Interactive Video design analysis: Interactive video tools and cases

Article Description: not just spectators--talking about interactive video design.

Recently, The Red Chili Peppers (the Red Hot Chili Peppers) launched a new single look Around, so that as an interactive designer I fell in love with the one they made the single interactive version of the MV! This interactive video in the entertainment industry and the scientific and technological community has caused a lot of repercussions, I believe that more artists in the future will use interactive video methods to enhance the participation of fans!

View Address: Http://redhotchilipeppers.com/videos/47-look-around-interactive

By dragging the mouse, you can choose to watch the performances of 4 bands in different scenes, by clicking on the furniture in the room, and by watching the live photos of the band members when they shoot the MV. It is said that there are fans to see the full performance of 4 people and all the Atlas, looked back and forth 6 times ...

In fact, the concept of interactive video has been emerging for some years, but the way of interaction is different. The innovative interactive experience perfectly caters to the public's greedy pursuit of freshness, and it is necessary to study it for such a vibrant interactive medium.

1. What is interactive video?

Interactive video is a new type of video that integrates interactive experiences into linear video through a variety of technical means. Its popularity originated in 2005, with the increase in broadband access speed and multimedia playback technology mature (mainly flash), interactive video more and more. Initially mainly by advertisers sponsored advertising video, borrowed a variety of novel interactive ways to attract people to click to increase product exposure, can be considered a viral marketing. Today, a variety of companies designed to make interactive video have been created, and even individuals can easily make interactive videos on YouTube.

2. Types of interactive video

Interactive video can be roughly grouped into 3 categories:

The first category: The fixed format

This kind of interactive video (meaning interactive video, same below) allows the user to adjust some of the variable elements of the video while viewing it, but the video itself is still linear, which makes everyone see the same and different video. The first mentioned look Around Interactive MV is the representative of this category (music video does not change the paragraph as the user clicks it, it has been playing, except that everyone sees a different room). The most basic experience is when the video viewing, the mouse moved to an object to display the object information on the tag, this trick is most common is used as a clothing shopping guide.

Type II: Conversational

Refers to the user can be similar to the way the conversation directly involved in changing the order of the video or even results, the video can no longer be linear, the video designer to prepare a number of endings and paragraphs, so that viewers choose their own. For example, if Windows is a video, it's conversational, and our interaction with Windows is through the conversation window.

Category III: Exploratory type

As the name suggests, exploratory interactive video generally offers little or no hints, allowing users to explore the interactive points and interactions in the video. Such videos typically use real-life scenes (making people more susceptible to generation), and will loop through the scene until the user discovers an interaction point before the user can operate.

3. Interactive video implementation tools and cases

Tool 1:youtube

YouTube has spawned a number of commercially and non-commercial interactive videos, all of which are essentially conversational interactions. Thanks to YouTube's powerful online video editing capabilities, the designer may add the annotation with the hyperlink in the video, in the video playback process, first according to the plot content design annotation appears the time, then when the viewer chooses to link to the corresponding video, is accomplished, very simple, the effect can be very good.

(Action on annotations: Http://www.youtube.com/t/annotations_about )

A case of using annotations to make interactive video screens: Http://www.youtube.com/watch?v=m3MT59zc6Ms is actually an advertisement for a counseling center.

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