Embracing mobile Internet, WIN10 will honor all Microsoft promises

Windows10 just released, has Microsoft ever made a promise to the users can it be cashed? Sophisticated users have noticed that Microsoft's commitment to WINDOWS10 is so similar to WINDOWS8 's commitment to the year. Both are designed to embrace mobile, mobile apps, and give users the same good experience on touch screens and PCs. They are also the foundation of Microsoft's mobile phone platform. But as we all see, there is a big difference between the two: Windows10 has fulfilled Microsoft's promise.

More than three years ago, tablet computers such as the ipad were becoming more prevalent, and Microsoft felt that its PC landscape was at an unprecedented threat. As a response, Mr. Ballmer and other Microsoft executives decided to adopt advanced design of the interactive interface, requiring users to forget the traditional mouse click, embracing modern flat design. This is a courageous decision, WINDOWS8 and Windows Phone 8 came into being, boldly moved to the era of touch screen and networked applications.

Immediately after that, the strategy failed.

Users around the world voted against the new version of Windows, without the users of the new system, and the developers hesitated. This is a big hit for Microsoft, but the good news is that the ipad does not seem to have a big impact on Microsoft's PC operating system market, and consumers have little interest in touch-screen PCs. Immediately after, Windows 8.1 launched, this is Microsoft's hemostatic bandage, only a pity appearances are too late. The market has made its choice. Just like the previous Vista and the previous Windows Me, Windows8 became a version that consumers chose to ignore.

Now, under the leadership of CEO Satia Nadra and executive vice president Terry Myerson, the Microsoft Giants have decided to make their own efforts again. But this time Microsoft's ambition is greater: if successful, WINDOWS10 will be the last version of Windows. After that, WINDOWS10 will continue to update like a service. This is an operating system that promises everything, allowing large and small devices to work together.

The Microsoft team revealed the birth of Windows10 in an interview with The Verge, the famous technology website. How did they do that? What are they going to do next? See how Microsoft people look at Windows10.

Open development

Myerson said he had never thought he would stay at Microsoft until he initially thought he would only be there for a few weeks, but later he found that Microsoft employees were very cute. It has been 18 years since Myerson sold his small company to Microsoft, and for the past 18 decades he has been involved in Microsoft's Exchange, Windows Mobile, and Windows Phone projects. Now he sits on the seat of Microsoft's leadership. He felt a lot of pressure and Microsoft needed to attract users to the new version of Windows, and only a large number of users were upgrading, and developers were willing to enter the field.

Myerson was confident in the interview and not arrogant, and he flirted with the MacBook in the hands of reporters with interest. His forthright character also explains Windows10 's release strategy: Open the trial at the stage of not completing the development. Microsoft has been consulting users in a very public way, and in the past nine months, Microsoft has tested WINDOWS10 with 5 million Windows Insider users worldwide. Anyone can participate, and their co-crystallization is the final version of the WINDOWS10 that is currently being transmitted to millions of of users worldwide.

Myerson, recalling just past open development, said things were sometimes quite discouraging. He said: "When you have not completed the development of the trial launch, then you will start to receive a variety of error reports, tell you that your design features are not available." "User feedback has never been interrupted in the last nine months, and Microsoft will not stop listening to users in the years to come."

Gabe Aul, the manager of the Microsoft operating system group, said: "People will say a variety of expectations for Windows, some describe the very smallpox of the crash." But we decided to follow these ideas. "Aul has been providing product support to Microsoft for 23 years. He was involved in making Dr.Watson, a debugger that collects almost all Microsoft product crash messages. Now Aul is the head of Microsoft's Windows10 test, and every day he faces user feedback from Microsoft, with both praise and the pungent irony of Twitter, but he feels his job is cool.

Aul sincerely focus on product support work. Although it support is often derided as "let users restart their computers", Microsoft has built an entire team for user feedback. All feedback is concentrated in one data center, where Microsoft engineers can analyze them using tools.

Feedback involves not only the Windows operating system, but the continuum feature has received waves and waves of bad reviews on social networks. This may be because Microsoft deleted the Windows8 excellent touch experience, and then slowly added back. Aul said: "About the Trash bin icon, we received a lot of enthusiastic netizens feedback that the first version of the icon is how ugly." ”

Sometimes the user will also directly find Myerson, including a slip of the press conference, causing everyone to think that WINDOWS10 is free. Myerson about one of these experiences: "A child named Bangladesh doesn't know where to get my email address, he's using a pirated windows system." It was an interesting exchange. It was a valuable experience for me, and I learned how he pirated Windows systems and why he did it. "Unfortunately, the dialogue failed to change Microsoft's decision, and WINDOWS10 still charges for pirated users.

