Do you want to quickly increase the WAP group response rate to 10%?

Do you want to quickly increase the WAP group response rate to 10%?

This item should still be posted in this section!

Although mobile WAP mass mailing is a common problem! But I personally think it is a very profound learning. If we can make good use of this promotion method, it will be of great help to increase revenue. The following is my summary, it may be incorrect. I hope to share it with you!
Many new friends are still unfamiliar with Group Sending. Many SP friends have been in the group for a long time, and there are countless groups, but they still don't find the feeling, and the benefits are not increasing. What is the problem, today, I will talk to you about how to improve the quality of Group Sending based on several group indicators:

I. Mobile phone numbers and UA:

1. response rate = Number of visitors/Actual group size
This indicator is very important for Group Sending. If this indicator is low, it is basically a loss of money. The above friends mentioned 4%, which is actually relatively low. If the mobile phone number and UA are sent, the number of visitors can be counted. Let's see why the response rate will be affected:

A. number quality: It is No. 1 in the entire group. If it is not good, the Group cannot make money. Therefore, obtaining these numbers through good channels is a difficult part of the group, there was a post in the past, where a friend talked about several ways to activate the number. There are about three ways. The first one is to move the relationship directly through a local place, get the latest users (the relationship is not good, don't think about it, even if you buy it, it is also the old number); the second type of purchase other SP number; the third type is to exchange numbers with other Sp (the relationship between the company boss and the top management). Currently, good numbers on the market are hard to find, and many of the numbers sold are used by others. For example: guangdong users receive 3-5 pushes every day. As you can imagine, SP will purchase resources for new users at a high price, but many users are cheated. For numbers, there is no technical content, looking at the Friendship, looking at your luck, if people inside the mobile phone are selling numbers, it must be the resources that everyone has snatched; the numbers are also the new users with UA as high-quality products, make money when you get such a number;

B. group speech: this stuff is usually 30 characters (single). Compared with 70 characters in text messages, it has extremely limited performance, but I don't know if it is short and cool, on the contrary, the probability of users clicking is greatly increased. I have not counted this number, but you can analyze the user psychology;

Notes for group messaging:

First, it is closely integrated with social hotspots, major events, and festivals, so close to the user's daily life will not arouse users' dislike;

Second, pay attention to avoiding related risks. If it is in a good relationship with local movement and can withstand the risk, it can be launched. However, the current user's awareness of legal and self-protection is much higher than before, if there are too many pornographic and spoofed content, otherwise, if it is difficult to get it, you have to go to court and be thankless. Some SP may like it. Of course, I dare not deny that it can make money, but it can be more flexible, do not send your head to death;

Third, if the number is the best number mentioned above, that is, the number of new users with UA, then the group work needs to be done very fine, and the target user group should be distinguished, what kind of mobile phone number is used, what features are there, and what common preferences or commonalities are there for the users who buy these mobile phones. Then, based on these analysis results, a group of texts is prepared;

Fourth, the same batch number code is rotated for sending and different group languages and addresses are used. For example, if there is a 30 thousand number, three pages have been prepared and three group languages are used together, in January 1, we sent a page 30 thousand, and B page January 3 in 30 thousand. In January 6, we sent a C page 30 thousand. Remember that the products to be promoted on the three pages should be different, and the group languages should also be different, this will maximize the benefits of a batch of numbers;

Fifth, you can make adjustments based on the local customs and different regions to send group-based languages that conform to the local customs and human feelings;

C. group Address: many people do not pay too much attention to this. In fact, we try to make the group address as short as possible to free up space for the group address, and users can see that it is not a long address, there is no pressure in your mind;

D. group Sending time: the time should also be very important. I personally think that if the number is less than 0.1 million, it is best to arrange it at pm to PM, and remember not to exceed PM; if the number of messages delivered each day is relatively large, it is recommended to start from, so that the time is extended to reduce risks. We all know that the gateway is busy at night and will be sent in this period of time, packet loss is very serious. Sometimes some restrictions are imposed on mobile devices in different regions. In this way, the SP itself suffers losses;

E. group regions: If you can get active new users, don't worry about the sending regions. Some SP think that only Guangdong, Zhejiang and other provinces can make money, and other provinces do not, that's wrong. In fact, as long as it is active, even if it is a *** user, sending will bring you a lot of income, because fewer people see it, there is a high desire for consumption. What we see every day is no attraction;

F. Group quantity: It is recommended that the number should be around 10-30 thousand per day, depending on the company's scale and number quality; the number is not large, but refined;

To sum up, if the reply rate is less than 10%, it is basically difficult to make money. As for how to increase this rate, it is clear above;

2. *** rate = (monthly subscription and on-demand video) number of subscribers/number of visitors
This ratio can be further divided into two categories: monthly package ** rate and VOD ** rate. The calculation is relatively simple. This ratio is mainly used to evaluate the following items:

A. Page Layout

For group sending, the page layout is a very important content. It is equivalent to a "stepping stone". If the layout is unreasonable, users may look awkward and uncomfortable, it will definitely quit; pay attention to the following points:

First, the number of images should not be too large. Many users' mobile phones are limited in terms of transmission speed, memory, and screen size. If there are too many images, it will take a long time to download an image, and users will be impatient; as to the total size of the image, you will be able to do the experiment by yourself;

Second, it is not easy to write too much text. It is similar to the picture mentioned above. The main reason is that some users' mobile phone screens are very small. If the full version is of dense text, it will be too tired to read it;

Third: of course, if you can get UA, the above problems can be solved. Then, you need to locate the text and images you want to use based on your own products. Every product is different. Remember one thing, always think about what the user wants;

B. promotion Strategy: the promotion strategies of each SP are different. Some promotion strategies include VOD, subscription, and hybrid promotion. No matter the promotion strategy, as long as there is a good response rate, basically, it's okay to make money. However, I suggest hybrid promotion. Now users are all rational. It's best to let them see the real content, first on-demand video. If they think it is good, they will choose monthly subscription;

To sum up, the monthly ** rate should be at least 2%; the VOD ** rate should be at least 10%, and the page creation should be qualified;

3. Unsubscribe rate = number of unsubscriber/number of subscriber
This ratio is mainly used to determine whether the product is doing well. If the Unsubscription rate is too high, the product manager should find a solution. If the Unsubscription rate is high at the end of the month, how can we retain users with better products, that also needs to be considered;

4. ARPU value: the amount of income a user can earn.
According to the promotion strategy, the ARPU value varies according to the product pricing. Generally, the mixed promotion is about 3 yuan; the monthly subscription is about May; and The on-demand broadcast is about 4 yuan;

2. If mobile phone numbers and UA are not transferred:
At present, mobile phone numbers and UA have not been transferred in many provinces and cities. Therefore, the number of visitors is not very accurate. Therefore, the ARPU value should be used to determine how much money can be made, haha, 0.4 yuan is enough to make money, that is, a visit brings 4 gross income! (End)