Seo Tutorial: getting started with Search Engine Optimization and advanced (version 3rd)

SeoTutorial: getting started with search engine optimization (3rdVersion)"

Basic Information

Wu zexin

Series name: Turing original

Press: People's post and telecommunications Press

ISBN: 9787115357014

Mounting time:

Published on: February 1, July 2014

Start: 16

Page number: 302

Version: 3-1

Category: Computer> Information System> comprehensive

 

More about"Seo Tutorial: getting started with Search Engine Optimization and advanced (version 3rd)

 

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This book is suitable for beginners of Seo and readers who have a certain degree of foundation. It is an essential manual for website operation, Website planning, website promotion, website design, and program developers. In addition, this book can also be used as teaching materials for e-commerce and computer application majors in universities and colleges.

 

Introduction

Books

Computer books

Seo Tutorial: getting started with Search Engine Optimization and advanced (version 3rd) deeply analyzes the details of search engine optimization, including keyword policy, URL optimization, code optimization, image optimization, webpage structure, website structure, link policy, search engine optimization misunderstanding, common tool introduction, and server selection. Version 3rd provides improved search engine algorithms, search engine crawling policies, web page update policy descriptions, and search engine optimization cheating methods, added instructions for using Baidu webmaster tools, Google administrator tools, lookup tools, and word tracing tools.

Seo Tutorial: getting started with Search Engine Optimization and advanced (version 3rd) provides a systematic introduction to all knowledge points of Seo technology and provides detailed graphic case studies, suitable for Seo beginners and readers who have a certain degree of foundation. It is a necessary manual for website operation, Website planning, website promotion, website design, and program developers. In addition, the SEO Tutorial: entry to search engine optimization and advanced (version 3rd) can also be used as teaching materials for e-commerce and computer application majors in large and medium-sized institutions.

 

