Google search engine ranking case studies

Source: Internet
Author: User

Question: at present, many netizens think that Google ranking is only a simple tag optimization. In fact, this is not the case. This kind of service requires comprehensive website analysis, optimization, and other strategies to achieve the expected results.

In March September, Mr. Qu of Beijing lishang Exchange Cultural Office Supplies Co., Ltd. found us through the Internet. first, I had a phone call to discuss the general situation of their website. I made a website for my company's business, and spent thousands of dollars on the search engines of several portal websites for billing rankings, but the results were not very satisfactory. Then I hope we can help them optimize their websites, google search engine ranking.

I first looked at their website http://www.800800.com.cn. On the surface of the simple and clear, from a business point of view, it is not bad. However, taking a closer look, there are many problems:
1. The connection is not systematic enough.
2. No navigation page
3. No friendship connection
4. Most of the webpage file names and image file names use lengthy Chinese names. In the browser, what are '? .
5. Because the webpage shelf design is unreasonable, the search engine cannot find the main content on its page.

Then I checked their website logs and found that the traffic was low, with only 20 PVS per day. And most of them come from billing rankings such as Sina, Baidu, and Sohu. Among them, Sina has relatively more traffic and 40 IP addresses a month, but the keywords are messy, traffic quality times, other Baidu, Sohu, not to mention the billing ranking.

Through preliminary understanding and analysis of its website, we wrote a website diagnosis book and sent it to Mr. Qu. After reading it, Mr. Qu was very happy and then visited us, after a pleasant discussion, he decided to continue providing website optimization and Google search engine ranking services for him.

Their key words: office supplies, cultural office supplies, office supplies customized, office supplies wholesale, notebook customized, notepad customized, and so on.

We first used FTP to download the entire 800800. com. cn website,
Step 1: optimize the file name. Hundreds of file names are all renamed, and all previous connections have been modified for two days.
Step 2: systematize the connection. It mainly forms a cycle for the connection of the entire website. In this way, it is conducive to search engines and users who can browse Web pages.
Step 3: Create a navigation page. Conducive to search engines.
Step 4: optimizeCode, Label.
Step 5: all the pictures in the oil painting.
Step 7: Create a friendship connection topic and negotiate with others.
Step 8: Manufacturing traffic and more external connections.

The first week: 800800. com. cn in Google to check "Cultural Office Supplies", "office supplies wholesale" office supplies customized "," notebook customized "and other keywords appear in the first three on the home page. In addition, there are also relatively top positions in Baidu. In addition, "office supplies" have been ranked second in non-promotional categories in Baidu search.
The Second week: We used software to track the changes in the Google ranking of several keywords on our website, and further optimized our website based on the actual situation, its keywords have obvious effects in search engines such as Yahoo.

Week 3: July 15, September 30. In the search with the word "office supplies", the website 800.com.cn of Beijing lishang Exchange Cultural Office Supplies Co., Ltd. ranked second in the world's famous search engine.
Our initial cooperation ended happily and perfectly.

Previously, I wrote several articles about tag Optimization in Google rankings.ArticleIf your website is in the rack design, website navigation connection, external connection, traffic, and so on (this is not a subjective judgment, is defined by objective analysis. Then, you can optimize the web page tags reasonably based on those aspects, so that you can get a better ranking in Google. If your website does not have the above conditions or you are not clear about it, then your website requires comprehensive diagnosis, optimization, and promotion to successfully rank Google. So that your company's website can truly survive.

Google's search engine ranking allows potential customers to find you first, not your competitors!

First: E-commerce guide http://www.web136.net reprinted please indicate the author and the source

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