Fast-moving drivers of food consumption: dining app

The internet makes information transmission more convenient, mobile phones make communication more convenient, a new network composed of mobile phones, the Internet: Mobile Internet, is changing people's living habits.

In the next 2-3 years, mobile app will be as popular as the website, become enterprise in mobile terminal of Electronic Business card. People use computers for less time, and less time to turn on their TV. From clothes to dinner, hotel reservations, air tickets, restaurants, social ... The reliance on mobile phones and pad is getting heavier.

Food and beverage industry as a public service industry, its demand for user sentiment is very urgent, and hundreds of millions of of the smartphone user base will inevitably become the restaurant to dig Kim Lanhai, sub-Cake "" ", and in the wave of mobile internet, catering industry to 28% of mobile internet penetration, far more than other industries, Become affected by the mobile Internet the most profound industry, catering mobile users also present "fought" posture.

"Wine is not afraid of the alley deep" era has become a past style, now "wine is also afraid of the alley deep" has become a consensus, in the mobile internet era, consumer behavior has changed, for this reason, more and more large-scale catering enterprises began to use food and beverage applications and other channels of comprehensive integrated marketing, to obtain more value.

As a successful dining app, such as the Zhengzhou Crown Yu Heng Zhiyun app Catering edition, must have the advantage that traditional propaganda does not have: 650) this.width=650; "Src=" http://images.bokee.com/artpic_upload/g /y/z/gyzhservice/14311535379156.png "title=" 1.png "alt=" 14311535379156.png "/>

1. Improve the positioning of enterprises, improve service grade: mobile phone online ordering, booking seats and other functions to effectively enhance the service quality of the restaurant, opened the gap with the price of the food industry, to achieve high-grade catering services.

2. App beautifully designed: Beautiful visual design can fully show the restaurant environment, brand temperament, transmission brand value, enhance corporate image. Vivid dishes are displayed to provoke diners to taste buds.

3. Convenient for users to share food: now more and more users like to eat the experience of sharing to friends, a key to share to mainstream microblogging, as well as mobile phone contacts, so as to promote corporate branding, pull word-of-mouth marketing.

4. User interaction features Rich: Navigation, one-click Call and other ways, for consumers to facilitate the dining; The restaurant can also be free and timely to push information to the consumer's mobile phone through the app, promoting the possibility of user-to-store. The app has the natural gene in the interaction, it can carry the text, the picture, the video and so on multimedia property, moreover its real-time sex lets the information transmission arrives the individual quickly, may let the brand provide the personalized service, this is the Internet age website cannot provide.

5. Consumer Data analysis: Catering enterprises can from the app's download behavior, consumer behavior and other activities, understand consumer preferences and consumption patterns and other information, according to research and development of more targeted dishes, targeted marketing, to provide customers with more attentive service.

A successful app not only has the perfect interface and rich features, but also must build a complete, flexible and creative IT system, which is the key to the sustainable development of the future app. In general, the premise that brand enterprises provide rich content and application to mobile terminals is that there must be a powerful back-office support system behind them.

Catering app has penetrated into every aspect of food and beverage consumption, has an important impact on consumer behavior, only make full use of mobile Internet to meet the multi-level needs of consumers in order to win new vitality.

Once, the computer to get the world!

The future, the successful machine to the world!

This article is from the "app Customization and development" blog, so be sure to keep this source http://gyzhapp.blog.51cto.com/10171630/1649865

Fast-moving drivers of food consumption: dining app