European users abandon Android switch to iOS cause big bottom

It is reported that recently in Europe, 32.4% of new iOS device iphone users were using Android devices before. So why are so many Android users in Europe going to abandon their original OS platforms and switch to the iphone?

Synchronization of iOS devices

Apple's icloud service allows the iphone and other Apple devices to work harmoniously, and the Android camp user can only despair envy. Download an app on your iphone and the app will appear on your ipad. What's more, the photos you take on your iphone will instantly appear in OS X's photo app. It is clear that the synchronization between Apple devices is to increase the viscosity, the user "hijacked" in their own ecosystem.

The price of high-end models is basically the same

Many Android users used to run the device at a lower price than the iphone. Now, for example, the 64GB iphone is priced at 619 euros, and the same capacity of Samsung S6 is 640 euros, and it costs 20 euros. In such cases, the price advantage of Android devices no longer exists.

There is also the previous contact with the smartphone market, consumers do not recognize its value, so only willing to invest in low-end Android devices, now they find that smartphones have become an integral part, so they are willing to make greater investment.

Herd mentality

Many people see their friends around to buy the iphone, they can not help but eventually buy. Kantar's survey shows that 27% of the customers who switch from Android to iphone are recommended by other iphone users.

and using the same smartphone operating system as friends, there are many benefits, such as FaceTime and imessage on the iphone. If you and your friends are using a different smartphone platform, how can you use these tools.

More Timely software updates

The current user ratio of IOS 8 has reached 81%, compared to Google Android5.0 Lollipop's current user ratio is only 9.7%. This is due to the fragmentation of Android software, which is a major reason why many users are not able to get the system software updates in time.

Apple's closed iOS system keeps the system consistent and consistent compared to an open Android development platform, making it easier for users to use.

Apple Support Service is better

Apple retail, Genius Bar, Apple Online Support, AppleCare protection program, and so on, give you quick access to solutions when you're having problems. Android can't do that because the software versions of each smartphone manufacturer are different, and Google can't provide a support service for all users.

Application-First support for iOS

Android also has millions of apps, but the iOS community is the first to get developer support almost every time, and the software is more quality. For many organizations, iOS apps are more likely to be continuously developed and updated. While the Android platform can be supported, the developer's balance will obviously favor Apple's platform.

Business appeal

The iphone's closed ecosystem and a higher level of security are attractive to its multi-business users. Cloud services allow business users to synchronize faster, and the iphone's fingerprint authentication is more secure.

Support for Apple Watch

First Apple Watch is better than Android Wear smart watch, and the number of apps that support it is now up to 3,500, so there are more people who choose this device. But this device needs to be paired with the iphone, so for Apple Watch, many people also choose to buy the iphone.

High quality design

How can several Android smartphones rival the iphone in terms of design? Since 2007, the iphone has adhered to the principle of excellence in design and workmanship. And the iphone is the first to launch the gold version of the high-end smart phone, which can meet the needs of many users.

It is not difficult to see from the above, some developed countries in Europe consumer mobile smartphone consumption habits are gradually changing, and with China's consumption level, China's smart phone consumption habits will also change it? We will wait and see, but we can be sure that iOS is expanding in the international market, The iOS development program apes, do you build?

European users abandon Android switch to iOS cause big bottom