Does SEO have nothing else to do except rank?

As seoer we all know is to enhance the site's core keywords in the search engine exposure rate, increase site traffic, to network as a platform to increase the company's economic benefits. On this basis, we all put the keyword in the search engine rankings is very important, the mood is also with the ranking fluctuations and ups and downs, SEO, in addition to ranking there is nothing else? The answer is no, seo in addition to keyword ranking there are a lot of things, excellent game seo and everyone together to explore and share.

First: The loading speed of the website

People who surf the web are all about speed, and only speed can bring them a smooth feeling. Imagine, when you open a Web site, waiting for nearly half a minute has not been fully displayed, you will continue to wait? I think 90% of people are unwilling to continue to wait, unless your site is the user must use, otherwise close the site is the user positive choice.

So the loading speed of the website is very important, even if you rank very high, loading speed is very slow, the same is futile. Because the user experience degree is extremely low. Your site's bounce rate will be very high.

Second: Content provided by the website

Content is the soul of a website. Full and readable information will undoubtedly give this site a quality soul. Web site exists in the meaning of the Internet is for the vast number of netizens to provide quality useful information, only so that your site can obtain the user's approval. Can get the user's approval so believe that the search engine will also recognize.

A site without soul even if you rank again before the increase is only your bounce rate, simply can not play the role of converting users. Therefore, make strong website content is the future invincible fundamental.

Third: The usability of the website

There is such a website, he is a shopping site, some related keywords in the search engine performance is very good, but the conversion rate is really low, turnover is insignificant. Why is this happening? Then I personally stand on the user's point of view for a shopping, I thoroughly understand, is because of a problem: membership registration is too cumbersome.

Enter the site he set up a must register before shopping, and then register the option of at least 10 are required. It is these unreasonable settings caused the user's aversion, resulting in high flow but very low conversion rate of the situation appears.

In fact, SEO as a search engine optimization, more than a simple ranking, he is involved in a lot of, you can accurately grasp the purpose of SEO can understand, I personally think that the ultimate goal of SEO is: with SEO knowledge to do a good job site user experience, do a good job search engine rankings, Through the method of SEO to increase the website traffic, enhance the conversion rate of the website, with the least investment in exchange for the greatest benefits.

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