Directory

Chapter 1 Seo 1

1.1 Network Marketing 2

1.2 search engine marketing 2

1.3 keyword advertisement 3

1.4 bidding ranking 4

1.5 search engine Alliance advertisement 5

1.6 Seo Introduction 6

1.6.1 basic Seo concepts 7

1.6.2 differences between Seo and search engine advertising 8

1.6.3 Seo Development History 8

1.6.4 Seo advantages and disadvantages 9

1.6.5 Seo application 9

1.6.6 Seo work 10

1.6.7 Seo Objective 10

1.6.8 Seo ethics 10

Chapter 11 how search engines work 11

2.1 Search Engine Development History 12

2.2 search engine category 12

2.2.1 full-text search engine 12

2.2.2 Directory Search Engine 13

2.2.3 Meta Search Engine 13

2.3 How search engines work 13

2.3.1 search engine crawling policy 14

2.3.2 PAGE analysis 22

2.3.3 page sorting 25

2.3.4 keyword query 28

2.4 special search engine algorithm 30

2.4.1 trustrank algorithm 30

2.4.2 badrank algorithm 31

2.4.3 Baidu luoluo algorithm 31

2.5 search engine Introduction 32

2.5.1 Google 32

2.5.2 Baidu 33

2.5.3 sogou 33

2.5.4 360 search 34

Chapter 1 keyword 35

3.1 keyword introduction 36

3.2 keyword Term Frequency 36

3.3 keyword density 36

3.3.1 English keyword density 36

3.3.2 Chinese keyword density 38

3.3.3 keyword density range 38

3.3.4 keyword density and page correlation 39

3.4 relationship between keyword frequency and density 39

3.5 primary keyword 39

3.6 Secondary keyword 39

3.6.1 Introduction to auxiliary keywords 39

3.6.2 secondary keyword function 40

3.7 keyword distribution and representation 41

3.7.1 keyword distribution 41

3.7.2 keyword representation 43

3.7.3 keyword description 43

3.8 keyword policy 43

3.8.1 search for 43 keywords

3.8.2 user search habits analysis 44

3.8.3 keyword evaluation 45

3.8.4 keyword selection policy 56

Chapter 5 URL optimization 59

4.1 URL optimization overview 60

4.2 URL introduction 60

4.3 URL naming techniques 60

4.3.1 Chinese name 61

4.3.2 English naming 61

4.3.3 pinyin naming 61

4.4 use of separators 62

4.4.1 common delimiter 63

4.4.2 space and horizontal bar 63

4.4.3 underline "_" 64

4.4.4 Backslash "/" 65

4.5 URL Length 65

4.5.1 Domain Name Length 65

4.5.2 path length 65

4.5.3 File Name Length 65

4.5.4 URL Length 65

4.5.5 influence of URL Length 65

4.6 keyword Term Frequency 66

4.7 keyword combination 66

4.8 URL component optimization 66

4.8.1 domain name 66

4.8.2 subdomain name 71

4.8.3 path 73

4.8.4 file name 73

4.9 URL redirection 74

4.9.1 301 redirection 74

4.9.2 302 redirection 75

4.9.3 URL forwarding 75

4.10 static URL 76

4.10.1 URL rewriting 76

4.10.2 generate static page 78

Chapter 1 code optimization 79

5.1 code optimization Overview 80

5.2 simplified code 80

5.2.1 clear junk code 80

5.2.2 HTML Tag conversion 88

5.2.3 CSS optimization 89

5.2.4 JavaScript optimization 92

5.2.5 optimize Table 96

5.3 page header optimization 99

5.3.1 summary 99

5.3.2 [title] tag2, 101

5.3.3 [description] tag2: 104

5.3.4 [Keywords] tag2: 106

5.3.5 other labels 107

5.4 Weight labels use 108

5.4.1 [H] tag2, 108

5.4.2 [font] tag2, 109

5.4.3 [B] tag2, 109

5.4.4 [I] tag2, 109

5.4.5 [u] tag2, 109

Chapter 2 image optimization 6th

6.1 image description 112

6.1.1 image name 112

6.1.2 alt attribute 112

6.1.3 perimeter content 113

6.2 Image Compression 113

6.2.1 image compression principle 113

6.2.2 image format issue 113

6.2.3 reduce image size by 114

6.3 Image Compression tool 114

6.3.1 image optimizer 114

6.3.2 Photoshop 116

Chapter 2 webpage structure 7th

7.1 webpage structure 118

7.2 webpage composition element 118

7.2.1 navigation bar 118

7.2.2 topic 118

7.2.3 text 119

7.3 Distribution of important areas on the page 119

7.3.1 page layout 120

7.3.2 HTML source code 121

7.4 webpage structure type 121

7.4.1 navigation 121

7.4.2 content 123

7.4.3 content navigation integration 123

7.5 common page technology 124

7.5.1 hidden layer 125

7.5.2 flash element 126

7.5.3 framework 131

Chapter 2 website structure 8th

8.1 website structure 138

8.2 search engines capture important pages 138

8.3 Logical Structure 138

8.3.1 link depth 138

8.3.2 relationship between URL and link depth 139

8.3.3 Logical Structure 139

8.4 physical structure 140

8.4.1 directory depth 140

8.4.2 relationship between URL and directory depth 140

8.4.3 physical structure 141

8.5 website structure optimization 142

8.5.1 Logical Structure Optimization 142

8.5.2 optimize the physical structure by 143

8.5.3 ideal structure 143

8.5.4 reasonable structure 145

8.6 website structure Planning instance 146

