Enterprise website SEO optimization ranking exclusive coping strategies

For the new site in the link voting and content are not dominant, then how should we put the keyword ranking to do it? Same here we still have to do the user needs analysis, next by the Yu Chenglei to analyze the keyword user needs:

List of cases: www.daermay.com

Preferred Search security company Baidu dropdown box content:

LED lighting power supply, led Miner's lamp power supply, LED corn lamp power supply

From the dropdown box can be seen for the search security company users or more concerned about service charges, users will compare each security company charges, understand the security company's scope of service and charges are not reasonable, we must address the user's concerns and concerns
This case also has not perfect user needs:
1, on the home page to the user security company services have different choice of packages, to increase the user's selectivity.
2, on the home page to the user company in Shanghai, the ranking of all security services companies, enhance the credibility of the issue
3, on the home page to select the old security of the elderly user feedback data analysis. Increase authenticity.

The 2nd understanding of opponents: the enemy can win

Steps to address the user's need to elevate rankings:
1, first find the user's pain point.
2, see peers have not resolved the user's pain point
3, in our website to solve the user's pain point
4, the user needs to solve the ranking will come up (the premise of the optimization of the basic OK)

Second, the optimization analysis of long tail words

Many people think that do long tail keyword spelling is the weight of the site, the higher the weight of the longer tail word is easier to do, but it is not. The long tail word is generally the column page and the inside page will not have the very high weight, does the long tail word spelling mainly is the content.
Evaluation criteria for the quality of the content:
1, the general Baidu that the faster the update of the page more important (the premise is not garbage content),
2, analysis according to data analysis, even if you have a lot of pages, but these pages no one to browse, Baidu will think that the quality of these pages is very poor.
3, if the long tail word is a question-and-answer form, the best solution is the form of question and answer form of answers than the list form of the answer more in line with the needs of users, so the weight is higher.

Last associated requirement:

After the problem is addressed to the user, the valuable items are recommended to the user. Guide users to meet the potential hidden needs of user. For example: What does the Chief constable do? Some people will say we do this kind of peripheral word to us what benefit, this word although not increase the security company customer's conversion, but is advantageous to increase the page clicks, increases the weight.

If we are on the same latitude as our competitors, it is hard to surpass our competitors. Because for a new station, no better resources, no user groups, we can only improve the user experience to upgrade the rankings. Avoid standing at the same latitude as your competitors: if your competitors focus on the hot keywords, we will focus on the unpopular words, if our competitors focus on the target keyword, we focus on the long tail word.
In the same vein, quality of content: We are better than their competitors in the quality of their content

such as game site details Optimization:
1, in the home layout of large unpopular games.
2, to provide immediate download requirements
3, in the title to provide users with pain point needs, such as the game download in addition to the Chinese version,
4, the bread crumbs path to provide
5, increase the popularity of the game, to give users a reference.
6, the relevant content recommended design, popular games, recent works, the latest Chinese recommendations.
Early to do long tail words have the flow, with the weight of our subjects will be slowly lined up, these subversive changes in our SEO thinking ways worthy of small partners to ponder.

Summary: Through the Baidu Drop-down box and related search we can know the most urgent needs of users: if we are perfect for users to solve these problems, the foundation of the new station to do a good job of the situation, what worries rank do not go up