Five key steps to be known about website promotion

Source: Internet
Author: User
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Search the Internet, Web site to promote research data there are many, including many effective methods of promotion. In fact, although E-commerce Construction and corporate website promotion methods are many, but these promotional methods are always the case. Many times, we do not need so many promotional strategies, just need to do a good job of the site and will be selected to promote more in-depth implementation of the method, so adhere to the site has gradually become famous on the Internet. Here, the author after learning the experience of the predecessors and their own step-by-step exploration experiments, summed up E-commerce website construction to promote the five key steps to be known, for your reference, briefly below.
First, positioning analysis
Site Analysis: The site's own anatomy analysis, the purpose is to find the basis of the site where the problem lies;
E-commerce positioning: The Enterprise website for E-commerce positioning, clear site location;
E-commerce model analysis: Analyze the E-commerce model of the website, and study the electronic commerce pattern matching with the website;
Industry competition Analysis: The industry competition situation, the comprehensive analysis of the industry website;
Website Development Plan Analysis: E-commerce website short-term planning and long-term development strategy implementation feedback analysis.
Second, the website diagnoses
Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet the user access habits;
Site page Diagnostics: The page code is concise, whether the page is clear, page capacity is appropriate, the page color is appropriate;
File and file name Diagnostics: File format, filename, etc.;
Access System Analysis: Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.
Promotion Strategy Diagnosis: whether the website promotion strategy is valid, whether backward, whether adopts the compound promotion strategy and so on.
Third, marketing analysis
Keywords Analysis: keyword is appropriate, keyword density is reasonable, etc.;
Search Engine Login Analysis: The use of what type of login, the information is valid;
Link Correlation Analysis: The link popularity is high, whether belong to the link of the bigger correlation;
Target Market Analysis: Analyze the target market and study the relationship between target market and marketing;
Product Analysis: Analysis of product characteristics, product selling points, etc.;
Marketing page Analysis: Marketing page Setup location, marketing page content, marketing page of the first feeling, etc.
Marketing channel Analysis: How to use the channel of marketing, new marketing channels how to open up;

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