Handle nets, group buying mode Challenger

2010 is no doubt a group purchase year, with the United States Regiment on the line, the internet immediately fried flowering, follow the imitators of the Wave (American regiment is also a copycat). Soon, the obscure richthoff and his handle nets turned out; Soon, the handle nets fooled to the wind, and soon, the handle claimed to open 100 city stations; soon, the group buying market is a mess ...

American Group is the introduction of the domestic group buying model, is a pioneer, the handle is a follower of the United States Regiment, is a horse. A few months later, mutation, the horse jumped on the beam, the truth of the onlookers sigh: pupil surpasses, Ma Tsai when the eldest. Is that true? No! In my opinion, handle net Richthoff is only a speculator, and the United States Regiment of Wang in walk, impetuous reality does not like down-to-earth walking person, nothing more. What makes the handle embark on the road of speculation, the answer is simple, capital! Once saw a view that determines the economy is not the individual, not the government, but capital, everyone is the capital of the slaves, capital wage earners.

The author with handle or Richthoff no injustice, not malicious Hella hand holding the United States Regiment, the author is just a local group purchase site webmaster, to express their views. Group purchase is an excellent model, three benefits, businesses get advertising, website development and profits, consumers get benefits. But the appearance of the handle, or the handle of the so-called innovation, undermines the development of this model. Maybe I'm lying, but there are two problems.

One, handle self thought very innovative launch a day many regiment. You see me many cows, foreign group purchase site ancestors did not break the idea, I did. Yes, a day is a lot of consumers seem to be a great innovation, give them an opportunity to increase the choice. However, I do not know whether the handle has not been, so that group buying has become a small profits but quick turnover, rather than the sense of group buying. The merchant chooses to buy, is because he wants the promotion and the promotion, becomes many regiment, he displays the thing to be able to share with other N's merchant, the consumer's attention is dispersed, the merchant's propaganda effect cannot reach. Business is not a fool, he will consider, since the publicity opportunity is not big, small profits but quick turnover it, so, the group buying mode is also stale.

Second, handle learning Taobao "fully for consumers to consider" made an unconditional refund. At first glance it is really for the consumer to consider, but he did not know, Taobao is selling the physical goods, refunds after the things are still in; and you sell is intangible services consumer goods, refund after the food can spit out? Let's make a hypothesis. I am in the handle buy a restaurant package, back after I think the service is not good, things do not normally consume more, I go to handle complaints, and then the handle will give me a refund (I do not know whether the handle is done, at least a few local stations is so). Free to eat a meal, cool, next continue to buy, and no matter how to eat, come back I continue to scold bad, you give me a refund, so repeatedly, free food and drink, he le? Yes, the handle now has a VC, good tens of millions of dollars, back to the point of what, sprinkle water!

According to this development, group buying mode in China is estimated that few days live head, you can be a good model, also can't afford to toss and destroy. Check the next, CEO Richthoff is Tsinghua University graduation, no wonder creative extraordinary!

Source: Xu Shilin Submission