From app to phone

Microsoft may have had confidence in Windows8, but the ambition to push for touch computing was clearly unsuccessful. Microsoft has to admit that it has not paid enough attention to the user's love of keyboard and mouse combinations. Microsoft's new Start menu takes care of traditional users ' feelings, according to the Microsoft team, whose strategy is to have developers follow up if they can find enough users.

Joe Belfiore is responsible for PC, tablet, and phone customization for Windows systems. He spent years with Myerson on the Windows Phone. For many fans, she is Microsoft's voice in the Mobile world. Microsoft has been refactoring Windows Phone os,windows phone 7 users can't upgrade to Windows Phone 8, and Windows Phone 8.1 has finally given users the functionality they should have in the first generation, too late. The developer's confidence has been hit.

One big promise of WINDOWS10 is that the same app can run on three platforms, even on Xbox One, on PCs, tablets, and phones. Next-generation phones may get a lot of app extensions from WINDOWS10. "We run the same operating system on all the hardware devices that are being made," says Belfiore. I don't think these platforms are going to change as much as they did before. ”

This sounds great, but the current help for Windows Phone is minimal. Microsoft CEO Barnard has recently announced that it is restructuring its mobile phone business unit to reduce its size. Nearly 7,800 jobs have been cropped, and mobile phone models with Windows Phone systems will be reduced in the future. Myerson explains: "We will pay attention to the quality of equipment, not quantity, and strive to enter the high-end consumer market. "When asked if this meant taking the route to surface," he replied, "Our goal is to have a device in the Windows ecosystem to assume this role." "Does that mean the presence of surface phone?

The first device from the "One Microsoft" family will meet with you later this year. Myerson joked: "There is a device that will be released." Maybe it's two, but there's at least one. "He's hiding an unpublished Lumia phone in his pocket. It is rumored that Microsoft is developing two high-end devices, which are equipped with continuum technology and can be used as a PC. You can connect the keyboard, mouse, or even the monitor and start using the WINDOWS10 application. Myerson said that is the future of mobile phone development trend.

Devices equipped with mobile WINDOWS10 systems will not be available later this year, Belfiore explains: "Most of the features of the mobile system have been completed, but we still need to make further touches and tweaks." will be fully adjusted before the final sale. ”

WINDOWS10 and Xbox One

WINDOWS10 also came to the Xbox. You can output Xbox One's game screen to the WINDOWS10 PC via the Xbox controller, and you can communicate with your friends even without a headband microphone. This has been a wish for Xbox players for years.

This year's WINDOWS10 update to Interstellar Casino brings a new UI, speed boost and Cortana personal assistant. Players can ask Cortana, "What games are my friends playing?" The Microsoft team said: "We understand very well that players transitioning from PC to Xbox require both the mouse and the keyboard to work fine." That's what we want to do, too. ”

Last Windows

Myerson and his team turned Windows10 into a "service", which meant that regular updates would replace a new version every few years. Now it feels like Microsoft hasn't fully figured out how to do it, but Windows10 's release is a milestone.

This is not a milestone in the usual sense, and WINDOWS10 is not so complete even on sale day and night. Many updates and corrections are also being released. If you upgrade from Windows7 and WINDOWS8 to WINDOWS10 this week, you'll see that the system is updated frequently. They are automatically installed to ensure that everyone is the latest system. Myerson is very confident in the quality of the WINDOWS10 system. "We measured it with a quantitative indicator that the quality of the system is pretty good, and then we'll make it better," he said. We constantly listen to the feedback from all sides, the update will be introduced every day, to bring more than 30 revisions to the user. ”

WINDOWS10 is the product of constant feedback and constant correction. If there is something wrong at this stage, Myerson and his team will be very willing to listen to the comments. This system can no longer become vista or WINDOWS8, and it doesn't seem to be. Myerson said: "Our goal is to launch WINDOWS10, let millions of users happy to use it." ”

Frankly speaking, Microsoft can't afford to make such a mistake again.

If Microsoft were to allow users to fall in love with Windows again, developers and applications would be uninvited. The most obvious feeling in this interview with the Microsoft team was that they were very, very serious about the user's feedback. All of Microsoft's projects, from Xbox to Windows Phone to HoloLens, are based on WINDOWS10. It is not only the foundation of this operating system, but also the foundation of Microsoft's future. For Windows, Microsoft does not have plan B. Myerson said: "Microsoft does not have a staff to develop WINDOWS11, but there is a team of talented developers in the development of some cool updates for WINDOWS10." "When Windows Insider sees those updates, it's clear that Microsoft really cares about what the users are thinking.

Embracing mobile Internet, WIN10 will honor all Microsoft promises