Do SEO have to know the optimization skills

With Baidu's position on the bidding rankings of a large reduction, many small and medium-sized enterprises due to lack of strength, lost the opportunity to display in the home page, turned to the vision of SEO optimization, hoping to use this channel can be their own site on the home page has a better display. In this paper, the optimization principle, optimization technique and optimization process of SEO are expounded systematically.

The search engine optimization principle is the spider to crawl the webpage, and puts in the index storehouse, after the search engine analyzes the user search intention, then will match the condition the webpage according to the rank display to the user. Among them, spiders crawl and put into the index library is called included, only the Web page is included can be displayed, if spiders come crawling but not included, then the page is not displayed.

　　

First of all, do SEO must have some tools such as webmaster Platform, aizhan.com,seo.chinaz.com and so on, site+ site domain name can be viewed, webmaster platform according to you in which search engine do SEO and determine, such as in Baidu is zhanzhang.baidu.com,360 words is zhanzhang.haosou.com.

　　

In the said optimization, to explain that SEO is not in the site after the completion of the start, but at the beginning of the station should consider the problem of SEO, because there are many factors affecting SEO, one aspect is the hardware requirements, that is, domain name, space and procedures. The longer the domain registration time, the shorter the the more helpful to SEO, preferably the domain name contains keywords, such as ceramic enterprises, domain name contains taoci is the best, there is the best is. com's international domain name; host requirements stability, open fast, imagine if spiders come crawling can not open your Web page, Do you think spiders will like you? program uses DIV+CSS layout, code streamlining, using static generation technology, and can customize the site header tag, custom tags are involved in the internal structure optimization piece. Domain names, hosts, and programs are called hardware requirements. The main is to search engine (spider) friendly, he will like you.

　　

After the website is built, we need to quickly let search engines included, but we do not know when the spider will come over, so we have to attract spiders to come, commonly used methods have webmaster platform to submit URLs or crawl diagnostics; New station words suggest do a good job and site map and upload, more use Baidu series of products such as Baidu Map, Baidu statistics and so on, after all, is a family, spiders will like. This can quickly collect and enhance the weight.

　　

SEO optimization skills can be divided into four pieces, namely, internal structure optimization, content optimization, internal chain optimization and external chain optimization.

　　I. Internal structure optimization

①TDK optimization: Here the TDK and not only the first page, there are columns and article page TDK, this is why the time to build a station to choose the reason for the custom label. T that is title, the title of the website, very! heavy! Get it! If the TDK is 10 points, T to account for 7 points, the title is the first spider came to see things, that is, the first impression, the title must contain keywords, that is, the function of the site, the site is to do what products or services, the statement fluent, do not stack keywords. D namely description, the website description, is the supplementary to the title. K is keywords, column page and article page TDK in the background specific column of the advanced settings can be found.

Some people may not know how to choose the keyword, here is a number of selected methods to be used for reference.

　　

②301 Redirect and 404 error page Production, must have, there is nothing to say.

③ level directory: That is, open a page to how many levels, this many sites are ignored, recommended within three levels, to reduce the spider crawl time required.

④ keyword layout and density: According to the user to browse the page click the hot attempt to find the hot area, and then the keyword deployment to the corresponding place. That is, the F layout, a page in the density of keywords within 2%-8%, this is only an empirical data, not necessarily accurate.

⑤ Word: tdk+ tail or anchor text.

⑥ Site Navigation: The main navigation, secondary navigation and breadcrumbs, including keywords, highlighting the focus, the use of pure text, to be consistent with the corresponding TDK.

　　

　　Second, content optimization

Mainly the quality of the article to high, even if not pure original, at least if the highly pseudo original, false original to choose not included or shielded the search engine site on the article, or translation over the article, as long as you are the first hair of the article, Spiders think is original.

　　Three, the internal chain optimization

Summed up is to increase the density of the link in the station, like a spider web, the more dense the better, the most common is the home page, columns and article pages of the mutual jump; Logo link, article page use tag tag and the top, next or related articles, increase the number of links between pages and relevance.

　　

　　Four, outside the chain optimization

A principle is the content of the relevant, step-by-step, many people in order to quickly increase the chain, crazy to add, but the weight is not up the reason for this. The main method of the chain is to add links, but to investigate the increase in the quality of friends, including PR value, whether there are nofollow and other labels, the normal site of friends in the chain of 30 or so, if you add friends chain of the site has more than 50 friends chain, that will not be on your site how much value, On the contrary, you may give him more weight. In addition to friends chain, to increase the forum, news, blogs, SNS, soft article RELATED links is also to increase the site outside the chain of one.

　　

Finally, to say one thing, try to wait until the site in the local layout, content and upload to the server, because the new site spiders will patronize, if your site constantly modify content, layout or even keywords, spiders will think you are not a complete site, so the frequency will be reduced, The spider's impression on you will not be good, it will naturally affect the ranking.