Features of enterprise site internal optimization

I. Whole site structure optimization

1. Principles to be followed in column settings

A. Set as needed, clear and refined

Emmar has done a lot of corporate websites, so I have a better understanding of corporate websites. Based on my experience, it is helpful for SEO enterprise websites, it depends on the industry characteristics of the enterprise and the needs of target customers. We give what the user wants. In terms of production company websites, who does the website look? To put it bluntly, the demand-side purchasers need our potential customers, while the purchasers need to know about the Enterprise most? Of course, it is in line with the products they need, and the qualifications of the enterprise, followed by after-sales service, contact information, and so on. Therefore, for websites of production enterprises, "company profile Product Center customer service company Dynamic Industry information contact us" is enough. For the rest, you can increase or decrease according to your own conditions.

B. Place an independent topic in a separate folder.

The effect of this operation is still controversial, but Emmar personally thinks that there are two benefits. One is that you can assign appropriate weights to sub-pages so as not to interfere with the homepage weight, instead, the link address can be shortened. For example, in the "news" column, you can set the index of the first news topic. asp tutorial "is placed in the" news "folder and accessed at http://www.xxx.com/news/is shorter than http://www.xxx.com/news.asp.

C. Column settings should be easy to update

I will not say much about the importance of updates. I often hear that some SEO websites cannot be updated and complain. That's right, setting up an update column appropriately can keep the website alive, the search engine tutorial prefers freshly baked content.

2. Connections between pages

To ensure the consistency of the website structure, we can establish a link between the pages of the inner pages to ensure that the spider can easily crawl a complete website.

Example:

A. On the information page, set the latest information, hot news, and related information.

B. On the news list page, set "Previous Page 1 2 3 4 5 6... 10 Next Page"

C. Set the "previous, next" information on the article details page and provide the relevant title and link

D. Set the "homepage> News category> News title" navigation bar on each subpage.

To ensure quality, the above links are preferably text links

3. Importance of secondary navigation

The proper use of secondary navigation can increase SEO by a lot. For example, adding "LCM product after-sales service website navigation" at the bottom of the home page can increase the keyword density. At the same time, you can add the weight of the target page to the anchor text in the page.

II. Webpage structure optimization

1. Page layout

The layout of enterprise site pages is a headache. Many network companies rely on design to survive, but the bosses are increasingly picky about page design because they are not satisfied with the "atmosphere ", I started to turn to the use of corporate websites for marketing. Therefore, we must take into account both the corporate image and SEO. It is indeed a difficult problem for the majority of web designers, from the SEO perspective, the layout of the corporate website should follow the principle: highlight the characteristics and highlights the key points!

No matter how the page is designed, as long as the characteristics are highlighted and the key points are highlighted, the website design is half done. For example, what is the enterprise doing? How large is it? What products are produced? How is the production capacity? What are the product features? And so on. Let's clarify these issues on the homepage, and the layout will pass. Emmar is not very good at design, so this issue needs to be supplemented by more designers, so I will not be here to make an ugly look.

2. Website code, DIV + CSS website accelerator

As we all know, the layout of DIV + CSS makes the page smaller, the access speed is faster, and the modification is more flexible than the table. That's right. In the enterprise website building tutorial, if there is technology that uses DIV + CSS layout, of course, it is better than TABLE layout. To improve website performance, try to use DIV + CSS layout.

Another thing to worry about: it is better to put JS and CSS files in one file to facilitate the modification of the call, and not to make the page too large, which can clear the obstacles for spider crawling. (We should know more about this)

3. Page content optimization

1. Title, keyword, description

Based on Emmar's experience, I feel that SE currently does not pay much attention to keywords and descriptions, but attaches great importance to the title. It is very effective to place the keywords on the title. For keyword selection, refer to Eammr's blog post: share The Enterprise website optimization tutorial experience with SEO beginners.

Note that the keywords of each page should not be repeatedly stacked. The keywords of each page should be different as far as possible. For example, the title of xingyuhe electronic homepage is: "LCM | Shenzhen LCM | LCD | Shenzhen LCD | LCD display module | LCD screen | LCD Shenzhen | lcm LCD module | LCD panel | LCD module manufacturer" to highlight the LCD, two main keywords: LCM, but on the LCM product page, you can change to "LCD | LCD product | Shenzhen LCD | LCD screen | LCD display | LCD panel | LCD screen". In short, the content of the page is written around the title. The title of the page must reflect the content of the page.

2. Use of H1 labels

The search engine is very sensitive to the H1 tag. SE will pay attention to all the places where the H1 tag is used. You can refer to the H1 settings on the SEOWHY homepage, "SEO forum, SEO training, SEO talent, SEO teaching and research section" are all included in H1. Then, let's take a look at the prvalues of these sections:

Www.111cn.net pr5

Www.111cn.net pr3

Down.111cn.net pr3

What do you see? Emmar won't talk much about it.

3. Inner page optimization

A. The title uses the content title of the article, such as "arrangement for preparing for the New Year's Day and the new year gala-xingyuhe electronics"

B. On the content page, a keyword is displayed and the link is anchored to the target page.

C. Set "related XX", "hotspot XX", and "latest XX" to connect pages as much as possible.

D. Add the alt attribute to a meaningful image with a few keywords to increase the keyword density.

E. Bold paragraph titles. Labels such as H1 and strong can be used.

4. Details: several files essential to the website

1. Add a navigation page to add the main sections of the website to the navigation bar.

For details about how to use the 2XX robots.txt syntax to shield unnecessary URLs, see: robots.txt syntax (meta usage)

3、sitemap.html

4. Page 404