Experience Marketing-build experience marketing websites at 76 points

(1) experience marketing
Joseph @ paane and James; in his book experience economy, gilmo puts forward that "experience" means that enterprises take commodities as props, services as the stage, and customers as the center, create activities that make consumers fully participate in and are worth consumers' memories.
Experience enables everyone to participate in consumption in a personalized manner. In the consumption process, emotions, physical strength, psychology, intelligence, and spirit are satisfied, and expectations or better feelings are generated.
The core of experience marketing is customer participation. Consumers who experience marketing give full play to their imagination and creativity and take the initiative to participate in product design, creation and re-processing.
Through creative consumption, we can express our unique personality and value and gain a greater sense of satisfaction and achievement. Experience marketing focuses on customer experience, and uses customers as the main body of value creation to respond to consumers' emotional demands in a timely manner.
(2) online experience marketing
Website experience marketing refers to the use of network characteristics to provide customers with a sound network experience, improve customer satisfaction, and thus establish a close and continuous relationship with customers.
Online Experience Marketing is an extension of experience marketing. With the popularization of networks, network experience has become an indispensable part of experience marketing.
(3) classification of website experience marketing
1. Sensory Experience: presents an audio-visual experience to users, emphasizing comfort.
2. Interactive experience: presents the user experience on operations, emphasizing ease of use/availability.
3. Emotional experience: presents the psychological experience to users, emphasizing friendliness.
4. Browsing experience: presents the user's browsing experience, emphasizing attraction.
5. Trust experience: presents a trusted experience to users, emphasizing reliability.
(4) 76 experience points for website experience marketing
1. Sensory Experience: presents an audio-visual experience to users, emphasizing comfort.
1. Design style: it conforms to the aesthetic habits of target customers and has a certain guidance.
Before designing a website, you must clarify the target customer group and analyze the aesthetic preferences of the target customers to determine the overall design style of the website.
 
2. Website LOGO: Ensure the logo protection space, and ensure that the brand is clearly displayed without occupying excessive space.
3. Page speed: normally, make sure that the page is opened within 5 seconds. For large portal websites, the North-South communication must be considered for stress testing.
4. Page layout: highlighted, with distinct primary and secondary features and illustrated images. Combined with the marketing objectives of enterprises, the most interesting and sales information of target customers is placed in the most important position.
5. Page color: it is consistent with the overall brand image. The main color + secondary color cannot exceed three colors. Ensures the browsing comfort of viewers with appropriate color brightness and brightness.
6. Animation effect: coordinates with the main screen, which features fast opening speed, moderate speed of the animation effect, and does not interfere with the browsing of the main screen.
7. Page navigation: the navigation bar is clear, prominent, and hierarchical.
8. Page size: suitable for most browsers (mainly 15-inch and 17-inch monitors ).