Community App "Money"

Pattern year has claimed: 2013 "Colorful life" property brand income 185 million, gross margin of more than 40%; Vanke million guest app, Longhu property app ... A large number of real estate enterprises rely on property enterprises, have targeted the mobile internet, cloud computing, IoT and other high-tech-based property services model, in order to the traditional property management costs, through the platform to carry out value-added services to bring long-term profits, more data mining and two development and utilization, in order to realize the transformation from development to service. So what is the role of community property apps that have been put into use to improve the lives of homeowners? What is the profitability of its operations? Chengdu Business Newspaper reporter conducted a survey.

communication more convenient service still can't keep up with

"Since the use of the Chengdu Vanke Jin Runhua House app, complaints have become more convenient." "Vanke Jin Runhua house owner Mr. Luo told Chengdu Business newspaper reporter, his greatest feeling is the transparency of the owner information." For example, found underground parking lot of disorderly parking phenomenon, immediately take photos sent to the app "complaints" page, 20 minutes after the property management "small treasure" reply has sent people to deal with. Mr. Luo said that before encountering any problems must call the material management, sometimes encounter the phone line is busy, and now the app let the owners more participation, but also can see the return of the material and processing process, more than a layer of supervision.

Mr. Luo also said that he would occasionally look at the app to learn about the community blackout, water and other notices. As for "e-commerce services" These, "there is nothing to buy something, some columns do not build content, unable to operate, now feel that the previous owners forum moved to the mobile phone, more convenient just".

This feeling also appeared in the lives of Longhu 3,000 city, Ms. Liu. Ms. Liu downloaded the Longhu property app "Longhu 3,000 city", found that "takeout delivery" inside there are 7 stores, announced the merchant phone, need to call the owner to make a reservation, domestic service column only a photographic studio address. Ms. Liu said that in fact, Longhu in the community of good word-of-mouth, each week has a different choice of goods to buy, as well as the recommended purchase of tourism products, but all in the community doorway posted on the small blackboard, from the present, the owners are not accustomed to using the app.

Reporters also found that the pattern of real estate development of the "color Cloud", the introduction of businesses covering bottled water, dry cleaning, breakfast and other service content, and launched the "E-banking" platform, can rely on the colorful life of strong community resources to carry out micro-credit business. In addition, mobile phone recharge, daily group, pay parking fees, pay property fees, and so on, it does help owners to achieve the convenience of one-stop management on the mobile phone.

Master owners Big Data Future more "money scene"

According to the reporter understand, in the real estate enterprises have developed community apps, in recent years by the third-party company research and development of community property applications are springing up, including a better management of the community without worry, Ding Dong District, community assistants, community Butler and so on. These community software have the same unresolved problem: tend to the community around the service, and the service category more, but the lack of communication between the neighborhood function. So, what is the direction of Community app development in the future?

Chengdu has participated in a number of real estate enterprises design and development Community App Cloud Electric technology company Mister Wang Mast said: "In simple terms, community app development is to put the original business of the tube to the mobile end, but the fact is not so." In cooperation with the developers, Wang Mast found that a lot of developers in the market side want to use the app as an image promotion tool, developed to the property to operate, the latter does not have the ability to integrate. For example, Vanke real estate in the development of the million guests hope that through the app for the owners to provide registration certification, to solve household incidental charges, shopping on the mobile side of the payment problems, and even to achieve "Bill White", first use after payment and other life services. But for the personnel, this is a very cumbersome process, to select merchants, to provide assurance of goods, integration of different channels to achieve mobile phone payments, and even to achieve advances services and other operations. At present, most property management companies in the human, financial and material constraints, do not have such a service capability and professional scope.

"By using the app community to serve and gain long-term operations, profitability should be a top-down platform strategy for real estate companies, not just technology and material management companies can support. "In Wang Mast's view, in the next 3 years, there will be a lot of real estate developers will focus on community life services, the development of operations, seize the core of community owner data, in the Community app application to make a more comprehensive operation model, and then get rich returns."

Community App "Money"