Factors affecting the ranking of websites

49 factors that affect site rankings (full version)

internal factors
Keyword appears in URL
Keywords appear in page title
Keywords appear in regular content
The keyword appears in the first paragraph of the page
The keyword appears in the last paragraph of the page
Heading tags, such as h1,h2, appear in the keyword
Site links appear in the keyword
Export links to related content
Keywords appear in export links
The keyword appears in the picture file name
Keywords appear in alt tab
Keywords appear in comment
Reasonable Frequency update content
The location of the content to the search engine
The website structure circulates the PR, but does not distribute the PR
Proper modification of keywords (bold, italic, etc.)


external factors
A large number of import links
Get import links from high PR worthy pages
Get an import link from a related content site
The page that the import link points to has specific content
There are keywords in the anchor text
Anchor text has related words around
Anchor text exists in the article or sentence
The length of time that the link was imported, and the general import link exists for a period of 3-6 months
One-way links are worth more than exchange links
Import linked pages with less than 100 export links, less outgoing links, better
Links from different IP
Reasonable Import link growth frequency


something you need to avoid.
Keyword stacking
All anchor text is the same
Use CSS or background color to hide content, which is a heinous evil.
Using JavaScript to jump
A large number of exchange links directly under the same IP
Bridge page and cloaking, inducing the search engine of the reptile, which is the heinous great evil
Adult content, illicit drugs, gambling-related content
Content duplication
Linked to the website of cheating
Most pages in the station have the same page title
Join link Farm or Link Exchange class Web site
Use a domain name that has been punished
The website is built on the punished IP


try to avoid problems
Dynamic variable exists in address
A single picture and Flash website
A Web navigation bar or directory made with JavaScript
Do site navigation with pictures without ALT tags
There's too much code between 〈head〉〈/head〉.
There are too many content unrelated to the subject of the Web site
Purchase links in the import link majority
And cheating on the web site on the same server