Seo optimization team requires specific staffing

1. SEO supervisor
Responsible for overall planning and management of SEO. Specific work:
1) formulation of SEO objectives and overall SEO policy planning, including content and link strategies.
2) overall planning and communication, including communication and collaboration with other departments, as well as the formulation and implementation of internal tasks and plans of the SEO department.
3) competitor and keyword analysis.
4) website architecture design.
5) standard setting: internal specifications should be imposed on the newly created content, HTML code, and page optimization of the company's website.
6) training, SEO team internal training improvement, and other departments to understand the basic knowledge of SEO training.
SEO supervisors need to fully understand the entire SEO process, so their level is also the highest, but not only SEO technology, but also know website construction, HTML code, basic programming knowledge and other technologies. If a good leader team does not have the ability to maximize its potential, SEO supervisors need strong management and communication and coordination skills.
2. Technical and design personnel
According to the website structure set by the SEO supervisor, adjust the internal website structure, classification settings, URL specifications and redirection. The technical staff mainly refer to the code and adjust the website structure to optimize the website. This technology and design staff generally have dedicated teams. If they are entrepreneurs, they need a person who is proficient in website construction, in this way, website construction and optimization can be integrated.
3. Page optimization
The person in charge adjusts the Page Optimization factors, including manual adjustment of important page titles, body content, keyword distribution, format, addition and adjustment of tags, internal link construction, dedicated to page optimization.
4. Website Editing
Website Editing is mainly responsible for original or pseudo-original content, updating website content, Basic SEO optimization of content, article title design, as well as content readability, relevance design, and special research. In addition, basic link bait settings and soft text writing must be edited.
5. External chain members
Responsible for external chain construction, including the exchange of friendship links. External chain personnel must reserve a large number of network resources, and different platforms must have accounts, such as Forum blogs, social media websites, portal network submissions, Q & A platforms, classified information, bookmarks, and navigation networks. These platforms are used to design and create link bait.
6. Data Analysis
Record and count the search volume, identify existing problems, discover new traffic sources, and provide SEO policy correction solutions. Generally, website statistics tools include webmaster statistics, Baidu Statistics, and Tencent statistics.