Design reference: The strategic ability of Internet entrepreneurship

When the little girls put the QQ penguin pattern of small decoration hanging hair, ears, when Yiwu factory pirated production of QQ dolls sold to every township in China, we know that China's internet, Tencent Wang Qi has become.

When Mr Obama used Facebook, TWITTER, GOOGLE to get an unprecedented amount of young voters, raised more than his rival, McCain, and became an "Internet President", we knew that the Chinese Internet was going to start talking about politics.

It should be said that these 09 years have a lot of good news.

The crisis has been 1 years, the stock market has left its lowest point, the legend of the 10-year gem opened and plunged, 22 companies listed on Nasdaq.

But, it looks like 09, it's stuffy.

Perhaps because of the 08 years too much of the big sad exultation. So those 05, 06, and 07 that have helped to boost the internet's hormonal growth are no longer functioning as they once did. Perhaps because of the 4, 5 years of great sadness, many people on the road, "Heart for Chi, export into words", no longer anxious to the world with words to express their ideas.

One morning, received a message to learn Ling. "Look at today's China Internet, who is the hero?" ”

Ah, this question ~ ~ ~ ~ ~ we have no one to avoid the problem ~ ~ ~

"Product" and "mode" are two kinds of things. A very popular product, not necessarily the size of a large enough profit model. For example, QQ and MSN, the initial products are IM. But a pattern gives users the personal services they need to communicate in the network. One is based on media advertising. 5 years later, two of the scale is completely different.

If the "product" and "mode" of maturity to measure, China's tens of thousands of commercial websites can be divided into three categories.

The first Category: Products and models are OK such enterprises, have enough product market coverage, and its product application and the main profit line has a natural connection. Found on the city's successful enterprises are here Tencent, Baidu, Alibaba, Sina, and a lot of game enterprises.

The second category: Product OK, the mode is not OK this kind of enterprise, have enough product market coverage, but not with its product application natural related scale profit main line. Found that the moment no two silent WEB2.0 on behalf of enterprises are here in the blog, 51, school, happy, Thunder, storms, Youku, potatoes ...

The third Category: products and models are not OK all the rest is here.

There is no mode OK product is not OK condition, there is not enough scale of the product real carrying operation before, the so-called model, just a hypothetical.

So, do the website, just like game play promotion. Every effort to play at the top level, you will face a stronger opponent at the upper level, and more complex winning and losing face a greater competition pattern.

And the first kind of business, on their heads is: the national scale.

Politics, is in China to do the internet is "touch dead" high rigid red line, no game space.

09, a lot of mixed in the third category of the site has been hit the line dead.

And every business that blends into the first category, the number of intellectuals that each enterprise can influence is greater than the entire population of any province in China.

A brother in the two class to talk about his entrepreneurial difficulties, I said: "Big Brother, you fight, fight up, your competitive points will become two sides of war, the road ahead of life, is you want it?" ”

And these three types of enterprises, a pot of porridge like to endure the situation, nor will it never be forever far.

I can feel that the ending of the internet has already begun.

Once the TV, white home appliances, VCD, PC .... Industry molding, the giant finale, from the plate to the tail plate about 5 years.

Tencent Wang Qi has become, Alibaba King Gas gathered, Baidu purple MSI Bright No stars, Google can not adapt to China's national standards. Sina, Sohu, NetEase to the Nasdaq to export more than a listed company, but also PA is not king.

Borders have been drawn clearly, and the time available for thinking is also determined.

Strategy. Strategy.

Last week, with learning Ling, Yanping, Kai Sen will be in Mao yiding MI Yunshan habitat.

Flowers bloom, Flowers Xie Bloom, still full of pride, still defying hardships, we have no longer young.

Read "Three Kingdoms", to Liu Bei defeated in Xuchang, with Spaning fled to the water, Liu Bei said: "Everyone has mid-ming, unfortunately follow Liu Bei." The preparation of a life of embarrassment, involving the gentlemen. There is no cone in the body today, you are afraid of wrong. Why don't you give up and cast democratic to take fame and order? All the people are hiding their faces and crying.

Can't help but be moved.

It was Jian ' an 5 years, A.D. 200. Liu Bei is 40 years old.

Today again see "Three Kingdoms" why Liu Bei's evaluation is high, I think, perhaps Liu Bei's experience, more represents a kind of grassroots entrepreneurial process.

Sun Quan is a typical of the second generation of the rich. The description of Zhuge Liang is "Sun Quan is in the Jiangdong, has been three lifetimes, national insurance and the people attached" than the other three countries, please yellow towel, cut Dong Zhuo, Central Plains war, etc. make "general hundred War body name crack" thing, he has not participated in, in Caocao son Cao Pi are dead, still live 26 years. Good luck, good luck.

Caocao is an absolute genius character, the ruthless role of the Three Kingdoms period, in addition to Dong Zhuo and Liu Bei, basically died in the hands of Caocao. Caocao is 6 years older than Liu Bei. Three important strategic decisions in a lifetime are

1. Revolted, Dong Zhuo. Caocao decided that the first person in China Dong Zhuo had no future, then Dong Zhugan to kill him. So Mendechen assassination for the sword, fled back home. And his father said the plan to kill Dong Zhuo, his father's assessment is "a good thing, but less money to do." You need to find a lot of money before you start doing it. "So, Cao's father and son successfully pulled to VC." Look at the situation, take the resources, and then do it. It's not the way of the competitor.

2. With the Emperor to make princes.

3. The Battle of Guandu. Zhang's decision, occupy Jizhou. See my past written "suchas greed and fear".

PS Gossip One, leaning on the Sky Sword, is the name of the sword of Cao. And the devil is the day to slay the dragon thing.

Then said Liu Bei, 28-year-old pulled Guan Yu Zhang Fei revolted dozen yellow towel army. To the above mentioned body without a cone, 12 war.

What happened to Liu Bei in the past 12 years?

28-year-old revolted, broken yellow towel meritorious, granted Ann Xi County Commandant, later defected to Gong Sunzan (where Zhao) mixed with the individual department of Sima, meet pottery humility Xuzhou, on behalf of Xuzhou Pastoral, Lublay attack, defeat attached to the Caocao. In the middle of the famous Battle of Guandu, Cao said that the time is ripe and revolted combined Yuan Shao to attack the rear wing of Caocao. Was defeated by the backhand of Caocao. So there was a scene above.

What happened after that? After 7 years, Liu Bei first attached to Yuan Shao, and went to take refuge in Biao. Go on without the cone of the body.

In the "fixed three-point long decision" before, Liu Bei eldest brother, walked past, no base. There is a "Kuangfu han room" vision, its own ability is very strong, every opportunity to always grasp one or two victories, without strategy, so with the war.

A team that survives in times of chaos has no strategic direction and no base area that lasts 20 years.

Of course 20 years of wasted also should not its ambition. This is more admirable than "Fu, Weivu".

And once the decision is made, it is 7 years before the state of the world gains three points.

Time has passed.

While the heroic dispute, no strategic ability, even if the strength of the people, resources, and can only be lost in a passive battle after another battle, is a clear strategic deployment, step-by-step, against the Sky Dragon Slayer