Does Sina have the right to use the Internet?

PosterNetwork I did a user habits test and wrote an article 《 SoftwareOfMicrosoft determines the use habits of the internet, and Sina determines the use habits of the Internet. And puts forward several interesting conclusions:

1 :" We carefully designed the navigation and Tag Cloud. During the test, only one person once clicked. No exception Determines where to click Next based on the title or image, without clicking any navigation . "

2 :" No matter how elegant and easy Apple's software is Windows Users will feel frustrated if they cannot get the same result after using the habit operation. The subjective conclusion is that Apple is not easy to use. On the Internet, Chinese users' habits are shaped by Sina. "

3 :" Mary Invited a group of friends in the circle to the startup state website ( Www.cyzone.cn You may also think that the home page can be divided into several more screens like Sina. Everyone is used to seeing a lot of content on the homepage, rather than a very elegant design, but there are few clickable links. "

These three conclusions are good, but they cannot be said to be common habits. They can only be said to be the characteristics of content-based websites.
Further, this is just a feature of passthrough. After all, the invited users can only represent the usage habits of passers-. They do nothing, and naturally click according to the inherent habits. ForCommunityFor example, there are four types of users: Moderator, Speaker (main post), water dispenser (heel post), and diver. These invited users are just similar to divers, not enough to represent users.

In addition,

A robe In 《 Users' browsing habits and content organization (1) " Analysis:" The portal provides the most popular content with the least effort. The content that everyone sees is basically the same, and the reading level is different, try to have as few interactions as possible, and put as much content as possible. "

Therefore, we do not know whether Sina has influenced everyone's reading habits, or whether the choice of "different standards" has affected Sina, so that Sina cannot change its own strings now.

 

The reason why we need to be divided into functional websites and content-based websites is that users must truly "use" them ". The so-called "use" means and write.

The reason for this is also a benefit, so we can see why every website is so laid out.

For functional websites, such as Douban, the most popular new comments are listed on the left and the ones you like on the right. Why, if you have nothing to ask, the first entry "the most popular new comments" will satisfy you. During your exercise, the "like" on the rightXx..." The second entry will guide you further into the search. If you want to search for the third entry.

We know why. Blogbus The homepage is just a bunch Tag And the" Channels ". We also know why the previous portal-like Blogcn The homepage is also revised to a concise navigation page. This means they finally understand that they are functional websites, not content-based websites. They need to give sophisticated users more convenient navigation, instead Bokee The complex content will not change in years.

Summary:

Whether Sina determines the use habits of the Internet is a false proposition. In a content-based website, the home page may have to follow the portal practice" Try to have as few interactions as possible and put as best content as possible ", But for functional websites, arrange the appropriate path / Entry, considering the new / Reading / Let's talk about the different feelings of write users.
 

Updated:

ZhangAcute4Month10DayDescription: For example, is the layout of Sina's food stalls good? Is there too many links that make users feel bad? I don't think so. From the perspective of page aesthetics, it is true that there is no clear page layout, which is more beautiful.But will the user be unable to tolerate it because it is not beautiful?In the face of the temptation of a large amount of information, will users give up watching Sina?

The answer is certainly not simple. Measurement is required. Also, how long is the screen length suitable for portal news? Is it invalid if the screen length is too long? How many people will click the news on screen 2 and Screen 3? What is the attenuation rate compared with the first screen?

The problem users feel is a big problem.However, it cannot be because this is a big problem. It means that, just as a user feels, he seems to have said a great truth.