Five basic principles of website homepage design

This article from e Mentor Network

A successful website also has several elements. Here are the 5 basic principles to follow when designing a website's main page:

1, to be simple

Your website should download fast. If your site is to impress and include too many backgrounds, Java programs, architecture diagrams, plug-ins, and dazzling images that take a long time to download, your site is in danger. A telemarketing firm's research shows that most people will consider hanging a line after waiting or 30 seconds to wait. It is often said that our society has entered the "Information revolution". Rather than saying this, it is better to call it a revolution in which we are experiencing "access information". This ability to search for information in an instant is the foundation of Internet development.

In addition to the download time, you should also notice that the time to attract the attention of the visitors is short. So, you have to filter the information you really want. Do not overload the download, or worry that they are missing out on your central message. Even if your site is entertaining and they are not involved, you still don't have a profit.

2, to have a clear goal

An effective website stems from a sensible business plan, which must have a clear purpose, that is, what market behavior and business results it ultimately wants to guide. If your site doesn't want to sell a product, or win a consumer, or get more information, what else can it do? In short, what do you want people who visit your site to do?

Ask these questions: is your website aimed at creating potential sales opportunities? Are you selling a popular item? Are you trying to persuade your visitors to change the brand they are buying? Do you want them to call and ask for more information? Do you want them to participate in the membership program?

People are afraid of confusing things with themes. If you try to get your visitors to do too many things, especially on the homepage, they may simply not do anything. However, if you want to give him a lot of choices, you should focus on a certain point first, and then, at their different requirements, create two or more pages, and then guide them in the appropriate place to connect. Fundamentally, you need to refine your market information. It's a good idea to select an important topic and let the other relevant information unfold around it.

3, to clear

When we browse a book, the cover is often the first to draw our attention. As the saying goes, "Don't judge a book by its cover" is also a simple truth, because we have a natural tendency to do so.

Therefore, the homepage of the website is like "The cover of the book". It should guide readers into the site, rather than want them to act immediately. The statements on the main page are short and targeted so that the reader can clearly know what you are saying. Use bold and able to capture the reader's psychological headlines and subheadings highlighting themes and the main business that your site offers.

In fact, listing all the benefits of browsing your site, the focus should be on conveying a message that is why the browser needs to look down. A good trick is to show the benefits you've listed in the form of banners.

It is not only a visual reminder to the reader, but also more effective, because it is concise, concise, and a series of words piled up in a piece can produce a great effect. Remember, consumers are buying your benefits, not just the products. Therefore, your homepage should highlight the benefits of your site, not just the features of your site. It must give surfers an ample reason to keep exploring the site.

However, this still requires emphasis on primary and secondary priorities, first of all to suggest the existing gaps. Then show what your site can offer, by gradually directing them into the site and telling visitors how to fill the gap. In other words, the home page must identify the problem and exactly how you will solve the problem.

4, to highlight the focus

As the saying goes: You can't meet all the wishes of all. However, you should have an accurate market position: to meet the needs of a particular group. You as e-mentor net are mainly culture-spreading.

That is, you have to understand consumers and visitors and know what motivates them to spend. There's no doubt that you have to do a lot of work, but you have to focus on your target customers like lasers, so your website will be branded in their minds.

When your website refines market information and targets a particular customer group, the person who clicked on your homepage accepted half of you. Then, the remaining 50% depends on your content. Because people do not have the time to explore the entire site, to find what they need, not to mention using search engines to find or search all over the Internet, so the appropriate market positioning is particularly important.

5, to Professional

The first impression is important for the visitors to the site, and some people are affected by the site's homepage. In fact, this is where sales start. The composition of colors, the combination of information, the attractive charts that can be quickly downloaded, and most importantly the correct market positioning, is an important factor for a professional, repeatable and respected website.

In fact, the information on the site's home page is the most important of all the features. Remember, do not let casual mistakes affect your page, be sure to check repeatedly-let others also help check---see if there are text and grammatical errors. Do you want to convey: Are you a serious, professional, trustworthy, fun-filled, helpful, resource-rich, or technologically advanced website? The tone of your message should appeal to your target market and help visitors have a clear framework in mind.