Color thinking of web design

People often feel the influence of colors on their own psychology. These effects always play a role unconsciously and influence our emotions. The psychological effects of colors occur at different levels. Some are directly stimulating, some are indirectly associated, and the higher level is related to people's ideas and beliefs. For artists and designers, no matter what level of role can be ignored.
For web designers, the psychological effect of color is particularly important, because the use of network is the condition of an efficient and fast-paced modern life style under a specific historical and social conditions, this requires us to grasp the psychological needs of people to use the internet in this way of life.

As a web designer, it is very important to achieve targeted colors, because websites are often various, for large companies, government organizations, sports organizations, chat, news, and personal homepages, the colors of webpages with different content should be quite different, therefore, it is wise to use colors to reflect the characteristics of websites.

For example, if you are a company's web page, you cannot just use some irrelevant colors to attract people. Instead, you need to clearly define the company's themes when you see the colors of the website.

How can we achieve this? I think we should start with the company's standard colors.

A company's CI is the soul, and its website is often used to improve the company's image. Therefore, applying the standard colors of corporate themes to webpages will surely impress viewers. This involves the combination of standard colors. There must be a color tone problem. Grasping your own primary colors for different complementary colors not only highlights the characteristics of the company on the homepage, it can also make the page colorful (here we should not pay attention to the "flowers" of multiple colors ). This is just a reference to the use of colors. Layout design and content can also reflect the corporate image, but color is easier to achieve compelling results.

After achieving targeted color, we will return to the graphic design, because the web design is actually a graphic design, but the purpose and timeliness are stronger. Therefore, we should regard every webpage design as a graphic design. But there are also some differences. For example, the outer frame of a webpage is restricted by the screen of a computer and has a specific proportion. At the same time, there is also a problem of color matching with the computer screen, which is different from the ordinary graphic design will not be subject to any restrictions. However, color requirements are the same as those in regular web design, that is, the brightness, severity, and warmth of colors, as well as the application of harmonic and contrast colors.

Different themes are used for different colors. For example, health websites cannot use more exciting red and yellow, orange, and black and purple, which symbolizes death and mystery, this will lead to tension, a certain degree of panic, and some unhealthy associations.

Color usage is often not very simple, but many factors need to be taken into account, such as the type of visitors: social background, psychological needs and occasions, etc, this requires web designers to carefully analyze the differences of website audiences, listen to feedback, and summarize the reasons for their satisfaction or dissatisfaction. People with different social backgrounds have different purposes and have different feelings for colors. Therefore, the use of colors for websites must take into account the needs of various aspects and draw as much attention as possible. If most of the visitors are high-quality people, you should consider the use of elegant colors, to have a certain level of taste, biased.

The color used for web design should also pay special attention to the development of popular colors. Every year, a batch of popular colors will be released in Japan, Europe, and the US. This is selected from a large number of people's preferences. Pay attention to it and study it with great care, in addition, efforts to apply this concept to your own design, to be a colorful person, will make your web page more vigorous and popular. At the same time, if you study the colors of others, the "excellent website" is a "living" color table. You can see more excellent works. By doing this, you can improve your color taste and use more popular colors to attract people. As a web designer, you must have your own characteristics, such as your favorite colors and some unique aspects of colors. Do not give up easily. It is a great sorrow that no designer with its own characteristics is as angry as a machine! The colors that people like will not cover up the characteristics of the designers, because the designers often use some acceptable colors only when they retain their own colors. So I think that the color of Web pages will become more standardized and reasonable in this way, and gradually make people feel as pleasing to the eye as art.