Dairenguan: A summary of ten methods of website SEO outside the chain construction

Inside the chain is in the station, these pages are belong to stationmaster own, full control, just want to do a good job planning organization work can, and external links are in the external Web site, so must rely on the webmaster to find ways to obtain, in the SEO circle has such a word "content for King, outside the chain for the emperor", visible outside the chain of importance.

The importance of links in SEO is equivalent to voting in the contest, internal links is "our own", the strength of this recommendation is weaker than the "outsider" recommendation, if your site has a lot of external links, then this vote will be very convincing, in obtaining external links, we follow the following two principles:

Get a wide range of external links and ask for quantity

Obtain high-quality external links for quality

The establishment of external links is a long-term project, the need to continue to do, generally have the following several common external links to establish channels:

　　1 Self-built blog group, create links

General a new website online, go out to seek some high-quality external links is very difficult, the new site even search engines are not included in the case, the creation of their own links is the most desirable, through the creation of a blog link is the most convenient. Although the current search engine on the blog outside the chain weight is not previously high, but the chain of the blog is still the most easy to get out of one of the chain way, in some large websites, such as Sina blog, Sohu blog, NetEase blog, Baidu Space and so on to create a blog, and then publish some content up, incidentally to their own site to do a link, Can smoothly guide the spider to visit your website.

Through the construction of the blog group, to release the chain of information, in the initial stage of the site can be used as a new station for the initial accumulation of external chain.

　　2) Forum Signature

In the online forum, the Forum will often provide personalized signature to registered users, webmaster can often stroll in their own forums, such as Ali mother community, laggards, A5 Webmaster Forum, or some and webmaster in the industry-related forums, such as online sales of mobile phone digital products, you can often stroll mobile phone digital type of forum, Go to the forum is not only to obtain the personality signature so simple, do network marketing promotion, stroll forum is an essential activity.

With the frequent forum activities, will also accumulate more and more personalized signature resources, these personality signatures is the most direct external links. Of course, you can also buy his personality signature to some active forum members.

Forum personality Signature outside the chain in the search engine's role in the chain more and more weakened, but the personality signature is still an effective outside the chain.

　　3 Submit Web site encyclopedia and Site Directory

There are a lot of such web sites and site directory sites on the Web, you can submit the site to these sites. Some of the Web site navigation will be very difficult to collect, not suitable for new stations to submit, such as hao123,265.com, such as well-known Web site navigation station, the site is very strict requirements, such as your site has a certain degree of visibility, you can submit these well-known web site navigation station cooperation, the new station can consider a number of small Web site navigation site.

Site Directory relative to the site navigation, the submission of the website requirements will not be very strict. And many directory sites will be provided to each submitted by the site of a separate website information introduction page, submitted, is equal to obtain the directory site of an internal page link, and such directory sites have been equivalent to CMS, have a better update, the weight of the search engine will be relatively large. A website If by some old website navigation, the website catalogue site collects words, to the website SEO is very advantageous.

　　

　4) Social Bookmarking

For example, such as QQ bookmark (shuqian.qq.com) Such a website, the biggest advantage of this kind of website is, can add a website freely without being deleted. Submit your site to the major bookmarks, collections of sites, the premise is that these bookmark collection of sites are included in the search engine, and did not nofollow to deal with the link.

　　

Let your site to join the article Baidu Search overlord, Yahoo collection. These social bookmarks are valid outside the chain of resources.

　　5) Friendship Links

The first three kinds of methods to get external links belong to a wide range of access to links, the quality of these external links is generally relatively low, and friendship links, select and their own site related to the site for friendship links, at the bottom of each other to do a link to the other site.

If you are a new site, even the search engine has not included, it is difficult to exchange links with high-quality sites, so the focus of the new station should be in the content, as far as the chain, you can use the blog to create outside the chain, the forum to create a chain of signature outside the chain, such as the method, and the following we introduce the soft text to create outside the chain

The number of links is not necessarily the more the better, this point whether to your site or each other's site is so, in general, the number of outbound links can not be more than 50, so the choice of links to the site to be prudent and prudent, if you choose a comparison of junk site as a friendship site, Then your site will also be "implicated", is the so-called birds of a feather flock together, friendship link is also so.

At the beginning of the development of the site, do not rush to seek links, and other sites to develop to a certain stage, such as Pr=4, the site in Baidu has thousands of of the page included volume, home snapshots updated every day, and then go to find some of the more large-scale site links.

　　6) Community Forum

In addition to the personality signature, the community forum can also post some ads, personalized signature can be set up with our own, this is a registered user "legitimate" advertising location, but in the community forum to publish some linked posts, affecting the community communication, it is likely to be deleted by the administrator or even seal ID.

