Software process and project management (second Zhou)

A little insight into the problem of homogeneity of products

In the last homework I mentioned I used the two mobile group purchase software Baidu Glutinous rice and the United States, at that time, I was a little superficial on the comparison of the two software, just said I think Baidu glutinous rice activities More, more concessions, so it is more attractive I have been using. The teacher according to my elaboration proposed the product homogeneity the question to let me ponder.

Today's society, on the furniture appliances, down to the daily necessities, almost all things are related to the problem of homogenization of products. Because of the rapid development of the economy today, almost every kind of goods that can be bought has many famous brands to choose from. How to break the homogeneity of products, so that their products stand out, by the many consumers of all ages, should be every business want to solve the problem.

First of all, I would like to start with the two software I have explored to clarify a breakthrough product homogeneity problem. Today is March 12, in recent years, the gradual rise of the March 7 girls ' Day has just passed, as a favorite online buying girls, I have to say, Girls day I on the Baidu glutinous rice on the purchase of a lot of food coupons. Because Baidu glutinous rice for this new festival, as well as the large increase in the consumption of women's trend is to spend a lot of thought. Girls festival that days, Baidu glutinous rice is 3.7 yuan movie tickets to attract many couples and girlfriends to the cinema to celebrate Girls ' day, but also a variety of coupons to stimulate female consumers in their own holiday time "greed point petty." Nowadays, women's consumption ability is absolutely not negligible, in their own holidays, if there are coupons in hand, many girls will not resist the temptation to go crazy consumption. In general, Baidu Glutinous rice This series of products to promote the measure is to seize the consumer's psychology and today's consumption characteristics. In the face of the current problem of product homogeneity more and more serious situation, only better grasp the psychology of consumers, learn to use consumer habits, to create a better consumer environment, to win more markets.

Secondly, I then from last winter vacation I visited the two study institutions of the comparison to explain the solution to the problem of homogeneity of the second focus point. I have visited two overseas study institutions, namely the hundred profit World and woodpecker education. The former advantage is a huge scale, a large number of cases, focusing on high-end study. The latter is characterized by small and fine, rich in high school students studying. Both have their own characteristics, so they can gain a foothold in many overseas study institutions. Although the two will use the other side of the weak to cross-spray, this said that the service object too much, service is not fine, that said the middle school to do a good job, graduate study strength is not enough. But, I think, it is because they seize a certain aspect, and in this aspect spent a lot of energy to be outstanding, only then can have today unbeaten status. As long as there are their own characteristics and focus, not necessarily how wide, as long as in their own direction to do fine, to attract their customers should serve, and put their own customer group service good enough, not too much energy, can give up a part of the customer, only serve the specific customer groups. For example, you say that you only do high-end study abroad, then do not take the bottom of the work, such as Woodpecker education, since you have done well in this aspect of high school, then focus on this aspect, seize most of the high school students. It is not necessarily the customers who want to grab the competitor, as long as they can attract and seize the customers that belong to them. So I think, today's business, must have their own characteristics and focus, so that consumers will be able to mention your product can think of your characteristics and highlight points, to consider whether you are what he needs. Instead of being submerged in many brands without features, it is impossible to give consumers a strong reason to give up on others and choose you. In this regard is more obvious is the mobile phone industry, and some mobile phone brands to do female mobile phones, attracting many beauty of female consumers, some pay attention to music quality, specifically to attract music enthusiasts to buy, and some with preferential prices and excellent quality, to attract those low-key more realistic consumers.

Summing up the above, I have the problem of homogenization of products, put forward two solutions to the breach. One is to study consumer consumption habits, seize consumer psychology, another is to develop their own characteristics, focusing on the service of a particular group.

Software process and project management (second Zhou)