Community Product operation experience Sharing: activities to motivate users

Article Description: The community first built 14 articles.

I do the community the biggest difficulty is the development work can't keep up with the rhythm, this led to the community in the last October, the next version of the update will not be connected, then recruit operators, two months of empty files, until December to do the revision, community popularity is zero.
After this difficult time, we began to have a group of core users, and as a spark, is starting to prairie fire. Although I am a product born, but gradually, in the context of resource constraints, I value operations, I regard operations as an intangible product and user experience to build.
Community more than 85% of the users from the two or three-line city, we are doing things not high-end, very popular not cunning, as far as possible to serve the public.

Get the original user

We in the project preparation period through questionnaires to solicit comments, collected a group of users email address, inside the time of the release of the invitation code. In December, we made a relatively large adjustment of product structure, and did an activity to motivate users, the idea of the event in the "Cause and Effect Law Planning Act" to share.

1 to the user recognition
2 even forced to make it reside

We had about more than 10 core users, and time was the biggest obstacle to our operations, but it also gave us a chance to make friends with the users. We give them two kinds of rewards, material-gift, spiritual-the special identity of the first generation of users according to the commitment of the activity.

Active Strategies for fast iterations

Since the end of March, the community is fully open, relying on the company's existing users into the community, the number of users has finally begun to double; the first group of users because the new entrants, began to do voluntary work, maintain order, guide new people. We are not very able to use the continuous changes in functionality to allow users to experience the expectations of rising, so we can only be used in the operational strategy. We do activities faster than other communities to a lot faster, generally one activity 24 hours end, according to the user reflected next.

3 rules of activity to be simple
4 activities to take advantage of ready-made features
5 activities to facilitate interaction between users, rather than interacting with us

Our clocking out was doubled by the number of bug rewards, so we first and the users said the bugs were up to us and we weren't going to take back the rewards, instead announcing the bug as a "surprise" event that would benefit all users.

A house-snatching activity due to disorder and the rules are not clear enough, led to the user's aversion, we announced the results according to the rules, made a four-grid comic to laugh at the activities of "pit Dad", and as a encourage users to create content activities, "four-grid comics fill in the blanks," so that everyone to play creative----------

We explore the needs of our users in different activities and hope to achieve the following objectives:

6 in the growth period, the use of continuous, low threshold activities to allow new users to reside
7 Addicted to the user, every day to see if there are any interesting activities

There are two points that must be noted:

8 Activities must be fair
9 rules must be meticulous
10 activity scale can be small, also not greedy big and lose control

Meticulous and fair is not a cliché or empty talk, we have committed ourselves to think fair and meticulous mistakes, users do not think so.
We did a lottery, hope that through the extra wealth to let players open the ranking gap, the result no one like this event, the lottery is no one won the lottery, happy.

Be honest.

The following text I show my colleagues, when the reverse teaching materials, and asked to reply to the user, you can not and this paragraph has the same sentence.

"Thank you very much for your attention and support to the community!" We have always attached great importance to the question of reasonable suggestions and feedback from users, and we will adopt them in the actual circumstances. To provide customers with perfect service is one of our accustomed service purposes and objectives. Community development can not be separated from the support of the majority of users. We will persevere, and strive to provide you with better service. But to add new features, through the development of technical personnel, design, to complete all aspects of the consultation. Can not be realized in real time, please forgive us a lot! ”

In our operations, we must adhere to a number of principles.

11 not because of their own identity to the user a sense of superiority
12 warm, sincere, quick response
13 users produce useful content, zoom in and support
14 Never quarrel with users, dare to admit mistakes and apologize

The requirements of the operators, not the skills, the need for humble character and service user values, and sincere.
Please give the community a clear personality-dare to put real feelings on users?