8.6.1 logical structure 146

8.6.2 physical structure 148

Chapter 2 link Policy 9th

9.1 link 150

9.1.1 link object 150

9.1.2 import/export link 151

9.1.3 internal link 151

9.1.4 external link 151

9.2 significance of The Link 151

9.2.1 link and page relevance 151

9.2.2 link and page weight inheritance 152

9.3 internal link 155

9.3.1 internal voting 155

9.3.2 155 internal links

9.3.3 internal link meaning 156

9.4 external link 156

9.4.1 external voting 156

9.4.2 link topic relevance 156

9.4.3 external links: 156

9.4.4 external link quality 157

9.4.5 external link meaning 157

9.5 Method for adding external links 157

9.5.1 category directory 157

9.5.2 exchange link 165

9.5.3 purchase link 170

9.5.4 Link bait 170

Chapter 4 server selection 10th

10.1 country (region) where the server is located 176

10.2 server performance 176

10.2.1 bandwidth 177

10.2.2 server resources 177

10.2.3 connections 177

10.2.4 Monthly Traffic: 177

10.2.5 access speed: 178

10.2.6 additional service 178

10.3 server functions 178

10.3.1 support URL rewriting 178

10.3.2 backup data 179

10.3.3 404 page settings 179

10.3.4 Number of subdomains: 181

10.4 virtual space disadvantages 181

Chapter 2 search engine optimization cheating 11th

11.1 Introduction to search engine optimization cheating 184

11.2 common content cheating Methods 184

11.2.1 keyword stacking 184

11.2.2 hide text 186

11.2.3 empty page 190

11.2.4 content farm 190

11.2.5 label misuse 191

11.2.6 unrelated search result page 191

11.3 image website 192

11.4 page 192

11.5 disguise 193

11.6 302 redirection 194

11.6.1 meta redirection 194

11.6.2 JavaScript redirection 194

11.7 link cheating 194

11.7.1 spam link 194

11.7.2 external link fraud method 195

11.7.3 how to identify link fraud websites 198

11.8 fraud penalty 199

11.8.1 weight reduction: 199

11.8.2 blacklist 199

11.8.3 post-penalty Handling Method 200

11.9 how to report cheating websites 200

11.9.1 Google 200

11.9.2 Alibaba Cloud 201

Chapter 2 search engine optimization tools 12th

12.1 keyword query tool 204

12.2 Google administrator tool 204

12.2.1 website information center 206

12.2.2 website 207

12.2.3 search appearance 207

12.2.4 search traffic: 209

12.2.5 Google indexing 213

12.2.6 capture 216

12.3 Baidu administrator tool 222

12.3.1 Site Management 222

12.3.2 data submission 223

12.3.3 website configuration 226

12.3.4 website analysis 226

12.4 catch-up 232

12.4.1 related keyword 232

12.4.2 website monitoring 232

12.4.3 ranking 233

12.5 Check Network 234

12.5.1 comprehensive query 234

12.5.2 Baidu weight query 234

12.6 sitemap builder 235

12.6.1 tool bar 236

12.6.2 menu 237

12.7 seoadministrator 237

12.7.1 link extensibility detector 238

12.7.2 link exchange tool 241

12.7.3 website analyzer 243

12.7.4 top monitor 248

Chapter 1 Case study 1 13th

13.1 preparations before website optimization 252

13.2 Stage 1: Basic website information 252

13.3 Stage 2: Remove disadvantages 252

13.3.1 IFRAME cleaning 252

13.3.2 hidden layer 253

13.4 Stage 3: website structure 253

13.4.1 adjust the pre-structure 253

13.4.2 adjusted structure 256

13.5 Stage 4: keyword policy 257

13.5.1 familiar with website industry 257

13.5.2 search for 258 keywords

13.5.3 keyword assessment 262

13.6 Stage 5: page optimization 263

13.6.1 head optimization 263

13.6.2 keyword layout 263

13.6.3 code optimization 265

13.7 Stage 6: page index 266

13.7.1 submit the website map file 266

13.7.2 website map 267

13.7.3 key recommendation channel 267

13.8 stage 7: External link establishment 269

13.8.1 exchange links 269

13.8.2 log on to category 270

13.9 stage 8: website maintenance 270

13.9.1 page adjustment 270

13.9.2 website monitoring 271

13.9.3 keyword maintenance 272

13.9.4 link maintenance 273

Chapter 2 Case study 2 14th

14.1 basic website information 276

14.2 keyword search and screening 276

14.2.1 search for 276 keywords

14.2.2 keyword filtering 277

14.3 website structure construction 278

14.3.1 Logical Structure 278

14.3.2 physical structure 280

14.4 webpage structure construction 280

14.5 keyword distribution and performance 282

14.6 URL optimization 283

14.7 head optimization 283

14.8 code optimization 284

14.8.1 garbage code cleanup 284

14.8.2 HTML Tag conversion 284

14.8.3 weight labels use 284

14.8.4 image description 284

14.9 link policy 286

Appendix A Common Terms 288

Appendix B FAQ 292

Author's self-Report: My Seo journey is 299

 

Source of this book: Interactive publishing network