Community: identifying user behavior and thinking habits

Community: identifying user behavior and thinking habits
Good Community products will always be imitated and learned by others, but few of them are successful. Why? Because the simulated person only imitates the shape and does not imitate it. Someone may tell me that I just did what he did, but the results were too far apart. Even if there was a difference, there should not be such a big gap. Yes, your product is really good to imitate. It's almost false, but you have thought about it carefully. Why did he design it like this, why did you do it? What is the significance of this, what is the purpose? Isn't it just to do such a job for a website like this? In my opinion, if I don't think clearly, it's better not to do it.
We recommend that you carefully analyze your needs, what you need, and what you do not need.
Everyone said Douban. I have to admit that it is doing well, because its target customers share a common hobby: books, and their products are book reviews. For a person who loves books, he certainly hopes to see more good books. Everyone said that the network is doing well and that it is also a top expert in the industry. Why is there so many circles?
So how can we make a good community product? First, find the target customer group. Second, study the behavior and thinking habits of the target customer group. Finally, design and verify the product.
What makes it possible to study the behavior and thinking habits of the target customer group? I think, first of all, you need to understand what your target customer will say when doing this, what kind of action you will encounter, what kind of difficulties he will need, and what kind of help he needs ...... That is, the consistency of human behaviors and thoughts. Imagine that at the end you will find that a complete community relationship has been clearly listed. Community is the relationship, and community products have been designed.
What we see in many communities or circles is only a table image, which is a result.
You may seldom think about this result, but if you stand far away, will there be new discoveries? That is, the establishment of this circle is actually purposeful. For example, we know who is in the community? What are they doing? However, if we use this idea to make products, you will find that your products can only be called semi-finished products. If you want to reach the final product, you have to solve the problem. Why does he want to come? What does he get here? What is what he wants most? What else does he want.
For example, we need to set up a small foreign-related etiquette circle in the foreign trade community? Why is it set up? Where is the purpose? First, we should guide users into this circle. Second, considering that foreign trade companies often deal with foreigners, foreign trade etiquette is also required, in addition, many foreign trade purchasers also have some experience. If someone has experience and is willing to learn, this circle is feasible. Third, why is it because he often deals with foreigners, so it is very important for him to meet the requirements of foreigners.
That is to say, the establishment of the entire foreign trade Community Circle is actually centered on the detailed language of foreign trade procurement personnel in the process of communicating with foreigners. If we simply think of it as a cooperation between the two parties, the community product design will fail if it is not expandable or has no expansion characteristics. The expansion of your product requires you to identify your users' behavior and habits. As a product, you are thinking and thinking!