Online store business plan

1. Execution Summary

Whether starting a business or selling new products to find new profit growth points, we must first define our goals when selecting new products. We are preparing to develop products as a long-term business, it is just a supplement to existing products, or other purposes. Different purposes determine that the investment in this project is different in terms of capital, time, energy, and operation methods, these factors often directly affect or even determine the final fate of the project.

Ii. Project Introduction

According to a survey report on online stores. Make the following online shop creation process:

1. It wasn't online at first, but in your mind. You need to think about what kind of product you want to launch. There is no difference between online stores and Traditional stores in this regard. Finding a good market to taste the competitiveness of your products is the cornerstone of success.

2. Select a shop platform or website. You need to select a website that provides a personal store platform and register as a user. This step is important. Most websites require registration with valid creden。 such as real names and ID cards. When selecting a website, the popularity, whether or not to charge, and the charging status are very important indicators. Currently, many platforms provide free shop opening services, which can save you a lot of gold.

3. Apply for a store from the website. You need to enter in detail the categories of products provided by your shop. For example, if you sell fashion watches, you should classify them as "watches" in "jewelry, watches, and glasses, so that your target users can find you accurately. Then you need to name your store in a conspicuous way. If a netizen clicks a shop in the list, it depends more on whether the name is attractive. Some online stores display personal information, which should be filled in to increase trust.

4. purchase goods. You can purchase goods from the channels and platforms you are familiar with. Controlling costs and low-price purchases is the key.

5. log on to the product. You need to fill in the name, origin, location, nature, appearance, quantity, transaction method, transaction time limit, and other information of each item on the website. It is best to match the picture of the item. The name should be as comprehensive as possible, highlighting the advantages, because when someone else searches for such products, only the name will be displayed on the list. In order to increase attractiveness, the image quality should be as good as possible, and the description should be as detailed as possible. If you need to mail, it is best to declare who is responsible for postage. Another important thing when logging on is to set the price. Generally, the website will provide initial price, reserve price, fixed price and other items set by the seller. Assume that the seller wants to sell a dress with a price of 100 yuan, and intends to sell it for 150 yuan. If you are a traditional shopkeeper, you only need to mark the price of 150 yuan first. If you cannot sell it, you can lower the price a little bit. However, if the online bidding price is different, the seller must first set a starting price, from which the buyer will bid. The lower the starting price, the higher the buyer's interest. Some sellers set a starting price of 1 yuan, which is a good way to attract attention. However, if the starting price is too low, there is a risk that the final transaction price is too low. Therefore, it is best for the seller to set the reserve price at the same time. For example, set the reserve price of 105 yuan to ensure that the product will not be bought below the cost. Another disadvantage of the low starting price is that you may be willing to sell the product at a very low price, so that the auction will be stuck at a very low price. If the seller finds it too long to wait for the auction, they can set a fixed price. Once a buyer is willing to pay the price, the product will be sold immediately. The disadvantage is that if several buyers are interested, it is impossible to raise the price. The seller should make use of these settings according to their own circumstances.

6. marketing and promotion. In order to improve the popularity of your own store, marketing and promotion should be conducted in the early stage of the store, but it is not enough to be limited to the Internet. It should be promoted through multiple channels online and offline. For example, the location of "popular commodity recommendation" on the page where the website traffic is large is purchased, the product name on the product category list is bold, and images are added to attract the eye. You can also use advertisements that do not cost money, such as exchanging links with other stores and websites.

7. On-sale services. When deciding whether to purchase a product, the customer may need a lot of information that you do not provide. They will submit it online at any time. You should reply promptly and patiently. However, it should be noted that many websites will prohibit buyers and sellers from providing any personal contact information, such as the mailbox and phone number, on the Internet to prevent sellers from making private transactions to avoid transaction fees. Otherwise, they will be punished.

8. Transactions. After the transaction is completed, the website will notify both parties of the contact information and conduct the transaction according to the agreed method. You can choose to meet the transaction or trade by remittance or mail, but as soon as possible, otherwise, the recipient may doubt your credit. Whether to provide other after-sales services depends on the prior agreement of both parties.

9. Comments or complaints. Credit is an important factor in online transactions. In order to jointly build a credit environment, if the transaction is satisfactory, it is best to give praise to the other party and get praise from the other party through good services. If the transaction fails, negative feedback should be given or complaints should be made to the website to reduce losses and warn others. In case of complaints from the other party, the complaint should be handled as soon as possible, so as not to leave a flaw in your credit.

10. After-sales service. This is needless to say. Perfect and thoughtful after-sales service is a very important chip for the business to last forever. We should keep in touch with different customers and do a good job in customer management.

Iii. Market Competition Analysis

1. Select the right product to fish

To open a shop online, we must first have products suitable for online sales. Not all products suitable for online sales are suitable for individual shops. The author helps you select products through three competitive strategies. If you choose products that are available everywhere, you cannot choose the products that can be purchased everywhere. Since those products can be purchased everywhere, why do buyers want to buy you? you add the postage, it must be more expensive than elsewhere. Even if it can be sold out, it cannot make money. If you want to find something rare, someone will pay a lot for it. A differentiated competitive strategy is applied here. The second is to use regional price differences to make money. Many commodities vary in different regions and prices. For example, coastal cities such as electrical appliances and Guangdong are much cheaper than inland ones, while collections are in the ancient capitals of Beijing, Xi'an, and Luoyang) it is much cheaper than the coastal area, so you need to look at your own side, looking for products that are abundant in your side and not available in other places, in order to sell a good price! The cost-leading policy is also applied here. If you are familiar with handwork, Cross stitch, hand-painted, and creative, you may wish to open a DIY store. Special stores are welcome everywhere. Because there are few special things, it is easy to attract people. If you are very familiar with photography and like digital products, you can try it in this regard no matter whether you have any physical store. The most important thing is to strive to become an expert in this field. Answer your questions and provide related knowledge about the products you sell as a member. After a long time, the word-of-mouth effect is good. When you think about shopping in this area, you will first think of you. In short, everyone has their own expertise. It is very important to learn to give full play to your strengths at any time. Do not use your own weaknesses to compete for others' strengths. Here, we have applied professional and relative innovation strategies.

2. Based on the suggestions of industry insiders, we can find that the products suitable for online store sales generally have the following features:
1) Small Size: it mainly facilitates transportation and Reduces transportation costs.
2) high value-added: single-item products with lower value than freight are not suitable for online sales.
3) uniqueness or fashion: online stores often offer unique or fashionable products.
4) Reasonable price: If you can buy at the same price on the Internet, No one will buy it online.
5) understanding through the website can arouse the desire of the viewer to buy the product. If the product must be seen in person to meet the trust required for purchase, it is not suitable for online shop sales.
6) No online products, such as foreign trade order products or products directly brought back from abroad.
after you select one or more types of products, you need to start a market survey to learn about customers and competitors, and then determine whether your selection is correct, most of the time, your choice is based on your own experience or asymmetric information. It is often wrong to make judgments, which may lead to your entrepreneurial failure.