Does the website's internal chain play a role in ranking?

Speaking of the website user experience, in addition to stable servers and suitable website frameworks, the layout of website links is also very important. What is website link? Simply put, it refers to the links between website pages! Optimization personnel are also called intra-site links. Excellent website link layout helps to increase the number and weight of websites.

Optimization personnel are not familiar with the internal link of the website, but they do not have a deep understanding of the significance of the internal link of the website for some people who are new to seo, today, he talked to some new seo beginners who are confused about the various types of website links.

The intranet link can be roughly divided into three modes:

1. Navigation inchain

The recommended topic is placed in a conspicuous navigation bar, which helps the website to be indexed, transfer weights, and allow users to quickly find the desired information.

2. Inner chain of Breadcrumb Navigation

The bread navigation is a linear logo of the website structure, reflecting the level of the website Architecture. It helps visitors (spider) quickly understand the website content and form a very good sense of location.

Third, auxiliary links

This generally refers to links to the left navigation, list pages, and content pages (such as related links, recommended articles, and the latest information), which can provide users and spider with more portals.

So what are the benefits of building a website link?

1. Improved page relevance

The internal chain is to bind related topic pages so that users can access a single piece of information and find countless pieces of related information. The relevance is enhanced and the user experience is increased, user traffic increases.

Second, the internal chain provides a lot of portals for the spider to easily crawl the webpage. This brings two benefits. 1 is to greatly increase the webpage exposure rate and increase the indexing rate; 2 is conducive to the transfer of weights between the entire web page.

Third, pointing between pages not only increases the weight of the entire site, but also leads to keyword ranking on article pages and product pages. Having more than N good long tail keyword rankings will improve your website traffic quality.

In the past, many webmasters pinned Baidu rankings in the construction of external chains. Of course, external chains were important, and they were important in the past, and they are still so. However, nowadays, internal links cannot be ignored. They link webpages with webpages, so that the overall sense and relevance of websites are displayed to a great extent.