Design theory: How to design the active class Web page

In the WEB2.0 Web page flooded the era, around the time to hear such a voice: "Refused poster design, to do useful design, to be concise, to cool, to the atmosphere," the product manager to convey. and the activity page sounds so out of tune with these words, another kind of market voice: "Do activities, we can be different, we want to visually impact strong, to attract eyeballs" the design of the active Web site in an awkward situation, once, get the project design, do not know how to do.

"Contradiction is the fundamental motive force of the development of things", there is contradiction to develop, we have progress. WEB2.0 Times Activity Web page in the cracks in the way, thinking is gradually clear, the following summary of the design activities of the Web page of a little experience and everyone to share:

First analysis of the past activities of the Web page deficiencies:

　　1. Too long

　　2. Thick Texture

　　3. The sense of form is too strong to waste effective space

　

Reference Foreign excellent Web page example:

　　A product promotion page of 1.SONY
　　Refine keywords: Concise theme Prominent module clear large color block

　

2. A promotional activity page for Samsung
Refine keywords: concise and formal sense of the dynamic

　

　　3.web2.0 Popular blog and refreshing style page
　　Refining keywords: transparent light with background and refreshing

Summarize:

Activities and product promotion pages should be avoided:

1. Too long (try to stay within 2 screen)
2. Poster-style design (entire picture)
3. Too fancy (too fancy, will affect the user's use of the operation, will make the theme appear messy, design should avoid)
4. The form feeling is too strong, decorates the picture to be too many (puts the picture to explain the question, meaningless picture must be prudent)

Activities and product promotional pages should follow the basic principles:

1. Concise content (whether the planning content or design plate should be kept as simple as possible within 2 screen)
2. Module clear (the module must have a clear distinction between, at a glance)
3. Prominent themes (headline eye-catching, background not too miscellaneous)

　

　　Design the active Web page and keep the following keywords in mind:
　　The small texture of the large color of the background transparent light sense of the refreshing have a sense of the dynamic

　　There are two activities on the line, so you can see it.

　　Http://10.QQ.COM

　　http://gongyi.qq.com/loveplan/

Because the activities of the general time is relatively short, sometimes may not be too late interaction designer intervention, then the designer will assume the interaction and visual design two roles, when received an activity, no matter what type, also will not digress.

　

　　The first thing to do is to tell the user what the activity is:
1. What is this? (Activity time to clarify the scope of application of the activity)
2. What's good for me? (Inducement: Giveaway, interest, hobby, joint promotion)
3. How do I participate? (The process is clear, friendly guidance)

　　Avoid boring activities
Avoid cumbersome registration, display products blindly, the user sees through your business purpose
Thank you for your patience to read, I hope the above summary is useful to everyone.