Interface designer experience Sharing: interface design and interactive design

Article Description: from a business point of view, why do enterprises need interface design and interactive design?

I study business, so I have a common way of thinking, do one thing will think about the value of the enterprise, customer value, costs and benefits are. Feeling the industry is popular is how to do interface design and interactive design of blogs and books, but rarely can see "Why enterprises Need interface design and interactive design," The topic of the article.

It seems obvious to do interface and interactive design is for the user experience, in fact, is not so simple can be a word, or there are many levels, the value and significance of its production.

1, for the customer first impression and image

"Food Color" is human nature, food needs color, food, goods need to be packaged, stores need to decorate, these are to meet people "eat color" demand, an app or the Web, the first impression that people feel lack of temperament, it failed half.

Now marketing a user to patronize a website orapp more and more expensive, and is the user to try, after giving up is likely to lose forever, are with interests to attract users to your website Orapp, capture over, and then let users endure the product without temperament, is a loss, a waste. It's like you preach for a long time, waste half a day of spit expect customers to come to you this free experience of your health care equipment, the customer finally agreed that the first to enter the house feeling is a leather company.

If your business has its own VI, this respect, but also to create their own brand. (worthy of study, such as: American Regiment)

2, in order to create a customer you are very professional, increase trust

The first time you come to your website or open your app and think you're professional, that's half the success.

Only the website feels very professional, people will pay time and energy to understand you. There is a sense of design, not a casual website, people will be willing to take a curiosity to understand you, slowly understand you, recognize you, if you are really good enough, maybe he wants, trust will slowly form.

Can not cause customer attention, curiosity, cognition, trust, only to be a 10 seconds to leave the end.

3, in order to reduce the customer's learning costs

I never thought that a product does not need to learn, the user will use, but at least should let the customer study before, motivation, learning process (in fact, interactive process) step-by-step, simple and interesting, do not let the customer has not yet experienced your product value, the burden of learning (the interaction is very cumbersome, poor usability, can not understand what it is) scare away.

3, in order to allow customers to stay some time, more low cost, fast and accurate to convey the correct value to the user

What does this website do? What's the use of me? Why should I use yours? Can these three questions be learned in a minute?

A good sales staff can do, so that users stay in their own shop, at least casually look at, like to try;

A good interface designer, but also to let customers stay on the site more time.

Only time is long enough for the customer to interact with the product, and the process of interaction is the process of experiencing the value of the product.

In this process, if the user can naturally and easily understand the first three hypothetical questions,

So how can customers not be willing to keep your product? This is an interactive design that has been trying to pursue.

4, in order to more "humane"

How a product can speak, first of all, he must communicate with clients in the same way as "human", not computer language or computer thinking.

Products like a "vending machine", through the screen, it needs to convey the enterprise to the customer a lot of value, humanized output, will allow customers to accept more comfortable, more willing, faster. This is the "service" of the spirit used in the product design.

5, for a high degree of unity, strengthen your value

Marketing a customer to try your product, must be in the person in other media, by your propaganda in a value point captured, this value point should be in contact with the product quickly after the customer perception, so that the loss rate of customers will be low, otherwise farfetched, only have side effects-customers feel cheated, to the wrong place.

6, to "have the opportunity" to serve the customer

Customers use computers or mobile phones, there are customary cognitive habits, these habits are developed by his common software, that is, limited computer understanding ability. Therefore, the product form must be considered in the customer's common understanding habits, only customers understand you, will use you, you will find value.

Many products or functions that are not designed and interacted with the interface are not valuable to the customer, but are unable to let the customer discover you, understand you, and the final product has no opportunity to serve the customer.

7, in order to form a certain competitive barriers

interface design or interaction design should have some special places of its own, especially in key parts that users may repeatedly manipulate. This long-term repetitive operation, will behavior habits, habit formation, if the same competitors and you are not the same, then your customers try their products in time, there will be an unaccustomed frustration, and then have the opportunity to give up your competitors.

Note that it is not different to be different, but to be better and different.

Experience sharing, no theory, more thinking and writing, opinion.

Author profile: Jianghu, senior internet commentator, senior product designer