Iptv/ott may only be the product of the transition phase, some thoughts on Iptv+ott and Dvb+ott

Ott in China is a product of Chinese characteristics. Is the concept of the line to promote their own business ahead of the combustion agent. Do not take foreign models to say things, said thousand Tao million also can not change the Chinese new media industry environment. Or to see the reality, based on the present, pragmatic development, see who can borrow power to profit.

Iptv+ott

At this stage of the communication operators of OTT is only to circumvent the concept of policy restrictions change, the nature of business or IPTV mode of exploration, so to consider is how to increase the value of old trees blossom. Rather than a simple wearing new shoes usual

among the three major carriers:

China Telecom:

Telecom operators are superior, because they already have IPTV this business foundation, and now IPTV business itself of the industrial environment tends to benign, regardless of IPTV broadcast control platform of broadcast competition how game, for the development of telecommunications business, advantages outweigh the disadvantages.

The benefit lies in:

With IPTV business, telecom operators have successfully cut into the television media industry, providing opportunities and resources for their future full-service development.

Telecom operators combine IPTV and broadband services to successfully bundle up a valuable filling business for their broadband development.

The legalization of IPTV business will promote the increase of users ' scale and the scale benefit of telecom operators can be predicted.

Telecom operators in the IPTV business to obtain a certain content organization and EPG permissions.

With the increase of IPTV value-added service, the growth proportion of telecom's future income will be increased slowly.

In the business model of IPTV, telecom operators have the advantages of charging and charging channels, which are difficult to replace in the short term.

The disadvantage is:

The monopoly of upstream content has led to a significant weakening of the voice of telecom operators.

The growth space of telecom operators depends on the cooperation with the local radio and television, the financial pressure of the terminal is still there.

Therefore, the future development of telecom operators need to closely combine the commercial foundation of IPTV, take advantage of the policy space brought by OTT and its commercial external force, further expand and tap the commercial value of users, especially high-end users, but also gradually try to get rid of the point of free terminal.

Let IPTV occupy the middle and low-end market, OTT services go to the top of the high-end market is the right path. Rely on content and services to make money, but also to earn the ability to spend money, not all rich and poor, not to mention the free box in the user's mind is low value, with the help of OTT to get out of this vicious circle rather than continuation. Through the end-product design of home appliances, business refinement, experience humanized to precipitate high-end users.

In the name of OTT is not necessarily the pursuit of all-encompassing, but can highlight one aspect of the characteristics, to meet the user's differentiated high-end needs.

China Unicom:

For China Unicom, telecommunications in the IPTV business harvest make them covet, but for the first input re-output cyclical so that they have concerns, so weigh, have to take one side to continue to follow up IPTV, in the developed regions gradually increased, in the region, relying on local Unicom's enthusiasm, Try out business exploration with OTT external power. Try to find a balance between input and earnings, but time is often lost in the search for repetition.

China Mobile

For mobile, while the use of resources to actively acquire fixed-network license, while planning for new business, from the policy constraints point of view, IPTV is not a business term for them, so Ott is the choice. And this is in order to enhance their future full-service competitiveness, not to mention the move is not now rich when the time for the future investment, then the future will be zuochishankong.

Dvb+ott

Dvb+ott from the market appearance, very popular. But the essence has not yet formed the unified thought, the concrete market manifestation form also is more diversified.

1.

In the representative of Tianwei, TV Everywhere mode, the content of the transmission of different terminals up.

2.

The Jinan model of CCTV, the Internet TV content as an on-demand channel in interactive TV.

3.

DVB, OTT Alliance, interactive layer development for live streaming, linking live content to the depth of OTT content.

The above-mentioned OTT model success is not entirely in the technology, but in the operation, and even without the concept of OTT, these business directions are the original radio and television interactive TV development trajectory trend.

Therefore, it is not Dvb+ott brought these innovations, but radio and television operators, in the process of interaction relying on their own power is difficult to follow, with the concept of OTT, by attracting more external forces to the existing DVB business transfusion, so as to better continue the industry process. In fact, it is only radio and television to promote their own development of external causes.

But in the actual development, also still faced with the right to speak and the interests of contention,

In the radio and television system split separatist situation, is fighting each other or unified union, if fighting each other, then always difficult struggling, if unified joint, then who led, reference to WHO's technical standards prevail. APP

The game of managing the benefits of distribution, business operations, and so forth will also arise.