First, choose a large community, because to make the chain, some small community management is even more stringent than the large community, you want to put a link into the more difficult, such as we operate in the Super Webmaster Forum, is a webmaster industry forum, although in the Webmaster circle has a certain influence, but compared to Baidu Bar, Tianya and other large communities, can only be counted as small ants. Super Webmaster Forum, every day can see many with the chain of advertising stickers, but the basic can be we clean up, because we carried out the chain filter, usually with a large number of outside the chain of posts will automatically enter to be audited, after the administrator audit can be displayed, usually also have the supervision of workers, found that ad posts will be disposed of, The serious person will seal off the ID, these are very simple for the administrator operation. And in large communities, such as Baidu Bar, Baidu know, Tianya, the West Shrine community, for some mass, the management of spam stickers is very strict, but for some with the chain of the post management is not strict, mass spamming for the manufacture of the chain, there is no need. So we don't need to post a lot of but you can do something every day, to provide some practical content to the community, this kind of non-spam content, to the community and other members have a certain reference value of content, community managers will not be blocked, and the administrator may not have the time and energy to control your ad.

　　7 Questions and Answers platform, encyclopedia website

Baidu know, Yahoo knowledge, search and ask questions and answers platform, you can leave the external links, excessive stay outside the chain, may trigger the system's advertising mechanism, and be deleted or sealed. But a modest increase is no problem.

Compared to the question and answer know, encyclopedia more rigorous, interactive encyclopedia, Baidu Encyclopedia and other products have a high weight, you can through the Encyclopedia of reference materials, expand reading to increase external links, the successful addition of Wikipedia entry, mainly to participate in editing and your site related to the entry, or to create some new entries. Baidu Encyclopedia of the audit more stringent, interactive encyclopedia relatively loose some, in addition to large encyclopedia platform, the internet there are a large number of small encyclopedia platform, can be collected, registered and the entry to submit and edit, these small encyclopedia platform for the audit through relatively easy, a large amount of words, but also a good outside the chain of resources.

　　8 Soft text (press release)

Soft text is the most effective way to create a chain of external links, your outside link and the content of your article together, through the Community forum to create external links, you can also use the way to publish a soft text, soft text does not simply refer to advertising nature of the article, the article itself is the readability of the most important soft text, the more readable, the better the dissemination of The greater the external links and advertising opportunities that are available.

Write a similar "30 must be collected xxx" and other summary of the soft text issued, is very popular, so as to obtain external reprint, increase outside the chain.

Write high-quality soft text, and contribute to the relevant website, soft writing will be in the next chapter for detailed explanation, such as for the hot news of the comments of the most popular website, you can write the relevant soft text, and posted to these platforms.

The site's unique content, such as the site of a number of specialized interview types of content, will be organized to publish these content to other sites, forums, blogs and so on.

Webmaster can share their own experience in the construction of the site, as well as the internet thinking and so written in the form of articles, and then submitted to some webmaster class, it classes of websites, these soft general platform can be received, as long as the article itself has a certain quality. Through the submission of some large websites, or even a large number of reprinted, as long as the article with the link to the site, then you can get a batch of outside the chain of resources.

In the manufacturing of the outer chain, it is a more lasting and effective way to manufacture the chain through the soft paper.

　　9 Free program template resources to share

If you want to take it, you must give it first. It's a good idea to get a lot of external links for free and to post free programs and templates for everyone to use. For example, z-blog,worldpress, such as the use of blog system is very large, if you will make a template, then you can make a set of fine templates, and then add a relevant copyright under the template, such as "This template by a certain site long provided" and then bring a link with your site. Believe that the use of this set of templates many people will retain the copyright information, the number of users to get more external links. Retain the copyright link to the person, partly because do not know how to remove, and copyright information does not affect the other side of the site. Others are honored by the author, leaving the copyright information to support the author, similarly, you can publish your own designed program, and at the bottom of the program to leave the author's copyright information, the number of people who use this program, the more the outside chain will bring more.

For example, Discuz,dedecms and other open source programs have a large number of external links, which are a major part of the link from the use of its source of webmaster users at the bottom of the site to retain the copyright information.

　　10 PR-Type External links

Links also belong to a PR-type link, but here refers to the public relations type of external links specifically some links. General new Station online, others are not willing to exchange links with you, but you are a friend of the webmaster, in the industry to know a lot of webmaster, your new station online, they will also be willing to give you a link. Because they trust you and know what you are capable of, so they are willing to give you a link.

In addition to the friends you know, there are a lot of related business with your site, such as the IDC site, you can ask them in the customer case and other places to give you a link location.

The 10 methods for finding external links are summarized above, including three kinds of

The first: Make Yourself

Second: to guide the user to propagate

Third: Finding external cooperation

During the SEO operation of the website, the construction of external links is a very important task, the use of their own construction, such as the previous "self-built blog, forum personality signature, and other methods, these basic external link building, the daily insistence on creating, as always operational tasks, this is the most basic."

Simply rely on the webmaster unilaterally created, the strength is always limited, if you can really guide the vast number of Internet users to help the site for external link publicity, then the site to get external links will naturally grow, this growth is the most healthy, as the site is increasingly strong, the chain will become increasingly powerful. Of course, users will not help you advertise for no reason, even if your site is very good, you need to give a primer, play the role of throwing diamonds, such as the soft text we introduced earlier, free template sharing methods can be used to carry out, the use of good, your external links will be like a virus generally spread. And rely on the vast number of Internet users to create external links, will make the site healthy and sustainable development

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