has a variety of access capabilities, that is, Multimode terminal.

( 2 Mobile Terminal Solutions diversify

Terminal support is the lifeline of business promotion, with the mobile internet business gradually heating up, mobile terminal solutions are also increasing. Mobile Internet equipment is the most familiar is the mobile phone, is currently using the mobile Internet most commonly used devices. IntelLaunch ofMID, the use of cellular networks,WiMAX,Wi-Fiaccess technology, and give full play toIntelThe ability to support mobile Internet services in the area of multimedia computing. -years OneAmazon launches e-book reading Terminal at the beginning of the month--kindle, allowing users to download e-books, subscribe to newspapers and blogs from Amazon's website via a wireless network.

at the same time, mobile phone operating system also presents a variety of characteristics. Windows systemssuch as Microsoft,Linux operating systems,Google 's Android operating systems, etc. are trying to occupy a leader position in the field.

3 ) gateway technology to drive the diversification of content creation

web Span style= "FONT-SIZE:14PX;" > Web page, video content to mobile terminal, so that the mobile operator's network from the bit pipeline " " "

3.2 Diversified business models

Successful business requires a successful business model to support it. The new features of mobile Internet services provide a space for business model innovation. At present, the traditional profit model of traffic, Bell and advertisement is still the main part of the profit mode of mobile Internet, and the new advertisement, diversified content and value-added service become the main exploration direction of the mobile Internet enterprise in the profit mode.

Advertising business model is to provide users with a variety of information and services, while the profit is through the collection of advertising fees to achieve, typical examples such as the portal site and mobile search.

Content business model refers to the user to collect information and audio and video content such as the cost of profit, typical examples such as: paid information, mobile phone streaming media, mobile online games, UGC class application.

Service business model refers to the basic information and content free, users pay for the relevant value-added services, such as instant messaging, mobile navigation and mobile e-commerce belong to this category.

3.3 diversity of participating subjects

The era of mobile internet is the era of integration, the integration of equipment and services, is the era of inter-industry entry, in this era, the mobile Internet business participation in the diversity of the subject is a significant feature.

The development of technology reduces the technical and capital barriers between industry and industry chain, and promotes the integration of traditional telecom industry into telecom, Internet, media, entertainment and other industries . ICT The evolution of industry, the original industrial operation mode and the competitive structure in the new situation has become outdated. In the process of industrial integration and evolution, the original operation mechanism and resource allocation mode of different industries are changing, resulting in more new market space and development opportunities. In order to seize the opportunity, the relevant areas of enterprises are actively transforming. They make full use of the traditional advantages in the original field, expand new business areas, as the new industrial chain of integration, to figure in the future market structure to occupy a favorable position.

in the field of terminal manufacturing, the leader of the Finnish Nokia company -years8Month inthe date of the introduction of the nameOvi's mobile internet business, the goal is to expand the mobile Internet market based on its global billion mobile phone users. -years Onemonths,Googleestablished an Open Cell alliance (Open Handset Alliance), to promote its based onLinuxThe open source mobile software platform--android. Directly challenge Microsoft'sWindows Mobilemode of business licensing. Apple Corp. of America -years1MonthlyIPodthe success of the digital music download market, the release of the music phoneIPhone, has officially entered the field of mobile communications and has achieved astonishing sales performance.

In short, in the era of mobile Internet, the traditional mode of operation of information industry is being broken, and new mode of operation is being formed. This is both an opportunity and a challenge for handset makers, internet companies, consumer electronics companies and network operators, who are actively involved in the market competition in the mobile internet market.

Mobile internet is mainly occupied by people's commuting time, travel time, waiting time and leisure time outside, so that people can easily enjoy the Internet services, the Internet extended to the public life of the all-weather - hours.

Current mainstream technology in the field of electronics or communications and its social needs survey report