SEO tutorial _ why SEO?

SEO is the abbreviation of SearchEngineOptimization ".

If you already know the meaning of SEO on the success of the website, it makes no sense to see this ..

What is SEO?

SEO is the abbreviation of Search Engine Optimization ".

Simply put, SEO refers to the technology and process for obtaining website traffic from natural search results. Complex but more rigorous definitions:

SEO refers to optimizing the internal and external adjustment of the website based on understanding the natural ranking mechanism of the search engine, improving the natural ranking of the website's keywords in the search engine, and obtaining more traffic, to achieve the goal of website sales and brand building.

In a sense, SEO is a game process with search engines. Although SEO does not require programming or technical details of search engines, it is necessary to understand the basic working principles of search engines, I don't know why, but I cannot fundamentally understand SEO skills. Understanding the principles of search engines can solve many seemingly "new" problems.

Website optimization includes both the site and the site. Intra-site optimization refers to the tuning of all websites controlled by the webmaster, such as the website structure and page HTML code. Out-of-site optimization refers to the construction of external links and the participation and interaction of industry communities. these activities are not carried out on the website itself.

SEO targets natural ranking on the search engine result page, usually on the left side of the page, so there are hundreds of left ranking, Google left ranking, etc, it is not directly related to paid search ads.

Obtaining and improving the keyword natural ranking is one of the performance of SEO, but the final goal is to obtain the search traffic. the ranking without the traffic is meaningless. therefore, keyword research (keyword optimization for searching) and text writing (attracting users to click) are very important. further, SEO is pursuing the target traffic, which can ultimately generate high-performing traffic.

The ultimate goal of the website is to achieve direct sales or brand building. SEO, ranking, and traffic are all means. SEO is a part of online marketing. when there is a conflict with user experience, business processes, and so on, everything can be converted to the highest principle at most, and should not be SEO or SEO.

Why SEO?

People who have done this on their own know the importance of SEO. It is not ruled out that a very small number of websites do not want to be viewed. for example, if my wife and I write a blog for my daughter, we never mention it to others. only a few close friends know it, this is almost our private diary, and we don't want to let more people see it. However, 99.9% of websites are expected to be viewed by others, and the more people there are, the better. No matter what the website profit model and target are, access by someone is a prerequisite.

SEO is the best way to bring visitors to the website. although there are other website promotion methods without "one", the effect was remarkable at the time. But in general, there are no other methods as attractive as SEO:

High search traffic quality. Other methods are to push the website to the user's eyes, and the user has no intention of visiting your website. Search users are actively looking for your website. The target is very accurate and the conversion rate is high.

High cost efficiency. SEO is never free, but it is indeed relatively low cost, especially when the webmaster master SEO technology.

Scalability. As long as you have mastered the keyword research and content extension methods, the website can continuously increase the target key words and traffic.

Valid for a long time. Once an online advertisement or PPC is released, the traffic stops immediately. The event marketing effect is obvious, but in the past, the traffic disappears. As long as you do not cheat, once the search ranking goes up, it can be maintained for a long time, and the traffic is continuously flowing.

Improve website usability and user experience. SEO is one of the few promotion methods that must be modified before the website can be implemented (if not the only one), and SEO has many requirements on pages that are similar to ease of use.

Readers who have not personally worked on the website should understand why SEO is actually quite simple. follow the following logic:

In recent years, online shopping has developed rapidly. people outside the Internet circle know that the Internet is a gold mine that has just begun to be mined.

Search engines are the most important channel for Internet users to search, compare, and determine commodities. They are one of the main driving forces of e-commerce.

Search engines are not open by webmasters. if you don't want them to be in the front, they will be in the front. It is SEO to find a way to raise your website name and obtain search traffic.

In addition to listening to music and reading news, the most common user is the search engine, which exceeds instant messaging and email. In a sense, search engines have become a habit, a way of life, and the most important way for many people to get information. With the search engine, I don't even need to use a dictionary. if I encounter a hard-to-remember word and enter the spelling in the impression on Google, Google will tell me the correct spelling.

Search engines are the most commonly used tools for online shopping. Three in s people say that they always use search engines when they shop online, far beyond other tools or websites. Anyone who knows about English websites knows that European and American users depend on the search engine. The first thing that comes to mind when they encounter any problems is the search engine.

I believe many readers have this experience: online research and comparison, and offline purchase. Therefore, even the most traditional offline business cannot be sold online and can be found by users in search engines.