Internet
The next ten years, should be an industry segmentation of the new internet era, catch, a website to solve all the services of the era has passed, it is only a dream, because there is no God to save all of us.
How can the Internet attract users and how do they profit? In the early days of the Internet Conference, the main web site bosses cheered the advent of the Internet in the spring, but also nervously thinking about "the next 10 years, where the network will go" problem.
Network Community pack Earn!
Chen Yizhou (MOP NET President): successfully founded Chinaren.com and dudu.com, sitting on one of the largest online community ——— "Mop net", Beijing thousand Oak Tiancheng Technology Development Co., Ltd. President Chen Yizhou, determined that the successful network community will certainly be able to make money. And according to his summary, the premise of success is: one to at least one or two products to make users very like, and second, there must be enough customers like these products.
Chen Yi, who is obsessed with the internet community, predicts that there will be a lot of "adhesion" products in the next ten years. Many web sites use the effect of the network to win many users, by creating more value for users to achieve their own growth. Chen Yizhou that the future Peer-to-peer (communication between users and users) will grow rapidly. The application of the network community-type single person to the multi-people communication mode "in the next year or two, or even five years later, must rise."
But how in the world should the Internet community be profitable? Chen Yizhou pointed out that the current interactive tools such as QQ, MOP advertising charges is a good start. But he believes that this is only the initial stage of community development, and Chen Yizhou firmly believe that when a community is long enough, "there will always be one or two people inside your community who like your product very much, and then everyone will pay 10 dollars or 5 dollars for one months." That's a pretty big number too. "
Earn money from industry clients
Guofanseng (Chairman of Hui Cong Network): In many large internet companies, HC Group may be regarded as an alternative. It is not only relying on the site to profit, in fact, in the traditional production of the journal Hui Cong even reached the "China every day 1 million enterprises, every day to see us out of the Yellow Pages and business directory in the trade" highly successful.
Hui Cong Group Chairman Guofanseng after 5 years of adhering to the industry portal, more determined to do the industry's commitment to the portal site. At the Internet conference, he was excited to publish his own "China Industry Gateway Manifesto": The next ten years, should be an industry segmentation of the new internet era, catch, a website to solve all the services of the era has passed, it is only a dream, because there is no God to save all of us.
Guofanseng The attitude of "click-Through Worship". He "bluntly" declared that "the content of HC is collected for business people, so non-business people are not welcome here". and "carved north of the Hui Cong net also don't want users to stay too long, Guofanseng request is" more, walk fast.
Guofanseng that the future of HC should not be more consultation, but "more relevant consultation." This is very suitable for the user's appetite, and Guofanseng the future of the search engine should be: The database was first classified, in the car search engine to find the gears, will find only with the automotive industry-related gears, and if you are looking for products, general scientific and technological information is not present.
Regional value Creation
Yangjie (general manager of Shanghai Hotline): While all major websites want to wrap themselves up as a national and even global website, what are the next ten years of the sites that rely on users living in a particular region? "Shanghai Hotline" general manager Yangjie not only do not think such sites have a relative disadvantage, but put forward a "focus on the network regionalization" point of view.
The future Netizen and now will become the geometric multiplication growth, but almost everybody sees the Netizen to the network application, the content likes, the network advertisement cognition degree is gradually thinning. Yangjie that the future of Internet services must also be broken down, and "future development will be the virtual world with our real life more closely integrated." Because of the difference in culture, economy and even preference, Yangjie believes that the development of the Internet in the next ten years will be characterized by the creation of service value by region.
Yangjie proposed a concept of "regional wisdom". He analyzes the so-called regional wisdom that combines regional cultures, people, creativity, and resources. "When the network concentrates the region's wisdom, regional wisdom will also follow this development," Yangjie said that the different regions of netizens interested in a different hot spots, and different hot spots caused by the network and the entire traditional economic needs, so the trend of regional differentiation may not be wrong. "
Entertainment portal Entertainment for the King
Zhang Ying (21cn.comceo): Whether it is Sohu or netease, in let these Chinese portal to be able to turn over the life of the reason, import the game or a broader sense of entertainment factors are not to be ignored. And 21CN is simply transformed into a "entertainment portal" of the site, thus laying its own position. 21CN Century long Information Network Limited liability company CEO Zhang Ying believes that entertainment will occupy the core position in the future Internet. As he said at the Internet conference: "We think the next 10 years will be an era dominated by interaction and entertainment." 21CN was the first to put forward the concept of "entertainment portal" last August, and then became known as "the most entertaining website in China". Zhang Ying said that the next 10 years will be "a variety of entertainment means of integration, technology platform and entertainment needs of the integration of the common development of a very distinctive era." Through the integration of various traditional entertainment means, he believes that can create more profit model. He argues that interactive entertainment will widen the profit margins for the internet in addition to paying mailboxes and search engines.
Zhang Ying believes that the site's own development space relies heavily on operators, so must "see what the operator next to do, so as to get more opportunities." He predicts that future broadband development will focus on the current mainstream broadband applications to develop new terminals, or to the existing terminals to continuously improve. He believes that there will be more terminals in the future to meet the needs of various users of the Internet, and entertainment demand will be the most important in the future of the internet needs.