Describes website optimization from the internal and external structures of the website

I. Title
Titles should reflect the nature of webpages as much as possible. They should also be simple and clear and should not be disorganized. They should also be innovative, creative, and eye-catching, but should not accumulate junk words, do not write titles that do not match your own web pages. Some website titles have a lot of words and a lot of words. Even if netizens use search engines to search for such websites, generally, this title is not very comfortable. It makes people feel that such a website is a spam information station, a fraudulent station. Therefore, I search for such a website using a search engine. I usually do not click it. In fact, the search engine is more concerned with the user experience, which is equivalent to a web page being clicked more on the search engine, so it will gradually get a good ranking. I call this method of obtaining a good ranking with multiple clicks as a search vote. The more votes I get, the higher the ranking.
So how do I write a special homepage title? We need to consider the nature of our website. For example, if your website is about novels and literature, let's make a demonstration! First to Baidu Chinese search rankings-popular search Top50: http://top.baidu.com/top_keyword.html to see which words are in line with their own website, after observation, or "novel" This word is better, the search volume is relatively large, then use this word to Baidu related search: http://d.baidu.com/rs.php search match your own vocabulary, search for the related search on the "novel", found a lot of popular search words, these words are generally in line with people's language habits. You can apply them to the homepage titles of your website from the top words, but they are not misuse. They are used well and used well, don't let people feel that they are off-track with your web page. That is, deception is not a good behavior. Our Webmaster should consider the feelings of netizens more, and the website is based on netizens, without the support of netizens, what do we mean by standing? In that case, your daily traffic will only be the IP address you have clicked on. It will always be difficult to attract regular customers to cheat Internet users. At most, your traffic will be brought by Internet users who have visited the road, maybe the window has been closed before people fully open your website. I think it is a sad thing to treat my website as a netizen. For example, your website is about romance novels. In Baidu's related searches, the terms "novel reading network" and "Free novel" have a good search volume, in addition, these two words are consistent with your website. You can build the homepage title of your website into: romance novels-free romance novels reader network, then you get several keywords in the title, and the title looks very simple and eye-catching, the results on the same page of the search engine obtain more clicks than other sites, then your site's search rankings will gradually surpass those websites on the same page as you, because your title is attractive and you get more clicks, the search engine considers your website as a good website with a large number of votes. The reason why it is a good website will attract so many people to click, then the search engine gives you a good ranking.
II. Labels
    
(1) keywords Tag
Keywords are Keywords. It is difficult to write too many Keywords tags. The search engine is just a machine, not a human. No one is doing so well and writing too much, the search engine cannot identify the nature of your website. If your website is a romance novel site, you 'd better write it like this: <meta name = "keywords" content = "novel, romance "> this is enough. It is not necessarily a good thing. Note that tags are part of the website code and Chinese characters are not allowed in the code, keywords must be separated by commas (,) entered in the English input method. If not, the search engine considers your keywords as "novels, romance", rather than "novels" and "romance.
(2) description label
Description is a descriptive language and a statement that describes the nature of your website. Now, the search engine places more emphasis on this statement and displays it in the search results. Therefore, it is better to have this label on the website. The descriptive language is not simple, but it must be clear. The statements must conform to people's reading habits and syntax, it is best to include some keywords in the content of your website. These keywords are preferably popular search keywords. The number of words should not be too many. It is recommended that you enter about 100 words.
3. Internal chain
  
Many people only consider the indexing quality of the home page of the website, but do not consider the indexing quality of other pages. In fact, even if the daily traffic from the search engine on your home page is 20 thousand IP addresses, of course, this is almost impossible, and the number of other pages is 30 thousand. If the average traffic of each page from the search engine every day is an IP address, therefore, you can obtain 30 thousand IP addresses from search engines every day on these pages, which cannot be ignored. Therefore, we cannot discard the optimization and indexing of other pages.
       
The internal link I mentioned refers to the internal link. Try not to make an independent page exist in the whole website, and link the page to the page, for example: the home page and the topic page are linked to each other, the topic page and the content page are linked back to the home page, which forms a large network, create a website map page on your website. The map page lists all the links to the entire website, which is conducive to the crawling by the search engine. The search engine is just a machine, it will not be as humane as people. You only need to guide it to crawl more pages on your website in this way.
A search engine has the following characteristics: When a website has a good internal chain, it is even more valuable than the external chain.