Google + and the search will have a full impact on statistical patterns

Google has announced in its official blog recently that in the next few weeks, Google will search for users who are logged in for encryption. That is, when the user logs in to Google account, the search will automatically jump to "https://www.google.com", rather than the previous "http." The move is for user information security considerations, especially for day and users of public wireless networks. But this move has changed the pattern of the statistical market a little bit. Yes, the statistics are not there!

Officially, as a website owner, you can still see the traffic from Google in statistical tools, but don't know what the "search term" is. And as the title of this article shows, as Google + becomes more and more influential, more and more people in the future will choose to login and then search, which means more and more Web site statistical analysis will be affected. And do not ignore the Gmail user base, how many people are first login Gmail after the search, I believe it is astronomical.

　　

But not absolutely, Google has retained a detailed keyword search report for AdWords Advertisers to track the source of each click, and you can still see the source of the keyword for searches that are not logged into Google accounts. Also in Webmaster tools, you can query the last 30 days of the first 1000 search terms flow source, but this is only the result, ordinary users will not be able to track the process. Over the next few weeks, the entire process is being deployed, believing that it will cause a lot of volatility.

Why is Google doing this? A few personal guesses:

1: Promote g+

This may not seem plausible, but think about how many times Facebook and g+ have clashed over the user's privacy over the period, giving users more value for their security of behavior on the web. Google as the world's largest search portal, for those who pay attention to privacy users will naturally choose to register the account after the search, it seems disguised as a g+ role.

2: Improve search Quality

A lot of discussions about search quality these days, including the Google Panda, including the latest leaked search quality scoring guide, are designed to present the user with higher quality content. For the time to focus on the "key words" of the site, seems to be interested in search engines in the work. If this function disappears, then the site will be in two directions:

A: Focus on the station, not to consider the keyword, only do more and better content, such as news and industry portals.

B: Before the station more careful screening keywords, site targeted higher, combined with the impact of pandas, to do more professional niche station.

And those who use a variety of methods and tools, dedicated to a number of keywords to do special optimization of the flow station practices will gradually be eliminated.

3: Dilute the search, focus on interaction

This is just a trend. The ultimate goal of search and social networking is to get information, and the traditional search engine provides convenience while also bringing a lot of rubbish. Although each search engine will use various methods to combat Spam, but this is only a company a group of people use the machine's passive defense, while the user is only passively accepted. But socially different, social information comes from referrals, easier access to trust, more personalization, and you can choose follow or unfollow to receive or refuse to receive certain information, a highly customizable content that is more in line with the needs of the user.

If we combine the first and the second, the quality of the site is improved first, and then the g+ user base is enlarged, and the acceptable degree of recommendation between the users is higher. Does this bode well for Google to downplay its single search and gradually transition to social search integration.

Maybe there's a bigger chess game ...

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