Discussion on the Development Plan of Shared Software

Shared Software has been developing for many years, and there are no lack of good works. However, more software can only be considered amateur. Sharing software cannot simply rely on interest, especially when the market is becoming more and more mature. I will not talk about technical issues here. I just want to talk to you about how to share software and analyze the development plan.
I hope to hear more from you.
1. three war zones

From software design, we have learned that to analyze a complicated thing clearly, we must first divide it into modules. When planning development, the first step is to divide modules. There are three war zones in total: R & D, marketing, and service. As shown in:

1.1 R & D

R & D includes software construction, testing, publishing, product website construction, and document writing. The final result of the entire R & D is the product. This part is the most familiar to people from technical backgrounds. When considering R & D, the cost is easy to ignore. It is generally believed that software only requires people and computers. This statement has not been carefully calculated. It is no longer the time to compile and sell software in two or three days. A software has a long cycle from Requirement Analysis to design to coding. If you do it yourself, the cost is mainly due to living problems plus your own time consumption.
R & D is not a matter of making money. what actually makes money is marketing based on R & D. Therefore, when considering the life problems, you should not just calculate the cost to the product release, but carefully calculate the cost according to the marketing cycle.
Marketing 1.2

After developing a product, the more important task is to turn the product into money-the foundation for survival and sustainable development.
For the marketing model of shared software, we need to learn the long tail theory. The Long Tail theory is just a small margin. Software products are different from other traditional products. The key lies in the zero-cost replication of software. How to establish your own sales channels and seize the long tail of the market is the main issue of shared software marketing.
Generally, you can search engines, agents, forums, blogs, advertisements, and download websites.
1.3 Service

Software is a tangible product, and services are intangible products. They all need to explore internal value.
How to handle problems when users use the software, and how to raise the suggestions are all user feedback. Service Professionalism is equally important to product professionalism.
A service is the most interface module. First, it has multiple sources of information-Telephone, email, and website. After processing the information, the service outputs two points: providing materials for the next software build and tracking users.
User materials include bugs, new requirements, and suggestions.
User tracking can also be regarded as a form of marketing. Good User tracking can fully mine a large number of potential customers.
Ii. Virtuous Circle

The above analysis of the shared software development plan is divided into three war zones. R & D and service are regarded as logistics, and marketing is the front line. If, according to the previous saying, "the three armies are not active, grain and grass are the first ". Ample reserve power is a prerequisite for winning.
Good R & D can provide useful ammunition and reduce the cost of sustained development. Good products can promote marketing. The success of marketing strategies can bring more customer and user feedback, which are the basis for continuous development.
Only when the three links promote each other can they enter a virtuous circle.
The question of "which market and technology is important" has no significance. From the technical point of view, I think technology is important, and from the market point of view, I think the market is important. If global analysis can be performed at a higher position, it is most important to enter a virtuous circle.
To maintain the harmonious development of each link, we need to analyze each part clearly. After the cost and income are clear, we can select a resource allocation method that best suits us.
Iii. Sustainable development

Sustainable development must enter a virtuous circle. The sign of a virtuous circle is to gain more profits.
The mutual promotion of R & D, market, and service only handles internal operations of the Organization. A larger cycle will include users, so that software can bring value to users to bring revenue to them. The win-win idea is very obvious here.

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