Google provides mobile search services for China Mobile and Sina

Sina Technology News March 10 Morning News, Google China today announced a new contract with China Mobile to provide mobile search technical support services for mobile Dream Network, and announced the signing of a cooperation agreement with Sina to provide Google mobile search technology. In January 2007, Google China reached a mobile search technology support cooperation agreement with China Mobile.

According to Google China, as of now, China Mobile, Sina, Tencent, and 3G portals have chosen Google as the mobile search technology provider.

Dr. Lee Kai-Fu, vice president of Google worldwide and president of Greater China, said that mobile search is one of the key strategic directions of Google China, google's next goal in China is to surpass the PC-based Internet search service in the mobile phone platform-based Google mobile search service.

"Mobile phones are a communication tool that can be carried with you anytime, anywhere," Lee said. "Google China has transplanted Internet services to mobile phones three years ago. After the issuance of 3G licenses in 2009, the development of mobile search has attracted widespread attention in the industry. Google hopes that its own technologies will allow Chinese netizens to access the world's advanced mobile search technologies and services. At the same time, to this end, we will further strengthen cooperation with heavyweight local partners to lead the development of China Mobile's search industry."

"Mobile Search is a field that Google has been paying attention to and focusing on since its entry into China ." Lin Bin, vice president of Google's Chinese Emy of engineering, said: "When Google China first entered the mobile search field, the issuance of 3G licenses was not predictable, and users did not know much about mobile search, however, Google China began to invest more in mobile search in 2007. In the next two years, Google's mobile search traffic grew rapidly. At the same time, since the release of Google mobile map at the end of 2007, the number of users has soared ".

In January 2007, the mobile search technical support cooperation between Google China and China Mobile reached "mobile dream" is the first step for Google China to start mobile search. In the two years since 2007, Google's China Mobile search team has developed search services on mobile phone screens such as webpages, images, information, finance, dictionaries, and maps, and integrated search is introduced into China. Currently, Google mobile search spans Internet webpages, WAP webpages, and local information. Different forms of information, images, maps, weather, and other information can be displayed on the results page at the same time, you can get the exact search result in one search.

Dr. Lee Kai-Fu said that Google's investment in mobile search and geographic search in China has produced several times the increase in the number of mobile search and map search users. In 2009, Google China developed more mobile search services suitable for Chinese regions, including more precise, fast, and comprehensive integrated search, and increased investment in mobile map and local life information search technologies, promote the rapid development of China Mobile's search technology.