Measure the test taker's knowledge about how to cheat Baidu weight (BR ).

The so-called "Baidu weight" refers to the evaluation data launched by websites such as love station and webmaster tools for website keyword ranking that is expected to bring traffic to the website. "Baidu weight" is not an algorithm that comprehensively rates websites like Google's PageRank. It only rates the popularity of websites in terms of keyword ranking, so it is very easy to cheat.

Baidu officially published an announcement to inform everyone that there is no so-called "Baidu weight" in the world. Baidu search engine's scoring system used to measure the value of websites is composed of nearly a hundred policies, in addition, the score is dynamic, that is, the scores obtained by the same website in different scenarios and different requirements are different.

Isite and webmaster tools provide the so-called weight information of a website on Baidu. The principle is very simple. By counting all the ranking Keywords of a website (Baidu index words must be included ), the estimated traffic is reversed from the location where it is located. Baidu weights are divided based on the estimated traffic, which is irrelevant to the actual access traffic of the website. Therefore, it is easy to cheat.

The cheating method of "Baidu weight" is very simple, that is, the Baidu index, which is the top keyword of the website, and the artificial Baidu search traffic. In this way, even if the actual Website access traffic does not change, however, the so-called Baidu traffic is expected to increase, so the so-called "Baidu weight" increases.

The specific method to implement cheating is to find the top keyword of the website, and search for the specified keyword on Baidu continuously through programs or other methods, clear the cookie, and change the IP address for cyclic execution, in this way, the Baidu index of this keyword is naturally increased. After the Baidu index is increased, when a third-party website calculates the "Baidu weight" of this website, the value is also increased accordingly.

Of course, refreshing such traffic is not helpful for the ranking of website keywords. The "Baidu weight" is mainly used to exchange friendship links or sell website links to cheat layers, if you really know Seo, you only need to check the top keyword of the website and the number of entries indexed by Baidu to see if this fake weight has been flushed out.

The specific method to identify "Baidu weight" is:

1. Check the keyword ranking and check whether the Baidu index of the top keywords on this website is abnormal. Are there some uncommon keywords with a very high Baidu index, query the historical Baidu index of the keywords with the highest Baidu index to see if there has been a significant change in a certain period of time.
2. The number of indexed items is very low for websites with high rankings. If the number of indexed items is very small, it is very likely that the "Baidu weight" is used ".
3. Check the number of anti-links. Generally, the number of anti-links for High-weight websites is very large.
4. Search for keywords PC and mobile Baidu index. Some writers only click mobile Baidu index instead of PC for concealment. Therefore, search for keywords on both PC and mobile Baidu indexes.

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Measure the test taker's knowledge about how to cheat Baidu weight (BR ).