Google's two algorithms launched after the site user experience is particularly important

We all know that the panda algorithm was last year's Google proposed, and his essence lies in the authority of the site, originality and the user's trust degree. With the advent of the panda algorithm 3.4 era, it will increase the focus on semantic search. And then introduced the Penguin algorithm, is a special for the excessive optimization of the site penalty algorithm. From the change of these two algorithms, we can also deeply realize that they pay more and more attention to the user experience. Will the SEO industry bring a change? I think no matter when the update will be how big, whether it is a large site or small site will be affected, and even violate Google's algorithm will certainly be punished it!

And the recent SEO industry has also launched a new algorithm for Google to discuss the very intense, are trying to recruit how to deal with these changes. Let me tell you this, and He Bidang it? Because several major search engines have already focused on the user experience this trend, and some sites also want to use some irregular means to preempt the rankings, now there are new algorithms, really outweigh the gains. I have not done any research on the Google algorithm, but from the literal meaning of the two algorithms, I think it is mainly around a direction of change, that is the user experience.

One of the key points of the user experience is to meet the popular user's search habits. So how to do it is a difficult problem! Here I come as a user to talk about my feelings.

First of all I think the page design, layout, use color to be reasonable. Because the user's first impression of the site is very important, if the user came in, found completely do not know what this site is doing, it failed. For example, I see a Web site's first entry is like a slide or something in the automatic transformation, account for the entire first page of the half, and the following is a few very small text, and not much, the overall background color is gray, both sides and the bottom is blank, so I do not know what he is doing, If I didn't know what kind of Web site he was, I wouldn't be in there.

The second thing I think is important is to let users forget to think. To do this means that the site has been done very well. I think it's really hard to do, and that's how we're going to let the user fall into the trap we set up? This is a very esoteric question that we have been pursuing. Forget to think is not to say that a glance at the page directly off, but according to the needs of users is a natural step by step to achieve his goal, this need to have a good site and the user can not resist the experience. For example, every time I go shopping taobao, there is a experience, every time in search of a treasure, there will be 100 of pages, every time after reading a page in the next page, you will find a row of similar products at the bottom and is rolling, the products appear here are large sales, evaluation is better, If you sweep to my favorite I would like to go in and see, and each page below the show is not the same, so every time to Taobao always unknowingly have been wandering for several hours. In fact, sometimes we do not have to deliberately to do what, sometimes a casual may have reached this effect.

The third is the speed of the site opened, this should be with the site itself does not have much relationship, should be the space problem, this problem is better solved.

In short, regardless of Google or other search engine algorithm How to change, I feel good user experience we are afraid of what he changed, everything else will be clouds! The above is purely personal opinion.