Microsoft announces the complete search strategy

Microsoft plans to purchase the European site Ciao at a price of 0.4 billion US dollars to enhance its live search performance. John mangelaars, vice president of Microsoft's European online consumption business, said integrating Ciao into live search was the beginning of its European business search model.

Mangelaars explains that Microsoft has three search strategies: one is to provide the best results, the other is to simplify operations, and the other is to create an innovative business model.

The first part of Microsoft's search strategy will be implemented by its Irish data center worth $0.5 billion, and the second part will be implemented by the acquisition of Ciao and previously acquired multimap. Mangelaars said the acquisition aims to provide users with more intelligent search information.

The current search is a mechanical search, and we want to provide users with information such as the cheapest flight, or enter the name of the hotel to get a map to the hotel.

Ciao can be acquired to provide price information next to the search results of live search, and the previously acquired multimap will provide detailed map information for the search content. Mangelaars supplement.

He admitted that it is very complicated to provide more information to users, because some searches may contain ambiguity. For example, searching for "Oriental Express" may refer to a book, a Chinese restaurant, train, or a movie.

"In this case, we will check the user's search history, such as whether the user has searched a chinese restaurant. Based on this information, we will know what the user really wants to search ."

Mangelaars said this was the first time Microsoft announced its complete search strategy. Microsoft plans to implement the last step of its search strategy. By working with sellers to provide discounts, it creates an innovative business model. Mangelaars explains that this model is used by Microsoft to transfer search traffic to sellers for profit.

International Source: http://www.itnews.com.au/News/83754,microsoft-unveils-search-strategy.aspx
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