Chinese search engine promotion-search engine technology

First, identify the differences between search engines and classification directories:
1) Search Engine ):
By running a software, the software continuously scans domain names and links on the network to automatically obtain a large number of site page information, and sorts the information according to certain rules to form a database for query. Such a site (obtaining information ==> organizing and establishing a database ==> providing queries) is called a "search engine ". The software used is generally called "Spider", "Robot", and "crawler". The Chinese name is "search Robot ".

When we check site access statistics, the baidusp, Googlebot, and MSNBOT records we see in the browser briefing are the records left by the search robot, representing Baidu, Google, and MSN Search robots respectively.

2) Directory ):
Manually classify websites and create databases to provide queries. Such sites call "classification Directories ". Here, the "manual mode" can be completely manual. For example, you have a dedicated editing and review site to decide whether to include the site or not. You can also submit the site step by step to include the site.

Both search engines and classification directories have the same goal: to obtain website information and create a database for query. However, the method used is different. Because the "search engine" relies on software for automatic execution, its database capacity is very large, and the query results are often inaccurate. However, the "classification directory" relies on manual classification, the information obtained from the query must be accurate, but the collected content is very limited.

These two types are collectively referred to as "search engines", and many sites also provide queries based on these two types. For example, Sina search http://search.sina.com.cn/) by default is to query Sina's own Directory-"classification site" query, and when we query "all sites, it calls Google's search engine (you can use "times marketing network" to try it ).
For the current simplified Chinese network market, the most influential "search engines" are Baidu and Google, and the classification directories include Yahoo! China, dw..org, Sina search, Sohu search and NetEase search, 3721 and the Chinese search Alliance are also doing well in the search market. In addition, many non-mainstream classified directory sites can also bring huge access traffic.
Before the promotion, make sure that your site has completed the following steps:
· The site content construction has been completed, and there are no "under construction" pages and broken links;
· The navigation system is clear. Please build the "Site Map" page from which you can link to all the columns of the site;
· Unless otherwise required, make the design concise and do not pile up FLASH and animation with a lot of show-off skills;
· Complete the settings and optimization of the TITLE and META on the main page, especially the homepage (for details, see related articles in "times Marketing Network );