SEO Site Optimization Program

Learn many predecessors experience, see some more valuable SEO optimization scheme, special record, control their own way of operation, new people can also learn from one or two, the following is from the LU Songsong blog to see the article. Master skip directly, do not spray water.

A complete SEO optimization program consists of four groups:

First, front-end/page-Compiling personnel

Ii. Content Editorial Staff

Third, extension personnel

Iv. Data Analysis Personnel

Next, we will assign work to these four groups.

First of all, front-end/page-compiling personnel mainly responsible for the station optimization, mainly from four aspects:

The first one, the station structure optimization

Rational planning of site structure (1, flat structure 2, auxiliary navigation, breadcrumb navigation, secondary navigation)

Content page structure settings (latest articles, recommended articles, popular articles, increased relevance, easy self-help to crawl more content based on links)

Faster loading speed

A concise page structure

The second one, code optimization

Robot.txt

Secondary navigation

404 Page Setup, 301 redirects

Site Map

Picture Alt, Title tag

Title

Keywords

Describe

Keyword density

Individual keyword Density

Keywords in h1h2h3

Keyword emphasis

The best nofollow outside the chain

Add meta tag meta for page

Enrich Web Snippets (micro-data, micro-formats and RDFA)

Third, site map settings

HTML Sitemap (1, for the search engine to establish a good navigation structure 2, horizontal and vertical map: 01 Horizontal for Channel, column, topic/02 Portrait mainly for keywords 3, each page has links to the site map)

XML Sitemap (Sitemap.xml submitted to Baidu, Google)

Fourth one, keyword deployment

The steps to select Keywords (1, to determine the target keyword 2, the definition of the target keyword extension 3, the simulation of the user's thinking design keywords 4, research competitor Keywords)

Page keyword optimization sequencing (1, Final page > Features > Columns > Channel > Home 2, Final page: Long tail keyword 3, special page: "A, hot keyword B, hot key words to make a special topic C, keywords related information aggregation d, supplemented by the article Chain Import link" 4, Section page: Fixed keywords 5, Channel page: Target keywords 6, home: Do industry one to two top keywords, or site name)

Keyword Deployment recommendations (1, do not put the keywords piled up in the first page 2, the reasonable number of pages to carry the keyword 3-5 3, system planning)

Then, our content editor to the site to build content, how reasonable to achieve the effectiveness of internal optimization of the site? Here are five main aspects:

First, site content source

Original content or pseudo-original content

Edit Contributor or UGC

Scan books, newspapers, magazines

Second, Content detail optimization

Title wording, keywords, description settings

Article Summary specification

URL Normalization

Secondary navigation

Inside page Add anchor text and first occurrence keyword to bold

Long Tail keyword record sheet

Picture Alt, Titile tags

The best nofollow outside the chain

Baidu Webmaster Tools, Google Administrator tools to use

Create a reverse link

Third, keyword deployment

The steps to select Keywords (1, to determine the target keyword 2, the definition of the target keyword extension 3, the simulation of the user's thinking design keywords 4, research competitor Keywords)

Page keyword optimization sequencing (1, Final page > Features > Columns > Channel > Home 2, Final page: Long tail keyword 3, special page: "A, hot keyword B, hot key words to make a special topic C, keywords related information aggregation d, supplemented by the article Chain Import link" 4, Section page: Fixed keywords 5, Channel page: Target keywords 6, home: Do industry one to two top keywords, or site name)

Keyword Deployment recommendations (1, do not put the keywords piled up in the first page 2, the reasonable number of pages to carry the keyword 3-5 3, system planning)

Fourth, internal chain strategy

Control the number of internal links in the article

Linked objects are highly relevant

More attention to the important pages

Using absolute paths

Areas needing improvement

Fifth one, precautions

Do not collect large amounts

Rhythmic updates

When editing a publishing article, you should do the anchor text.

Do a long tail keyword record list

Next, our promoter is going to optimize the site, which consists of two major areas:

The first, the basic way of the outer chain construction

Friendship Link

Soft text

Directory submission

Independent Blog

Forum Signature

Yellow Pages website

Submit a Collection

Classification information

Weibo promotion

SNS Promotion

Second, link bait construction ideas

Organize events, bring related links, guide netizens to mass broadcast

Finally, our data analysts will be the site of the daily data analysis, summary of traffic sources, here are mainly from five aspects of analysis:

The first one, data analysis

According to statistics (Baidu statistical tools, CNZZ statistical tools, etc.), analysis of user access to keywords, simulation of user ideas, thinking long tail keywords

A second, competitor analysis

Baidu Weight, PR value

Snapshot

Anti-chain

Inner chain

Included

Website history

Brand Keywords

Long Tail keywords

Website structure

Third, keyword positioning

Target keywords

Brand Keywords

Hot keywords

Long Tail keywords

Fourth, long tail keyword mining-long tail keyword type

Target type long tail (target type refers to the site of the product or service extension of the long tail keyword, often optimized long tail is the first to target long tail mainly, because these long tails can be real to bring us target customers and target volume)

Marketing Long tail (marketing long tail refers to the industry station services related to the long tail, we can make two times to convert to our target users)

The fifth one, the tool used to dig the long tail keyword

Baidu Index Tools

Baidu knows

Baidu and other SE related searches and drop-down boxes

Baidu webmaster tools, Google keyword analysis tools

From the above article, SEO optimization program includes all aspects, the specific operation to be based on the actual situation slowly improved, how to use the arrangement, which requires long-term experience accumulation, Zhengzhou SEO optimization work is in accordance with the above process and according to the actual situation of their website, in the gradual adjustment.

SEO Site Optimization Program